Hans Peter Danuser

from Wikipedia, the free encyclopedia

Hans Peter Danuser von Platen (born July 31, 1947 in Chur ; formerly Hans Peter Danuser ; also Hanspeter ) is a Swiss tourism manager . From 1978 to 2008 he was the spa director of St. Moritz . He is considered an important person in Swiss tourism . Among other things, he had the place name “St. Moritz ”as a trademark , which led to the Wall Street Journal title .

Life and activity

Danuser grew up in Felsberg in the canton of Graubünden . He studied business administration at the University of St. Gallen and obtained his doctorate in 1975 under Paul Weilenmann at the University of Zurich on the subject of " The job description and training of airhostess ". From 1975 to 1977 he worked in product management at Nestlé Switzerland and was company and battalion commander in the Swiss mountain infantry for around fifteen years . Danuser has been playing the alphorn since 1982 .

From 1978 to 2008 he was the spa director of St. Moritz. In this role, Danuser sponsored new events (such as the windsurf marathon (1978), the inline marathon (1996), the St. Moritz Polo World Cup on Snow (1985) and the Gourmet Festival St. Moritz (1994)), des Furthermore, the Heidiland brand (1978) and a relaunch of the Glacier Express (1982), the Bernina Express (1984) and the Palm Express (1986). Danuser has received numerous prizes and awards for his work and results. In 1999 the SonntagsZeitung named him “Head of the Century”. In 2003 the tourism magazine Graubünden named him “Bündner of the year”. His work in St. Moritz was also criticized. Weltwoche accused him of having "transformed the Graubünden mountain community into a luxurious ghost town". The mountain village has "degenerated into a two-class society".

From 2008 to 2012 Danuser headed the Deutsche Bank representative office in St. Moritz. From 2010 to 2015 he lectured on brand management at the ETH Zurich . Together with his wife Amelie-Claire von Platen, he has been running a family company for strategy, network and culture advice since 2011. The blog “Danuser von Platen - Zeitzeichen” appears on the portal of the daily newspaper Die Südostschweiz , which now has around two million readers.

Danuser initiated the event "Alphorns instead of halberds!", Which he held together with the Federal Yodelling Association and Presence Switzerland in Milan on September 26, 2015: 400 alphorn players celebrated with concerts in Milan at the World Exhibition Expo 2015 and on the Piazza del Duomo (Milan ) 500 years of Swiss neutrality, 200 years of Swiss peace and independence and announced the opening of the world's longest railway tunnel, the Gotthard Base Tunnel . Danuser has been a member of the "Alphorn Ensemble Engiadina St. Moritz" since 1992.

Awards

  • Marketing award from the Swiss Society for Marketing GFM, 1987
  • Milestone Tourism Prize Switzerland, 2003
  • Tourism award from Edition Salz & Pfeffer, 2004
  • