Gexi Tostmann

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Gexi Tostmann (2013)

Gesine Maria "Gexi" Tostmann (born August 11, 1942 in Vöcklabruck , Upper Austria ) is an Austrian entrepreneur.

Professional training

Gexi Tostmann is the daughter of Jochen Tostmann (1908–1980) from Hamburg and Marlen Tostmann (née Fischer, 1915–2017) from Linz. She finished her studies in folklore (European ethnology) and history in 1967 with the dissertation Interaction of costume and fashion in Austria. Influences of tradition in contemporary clothing . She then joined her parents' company Tostmann Trachten , which she has been managing partner since 1968, from 2002 together with her daughter Anna Tostmann (* 1975). The company, which specializes in the classic dirndl , employs around 100 people at its headquarters in Seewalchen and in Vienna .

In 1987, following a constitutional lawsuit brought by Gexi Tostmann (who saw the law violating the fundamental right to free professional practice) , the shop closing law was amended (release of Saturday afternoon sales in Austria) and renamed ( opening hours law ), but this did not bring about the deletion of the law hoped for by Tostmann .

Together with her daughter, she initiated the Emilie Flöge Prize and the Konrad Mautner Prize , which have been awarded every two years since 2006 to so-called “traditional costume ambassadors” (previous winners: Anja Kruse , Erwin Pröll , Christiane Underberg , Miguel Herz -Kestranek , Martina Pühringer , the married couple Vivienne Westwood and Andreas Kronthaler ).

Since 2000 she has been an advisory board member of the Lower Austrian Folk Culture and has also been in charge of the Lower Austrian costume collection of the Lower Austrian Heimatwerk since 2000 .

other projects

Through personal contacts with Frankfurt and Tübingen folklore colleagues from the late 1960s and early 1970s, she became familiar with the philosophy of the 68s . She was actively involved in the early peace and anti-nuclear movement , against Zwentendorf and Wackersdorf , for the Hainburger Au and for an unconditional basic income .

In 1980 she and friends founded the Mölkerstiege cultural association (focus on folklore and ecology). In the cellar vaults of the Viennese shop she organized numerous exhibitions (including witches, healers, women 1981, turban, cloth and tambourine 1983, gypsies. Between romanticization and persecution 1984/85, headscarf cultures - a piece of fabric in past and present 2007).

In 1986 she made rooms for her election office available to the Green Party candidate for the Federal Presidency, Freda Meissner-Blau , as well as to the Green Movement (until it entered parliament as a Green Alternative at the end of 1986).

She was one of the initiators of numerous citizens' initiatives, including Rettet den Heldenplatz (1987/88).

Awards

Works

  • Gexi Tostmann: The Dirndl, Alpine tradition and fashion. Christian Brandstätter Verlag, Vienna / Munich 1998, ISBN 3-85447-781-3 .
  • F. Lipp, E. Längle, G. Tostmann, F. Hubmann: Tracht in Österreich. History and present. Verlag Christian Brandstätter, Vienna 2004, ISBN 3-85498-347-6 .
  • G. Tostmann, L. Wesely: Fleckerl-Zauber, Pachtwork-Quilts from Tachtenstoffe. Christian Brandstätter Verlag, Vienna 2003, ISBN 3-85498-313-1 .
  • G. Tostmann, T. Weissengruber, M. Tostmann, F. Lipp: Old hats - headgear from yesteryear. Headscarves, bonnets & hats. Christian Brandstätter Verlag, Vienna / Munich 2009, ISBN 978-3-85033-334-4 .

Secondary literature

  • Thekla Weissengruber: Between culture and commerce. Studies on dealing with traditional costumes in Austria after 1945. LIT publishing house, Vienna 2004, ISBN 3-8258-6992-X .

Movie

  • The dirndl. A dress between tradition and modernity . ARTE documentation by Nicola Graef and Susanne Brand. 2009
  • Gexi Tostmann - a life with traditional costume . BR-alpha, documentation by Erwin Fischer, 2009

Web links

Commons : Gexi Tostmann  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Born in imperial times, died as a legend
  2. ↑ State Secretary Marek hands over decorations to costume expert Dr. Gesine Tostmann  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. on the website of the BMJF of October 21, 2008, accessed on December 23, 2010.@1@ 2Template: Toter Link / m.bmwfj.gv.at  
  3. ↑ List of all decorations awarded by the Federal President for services to the Republic of Austria from 1952 (PDF; 6.9 MB)
personal data
SURNAME Tostmann, Gexi
ALTERNATIVE NAMES Tostmann, Gesine Maria
BRIEF DESCRIPTION Austrian entrepreneur
DATE OF BIRTH August 11, 1942
PLACE OF BIRTH Vöcklabruck