Rapunzel natural food

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Rapunzel natural food

logo
legal form GmbH
founding 1974
Seat Legau in the Unterallgäu district
management Joseph Wilhelm , Margit Epple, Leonhard Wilhelm
Number of employees 350 (2016)
sales approx. 185 million euros (2016)
Branch Agricultural production and sales
Website www.rapunzel.de

The Rapunzel Naturkost GmbH produces and sells vegetarian organic food . The company with headquarters in Legau in Unterallgäu was founded in the 1974th

history

In 1974 Joseph Wilhelm and Jennifer Vermeulen founded the company with start-up capital of DM 3,000. They rented a farm to grow and sell organic food. In 1975 a natural food store was opened in Katherinengasse in Augsburg . Muesli , nut butters and fruit slices were among the first own products .

The company has been committed to promoting organic agriculture since it was founded. The Turkey Project , founded in 1985, is the company's largest and longest-running project. Today around 600 farmers from 14 provinces grow 37 different products for the company there - including figs, apricots, sultanas, hazelnuts, almonds, sesame and olives.

The company also advertises its raw material suppliers by applying principles such as social justice, fair prices and safety. Therefore, the company established its own fair trade program called early 1990s hand in hand to the fair trade and to promote organic agriculture in the so-called developing countries. Today 18 regional organizations from Egypt , Bolivia , Brazil , Burkina Faso , the Dominican Republic , Ghana , India , Paraguay , Peru , Sri Lanka and Tanzania benefit from the program. In 1998, together with Deutsche Umwelthilfe , the company set up a hand-in-hand fund to enable smaller on-site initiatives to help themselves in an unbureaucratic manner. So far, 259 projects in 55 countries have been supported with a total of € 1.13 million (July 2016).

development

Aerial photo of the company buildings (2010)
year event
1974 Renting a farm in Pestenacker
1975 Foundation and opening of an organic shop in Augsburg
1976 First contacts with farmers from Italy and Turkey. Relocation to Tegernbach
1977 First nationwide delivery of the products
1979 Relocation to Kimratshofen in the Oberallgäu district
1980 First cultivation projects in other European countries
1985 Purchase of the former dairy plant in Legau and renovation
1987 Production of the world's first organic chocolate
1990 Launch of the Samba product
1992 Registration of the hand-in-hand logo as a trademark
1997 Foundation of the Turkish subsidiary
1998 Establishment of the hand-in-hand fund
2003 Construction of a logistics center in Bad Grönenbach
2004 Recognition as a Demeter manufacturer
2007 GM-free walking - 1st march for a GM-free world from Lübeck to Lindau and installation of a photovoltaic system
2008 1. One World Award
2009 GM-free walking - 2nd march for a GM-free world from Berlin to Brussels
2010 2. One World Award and opening of the Rapunzel Museum
2011 Right2Know-March from New York to Washington - 3rd March for a GMO-Free World to mobilize a labeling requirement for genetically modified foods in the USA
2012 3. One World Award
2014 4. One World Award and One World Festival on the occasion of the 40th company anniversary
2017 5. One World Award
2017 Takeover of Zwergenwiese Naturkost GmbH, Silberstedt / Schleswig-Holstein

One World Award

Since 2008, the company, together with the international umbrella organization for organic farming (IFOAM), has been giving the One World Award for “people and their projects who, in the spirit of positive globalization, are innovative and committed to making this world a better world”. The prize money in 2017 totaled 45,000 EUR and went in different amounts:

  • Prime Minister Shri Pawan Chamling and the organic movement of the state of Sikkim / India
  • United World Colleges (UWC) with its institutions in Freiburg / Germany and Pune / India
  • Nasser Abufarha / Palestine, pioneer for fair trade and organic agriculture in the Middle East
  • Amin Babayev / Azerbaijan, soil scientist and founding father of the organic movement in his country
  • The organic and fair trade pioneer Shamiso Mungwashu / Zimbabwe

The prize money is provided by Rapunzel.

Commitment to organic seeds

Rapunzel Naturkost supports the basic work of organic seed breeders so that organic producers can fall back on solid organic seeds in the future . The company has been working with the Swiss seed breeder Sativa for several years. This collaboration resulted in the organic tomato variety "Mauro Rosso", which has also been officially approved by the Federal Office of Varieties since December 4, 2014 . In addition, the company supports the Organic Sunflower Seed Initiative (IBS) with several other organic companies. The aim of the initiative is to breed organic high oleic (HO) sunflower varieties .

