Russia Beyond the Headlines

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Russia Beyond the Headlines
logo
description Multimedia online project
publishing company Rossiskaya Gazeta
First edition 2007
Editor-in-chief Ekaterina Ivanova
editor Russia Beyond the Headlines
Web link rbth.com

Russia Beyond the Headlines (RBTH) or Russia Beyond (formerly Russia Today ) is an offshoot of the Russian state newspaper Rossijskaja gaseta and was published in various languages ​​as an advertising insert in newspapers until the print edition was discontinued in 2017. Today Russia Beyond is an online multimedia project with branches on social media such as Instagram and YouTube. The aim is to paint a positive picture of the political and economic developments in Russia. As part of Rossijskaja gaseta, RBTH belongs to the Russian government .

General information

Russia Beyond The Headlines' print supplements appeared in 29 newspapers in 21 countries and in 14 languages ​​worldwide, with a total of 34.5 million readers. In addition, RBTH has 19 online editions with a total of 1.6 million visitors per month.

Russia Beyond The Headlines reports on current events in Russia in its print and online editions.

Financing is provided by Rossijskaja Gazeta and advertisements.

structure

Russia Beyond The Headlines is a medium supported by Rossijskaja Gazeta Verlag. The Rossiyskaya Gazeta is the official gazette of the Russian government in which all laws and decrees are published. For this, the newspaper receives grants from the Russian state budget.

All content for the target countries and regions is created by a central editorial office in Moscow. The respective editorial departments then prepare this content specifically for the individual countries. In addition, each regional edition publishes articles on the relationship between Russia and the respective partner country. The vast majority of newspaper content is produced exclusively for Russia Beyond The Headlines. Part of the content is taken from the Russian media ("Vedomosti", "Kommersant", "Rossijskaja Gazeta", "Russkij Reporter", "Moscow Times" etc.).

Distribution of the German language edition

From December 2010 to February 2014, the publication, then known as Russia Today , was included as a monthly advertising supplement in the Süddeutsche Zeitung . In the wake of the crisis in Ukraine , Süddeutsche Verlag initially suspended distribution at the request of the SZ editorial team with the March 2014 issue before the contract was finally terminated. According to the head of the international office, the editorial team was critical of the distribution of the supplement right from the start of the cooperation. In September 2014, the Handelsblatt announced that it would sell the advertising supplement under the changed title Russia Beyond the Headlines .

In the online area, Russia beyond the Headlines is the fourth largest among the Russian and Russian-related German-speaking providers after the state-run website RT deutsch and Sputnik News as well as Russia.news itself, according to a study by the online newspaper Russland.news in November 2016. The distribution was recorded in the social networks .

International distribution

reception

Russia Beyond the Headlines is criticized by Western journalists as a semi-governmental Russian propaganda organization and sometimes referred to as a “propaganda newspaper”.

In contrast to RT or Sputnik News deutsch, however, there are also critical undertones to the Russian government or conditions there, since the purpose of Russia beyond the headlines is not so much the “battle of opinions”, but image promotion for Russia. Russia beyond the Headlines tries to arouse sympathy for Russia through openness and also to arouse understanding for the positions of the Russian leadership. The newspaper sees itself as critical, but in its own words leaves "devastating criticism of Russia" to others.

Web links

Individual evidence

  1. Zombie Russia - Richard Lourie , The Moscow Times , June 5, 2013. URL: http://www.themoscowtimes.com/opinion/article/zombie-russia/437244.html
  2. About us . Russia Beyond The Headlines.
  3. ^ Media and Journalism in Russia . March 13, 2014. Archived from the original on May 28, 2017. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved April 20, 2017. @1@ 2Template: Webachiv / IABot / www.sras.org
  4. Gemma Pörzgen: Russia supplement of the “SZ”: “The editorial staff has nothing to do with it”, in: taz.de of March 13, 2014, accessed on September 9, 2014
  5. ^ Benjamin Bidder: Propaganda newspaper "Russia Today": Good news from the promised land, in: Spiegel Online from February 24, 2011, accessed on September 9, 2014
  6. Gemma Pörzgen: Russisches Werbeblatt: Nachrichten aus dem Kremlin, in: taz.de from September 7, 2014, accessed on September 9, 2014
  7. http://www.russland.news/russische-news-auf-deutsch-wachsen-konstant/
  8. ^ Roy Greenslade: Telegraph to continue publishing Russian propaganda supplement (en-GB) . In: The Guardian , July 29, 2014. Retrieved April 13, 2017. 
  9. ^ A b Benjamin Bidder: Propaganda newspaper "Russia Today": Good news from the promised land. In: Spiegel Online . February 24, 2011, accessed June 9, 2018 .
  10. http://www.russland.news/wo-gibt-es-gute-russland-news/