Btb publishing house

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btb publishing house
logo
founding   1996
Seat   Munich , Germany
publisher   Grush Juncker
Publisher number   442
Publishing group   Random House
genus   Fiction , non-fiction
Website   www.randomhouse.de

The Verlagsgruppe Random House GmbH ( BTB = special Paperback ) was founded in 1996 in Munich as Paperback - publisher founded and owned by the Bertelsmann belonging Corporation Verlagsgruppe Random House to.

history

Håkan Nesser (2012)

The publishing house Bertelsmann founded the btb publishing house in 1996 as a supplement to the publishing house Goldmann Verlag in order to be active in the segment of sophisticated literature on the paperback market. With Klaus Eck as publishing director (until 2014) and Georg Reuchlein as program director (until 2018), people from Goldmann Verlag also took on responsibility. The founding of the publishing house was accompanied by a major marketing campaign by Volker Neumann , Bertelsmann’s Marketing Manager at the time. Booksellers, for example, received gift folders with reading copies as well as advertising material with the publisher's logo - a St. Mark's lion . The sales of 10 million Marks planned with this concept after the first year could be more than fulfilled. Even after switching to Claudia Reitter's marketing position at Bertelsmann in 2002, there were various marketing activities such as advertisements in the print and online areas, bus advertising, travel raffles (in cooperation with TUI ) and other reader campaigns. Initially, btb published 9 paperback titles a month, currently it is around 140 per year. Since 1997, the paperback program has been supplemented with a hardcover program of around 15 book titles per year.

Book cover btb

program

With the aim of publishing sophisticated non-fiction and fiction in paperback format for a wide audience, the publisher started with publications by well-known authors such as Stefan Heym , Doris Lessing , Margaret Atwood , Walter Kempowski , Luciano De Crescenzo , Michail Gorbatschow and Frank McCourt . In doing so, licenses from other Bertelsmann group publishers were often used, such as C. Bertelsmann Verlag , Knaus or Siedler . Authors such as Hanns-Josef Ortheil , Haruki Murakami , Irvin D. Yalom and Juli Zeh were added later, although Zeh's works were already published in paperback by btb before the author switched to Random House publishing group in 2014. Quite soon, demanding detective novels such as those by Ulrich Ritzel or Robert Hältner were included in the publishing program . Scandinavian literature was also a focus of the publishing house shortly after it was founded, with works by Helene Tursten , Mikael Niemi , Åsa Larsson and Håkan Nesser , among others . The latter is considered the publisher's most successful author and was able to place himself in the top 10 bestseller lists with hardcover and paperback editions. Btb achieved its first No. 1 bestseller in paperback in 2006 with Pascal Mercier's “ Night Train to Lisbon ”, which was repeated in 2013 with “ The centenarian who climbed out of the window and disappeared ” by Jonas Jonasson . In the hardcover area, Maja Lunde's “ The History of Bees ” became the first No. 1 title on the bestseller list in 2017.

literature

Web links

Individual evidence

  1. ↑ Grusche Juncker takes over for Georg Reuchlein. In: Börsenblatt. February 27, 2018, accessed June 16, 2018 .
  2. ↑ Address book for the German-speaking book trade. Marketing and publishing service for the book trade , accessed on January 18, 2016 .
  3. ↑ Raymond Chandler et al. a. , Der Spiegel , February 24, 1997, accessed March 31, 2018
  4. ^ Book market - the high school of packaging , Focus , January 29, 1996, accessed on March 31, 2018
  5. ↑ Random House: Klaus Eck gives up management , Börsenblatt , June 23, 2014, accessed on March 31, 2018
  6. ↑ Grunsche Juncker succeeds Georg Reuchlein , book report , February 27, 2018, accessed on March 31, 2018
  7. ↑ Round birthdays: Volker Neumann , Buchmarkt , August 11, 2012, accessed on April 1, 2018
  8. ↑ Bertelsmann orders its publishers new management , Die Welt , March 16, 2002, accessed on April 1, 2018
  9. ↑ Taschenbuchmarkt - ein neue Gewand , Focus, January 27, 1997, accessed on April 1, 2018
  10. ↑ btb Verlag: Ein Buchladen zum Verlieben , orbanism.com, September 29, 2014, accessed on April 1, 2018
  11. ^ Daniela Völker: The book for the masses , Tectum , Marburg 2014, ISBN 978-3-8288-3353-1 , pp. 340-344
  12. ↑ Author transfer to the book fair , Börsenblatt, October 6, 2014, accessed on April 1, 2018
  13. ^ Spiegel bestseller: Håkan Nesser , book report, accessed on April 1
  14. ↑ Spiegel bestseller list Pascal Mercier: Night train to Lisbon , book report, accessed on April 1, 2018
  15. ^ Spiegel bestseller list Maja Lunde: The History of Bees , book report, accessed on April 1, 2018

Coordinates: 48 ° 7 ′ 57 "  N , 11 ° 37 ′ 19.8"  E