The seeds festival, which the company since 2012 Legau organized, informed on the subject and also offers the possibility of seed solid organic seeds to acquire the seed stock market or exchange.

Product features

  • First organic chocolate, 1987
  • Nut butter, since 1976
  • Legumes from Europe since 2016
  • Emmer pasta since 2016

criticism

The SWR broadcast Report Mainz criticized the company in 2010 for using organic palm oil , which was obtained on plantations in Colombia, because the local population was being forcibly resettled and forests were being cleared. However, the credibility of the SWR report was later questioned. In October 2010, the criticized Daabon Group, whose customer was Rapunzel Naturkost, withdrew from the affected area. As a consequence, Rapunzel Naturkost only processes fair trade organic palm oil. In the palm oil check of the WWF in 2017, Rapunzel Naturkost took second place out of 255 companies surveyed.

The subsidiary Zwergenwiese received the golden cream puff in 2019 for a children's tomato sauce with an increased sugar content.

In 2020, the company came under brief criticism during the COVID-19 pandemic . Among other things, the vegan chef Attila Hildmann held onto for a long time , while he often made a name for himself as a conspiracy theorist in the media. This statement was corrected by the company: The collaboration was limited to 5 years and ended in 2015.

Even Joseph Wilhelm , the company's founder and CEO, has been criticized for its regularly published on the Company's weekly reports. In it he described the prescribed mouth and nose protection in numerous public areas as “muzzles”. This was followed by statements that death would occur one way or another in people and that many older people, who were particularly at risk in the pandemic, would “expect and sometimes even long for the transition to the spiritual world as something completely natural”. Others should respect this decision and the younger should not patronize the elderly. Wilhelm also claimed that a healthy lifestyle and diet was the best protection against infectious diseases. A few days later, these statements were offline .

Rapunzel Tower

On the occasion of the company's 40th anniversary, the Rapunzelturm was built as a new landmark on the company premises in 2014 , an approximately 20- meter- high observation tower which , after climbing its 90 steps, offers a clear view of the Allgäu Alps .

