Meine & Liebig
Postcard number 939 from Karl F. Wunder , collotype
The company My & Liebig is the oldest baking soda - and custard powder factory in Germany. The trademark of the company founded in the 19th century with various locations in Hanover was the word mark Liebig and the image and word mark Bäckerjunge .
history
In Hanover, baking powder based on the recipe of the chemist Justus von Liebig was initially offered from the beginning of 1869 by the Hartmann & Hauers chemical products and hair dye factory , Holzmarkt 4. Initially, this recommended it less for private household use, but above all, with hundredweight prices , for baking bread for bakers and processors in the weekly newspaper for trade and commerce :
Soon afterwards, on February 15, 1872, the two pharmacists Albert Eduard Meine and Franz Sonnefeld opened a drug store with headquarters at Schillerstrasse 16 and a branch at Theaterstrasse 15. The staff included a nephew of Justus von Liebig, who had moved to Hanover from Darmstadt Chemist Georg Ferdinand Liebig . After the sale of Liebig baking powder to end consumers was slow to develop and sales were modest because the housewives had not been familiar with baking powder or pudding powder, a "[...] self-acting baking flour" was initially offered, which was already baking powder was added.
Following the resignation of Franz Sonnenfeld on February 14, 1877 Georg Ferdinand Liebig co-owner of the company was, now under My & Liebig changed its name . The drug store was then relocated to the corner building on Nordmannstrasse, at the time at Kanalstrasse 11, a massive neo-renaissance- style residential and commercial building designed by architects Ferdinand Wallbrecht and Emil Schreiterer in 1878 with a row of shops on the ground floor and a mezzanine. location
Around the same time, the first own factory building for the production of baking and pudding powder was built on the property at Rumannstrasse 1. In addition, at the General Trade Exhibition of the Province of Hanover in 1878, the cakes and puddings made fresh every day by Meine & Liebig were presented to the public for tasting in furniture specially designed by the architect Otto Goetze .
Also in 1878, Meine & Liebig's products found numerous buyers at the Paris World Exhibition . Since Great Britain was particularly interested in the makes, the company was changed to Liebigs Manufactory from Meine & Liebig for marketing reasons , whereby the prefix Liebig had a sales-promoting effect. However, exports soon started to the Netherlands, Belgium and Sweden as well as South America. In 1891 the drug business was sold in order to concentrate entirely on the production of baking powder and pudding powder. Although the term ready-made food was not yet established, in addition to the products from Meine & Liebig, terms from other suppliers were found on the market at the end of the 1870s, for example Liebig's meat extract , Nestlé child meal and Timpe's Kraftgries .
Due to the increasing production, the factory on Rumannstrasse was soon replaced by a new building in order to then produce jelly powder, sauce powder, vanilla sugar , red grits and ice powder there. In addition, cold liquid tree wax, glass putty and crab soup were also produced. For other newly invented products and the increasing demand, new machines were soon used around the turn of the century.
After Meine & Liebig's cold liquid tree wax had already received awards in Erfurt and Hanover in 1877 , further awards were made for the company's products, such as a silver medal in Amsterdam in 1887.
In 1894 the pharmacist August Oetker entered the baking powder market in Bielefeld ; there, however, only a few workers with weekly wages between 15 and 29 marks could afford a bag for 10 pfennigs .
The address book of the city of Hanover from 1900 listed four pudding powder factories and one manufacturer of baking powder:
- Adolf Vogeley pudding powder factory in Hanover
- ECF Herrmann, “Gelée-Extrakt-, Puddingpulver- u. Wholesale fruit factories a . Export"
- August Rischkopf, "Factory for spice extracts, essential oils, fizzy lemonades, essences, non-toxic colors for bakers and confectioners"
- Hannoversche fruit-jelly-extract-factory "Ceres" Gallenkamp and Walkemeyer (named for both branches)
In the same address book, however, the founders of the industry could not be found here, but under the heading chemical product factories .
After the late Wilhelm Lohse's cardboard factory was bought up by Liebigs Manufactory Meine & Liebig in 1909 , the company's headquarters were relocated to larger premises on November 15, 1911 at Im Moore 37a . Around a year later, on December 24, 1912, the company was renamed Meine & Liebig - also at Christmas of the same year, Josef Meine and Justus Liebig , the sons of the company's founders, were granted power of attorney .
Justus Liebig died as a soldier in the First World War in 1918. In 1921, company co-founder Albert Eduard Meine retired due to his death, followed by Georg Ferdinand Liebig on May 1, 1926 due to reasons of age. In 1927 Meine & Liebig was run by the owners Josef Meine and Hermann Uhl .
During the Second World War , Meine & Liebig was still listed in the address book of the city of Hanover in 1943.
Fonts
- Liebig's plant jelly. Hanover undated (around 1920; 15 pages)
See also
- Liebig pictures , collective pictures of the meat extract named after Justus von Liebig
Archival material
Archival material from and about Meine & Liebig can be found, for example
- as a photograph 10.2 cm × 13.5 cm from around 1878 with the title View into Nordmannstrasse from Georgstrasse in the Hanover Historical Museum
Web links
- “Liebig's Vanilla Pudding Powder” pack , photo of a cardboard display pack made by the Dahlem Foundation around 1910
Individual evidence
- ^ A b Franz Rudolf Zankl : 79: View of Nordmannstrasse from Georgstrasse , in this: Hanover. From the old train station to the new town hall. Pictorial documents on urban development in the second half of the 19th century , accompanying document to the exhibition of the same name from November 14, 1975 to January 4, 1976 in the Hanover Historical Museum, Hanover: Hanover Historical Museum, [o. D., 1975], title page and comment p. 25
- ^ A b c Ruth-Elisabeth Mohrmann (Ed.): Eating and drinking in the modern age. (= Contributions to popular culture in north-west Germany , volume 108.) Waxmann, Münster et al. 2006, ISBN 3-8309-1701-5 , p. 89. ( preview via Google books )
- ↑ a b c d e f g h i Meine & Liebig, Hanover, Im Moore 37 a / Germany's oldest baking and pudding powder factory. In: Paul Siedentopf (Red.): The book of the old companies of the city of Hanover in 1927. Anniversary publisher Walter Gerlach, Leipzig 1927, p. 89.
- ↑ a b c d e f g baking powder factories. In: Ludwig Hoerner : Agents, Bader and Copisten. Hannoversches Gewerbe-ABC 1800–1900. Reichold, Hannover 1995, ISBN 3-930459-09-4 , p. 23 f.
- ↑ 171. Corner house… In Theodor Unger : Hanover. Guide through the city and its buildings. Festschrift for the fifth general assembly of the Association of German Architects and Engineers' Associations. Curt R. Vincentz Verlag, Hannover 1882, p. 30. (6th reprint: Edition libri rari by Verlag Th. Schäfer, Hannover 1991, ISBN 3-88746-050-2 )
- ↑ Hamburger Garten- und Blumenzeitung, magazine for gardening and flower lovers, for art and commercial gardeners , Volume 34 (1878), p. 192. ( Preview via Google books)
- ↑ Compare, for example, the inscription on the back of a collector's picture from Liebig's Manufactory
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