Web links

Commons : Rapunzel Naturkost  - Collection of pictures, videos and audio files

Individual evidence

  1. ↑ a b Imprint on www.rapunzel.de. Retrieved March 6, 2019 .
  2. ↑ a b faz.net: Organic pioneer Rapunzel: "We will certainly never be at Aldi or Lidl"
  3. ↑ http://www.rapunzel.de/unternehmensportrait.html
  4. ^ Turkey project .
  5. ↑ rapunzel.de: Hand in hand .
  6. ↑ Hand-in-Hand Fund .
  7. ↑ 40 years of Rapunzel. (PDF) Retrieved September 8, 2016 .
  8. ^ A b c Alfred Wiedemann: Rapunzel company founder Wilhelm builds on alternative ideas. Südwest Presse, accessed September 4, 2016 .
  9. ↑ a b c d Volker Geyer: Rapunzel Naturkost: From organic food store to large company. Augsburger Allgemeine, accessed September 4, 2016 .
  10. ↑ The history of the company. In: www.rapunzel.de. Retrieved September 4, 2016 .
  11. ↑ Fairtrade chocolate: the most important seals for fair cocoa ... April 2, 2016, accessed on September 4, 2016 .
  12. ↑ Nina Jaksch: The organic praline in a glass: Samba | BIORAMA. August 27, 2011, accessed on September 4, 2016 (German).
  13. ↑ "Bio" and "fair" from the start (Schrot & Korn 12/2006). Retrieved December 2, 2010 .
  14. ↑ Rapunzel Turkey: highest quality guaranteed. bio-markt.info, accessed on September 4, 2016 .
  15. ↑ Hand-in-Hand-Fonds ( Memento from January 21, 2016 in the Internet Archive ) Company portrait. Accessed February 24, 2014.
  16. ↑ Demeter partner. In: www.rapunzel.de. Retrieved September 4, 2016 .
  17. ^ "Purchasing is like a referendum" (Allgäuer Zeitung, October 31, 2007). (No longer available online.) Formerly in the original ; Retrieved December 2, 2010 .  ( Page no longer available , search in web archives )@1@ 2Template: Toter Link / www.all-in.de
  18. ↑ Bad Grönenbach takes off in the Solar Bundesliga (Allgäuer Zeitung, January 20, 2009). (No longer available online.) Formerly in the original ; Retrieved December 2, 2010 .  ( Page no longer available , search in web archives )@1@ 2Template: Toter Link / www.all-in.de
  19. ↑ Rapunzel Festival 2008 and One World Award. Retrieved September 21, 2016 .
  20. ↑ Gene-free walking: 1000 kilometers to Brussels. (No longer available online.) In: Allgäuer Zeitung. June 24, 2009, formerly in the original ; Retrieved December 2, 2010 .  ( Page no longer available , search in web archives )@1@ 2Template: Toter Link / www.all-in.de
  21. ↑ Award for "One World" (Schrot & Korn 11/2010). Retrieved December 2, 2010 .
  22. ↑ Rapunzel company opens new organic museum (Allgäuer Zeitung, October 15, 2010). (No longer available online.) Formerly in the original ; Retrieved October 27, 2013 .  ( Page no longer available , search in web archives )@1@ 2Template: Toter Link / www.all-in.de
  23. ↑ The crowning glory of the Right2Know March in front of the White House (bio-markt.info 10/2011). Retrieved October 18, 2011 .
  24. ^ One World Award 2012 (Schrot & Korn 11/2012). Retrieved August 30, 2016 .
  25. ↑ One World Award in Gold goes to South Korea and India (biomarkt.info, September 22, 2014). Retrieved August 30, 2016 .
  26. ↑ Application phase for One World Award started (biomarkt.info, July 22, 2016). Retrieved August 30, 2016 .
  27. ↑ https://www.zwergenwiese.de/de/maerchen-hochzeit-zwergenwiese-und-rapunzel-naturkost-iegen-zukuenftig-einen-gemeinsamen-weg/
  28. ↑ a b http://www.one-world-award.de/one-world-award.html
  29. ↑ One World Award: Rapunzel presents the winners - Bio-Markt.info. April 12, 2018, accessed August 5, 2020 .
  30. ↑ Worldwide recognition and 40,000 euros in prize money. Retrieved August 5, 2020 .
  31. ↑ Organic seeds: Harvest what you sow. In: www.rapunzel.de. Retrieved September 21, 2016 .
  32. ↑ Rapunzel: Strong rush at the seed festival. In: bio-markt.info. Retrieved February 9, 2017 .
  33. ↑ We make nut butter out of love. In: www.rapunzel.de. Retrieved August 30, 2016 .
  34. ^ Lentils and beans from farmers in Europe. In: www.rapunzel.de. Retrieved August 30, 2016 .
  35. ↑ Emmer: the original cereal for perfect pasta al dente. In: www.rapunzel.de. Retrieved August 30, 2016 .
  36. ^ Report Mainz
  37. ↑ Video of the broadcast: https://www.youtube.com/watch?v=BqkZqp3Ey6c
  38. ↑ 10. You can find critical opinions on organic palm oil on the Internet. How does Alnatura feel about this? Retrieved July 17, 2019 .
  39. ↑ Rapunzel customer information ( memento of November 7, 2012 in the Internet Archive ) (PDF; 56 kB).
  40. ↑ Archived copy ( Memento from September 12, 2015 in the Internet Archive )
  41. ↑ http://rapunzel.de/faires-palmoel.html
  42. ↑ The Palm Oil Check 2017: A bit of class and a lot of inertia. WWF, accessed February 2, 2018 .
  43. ↑ This is the most brazen advertising lie of the year
  44. ↑ Rapunzel clearly distances himself from Attila Hildmann. Retrieved August 5, 2020 .
  45. ↑ Weekend message from Joseph Wilhelm on April 24, 2020 (original link: https://www.rapunzel.de/wochenbotschaft-joseph-wilhelm-03.html). In: www.rapunzel.de. Retrieved May 18, 2020 .
  46. ↑ Rapunzel Naturkost website, no longer available on May 18, 2020.
  47. ↑ Rapunzel boss spreads corona conspiracy myths. In: www.tagesspiegel.de. Retrieved May 18, 2020 .
  48. ↑ New product lines at Rapunzel and an observation tower as a new landmark in the Memminger Kurier on September 13, 2014, accessed on February 15, 2018
  49. ↑ Rapunzel, let your hair down! on the website of Rapunzel Naturkost GmbH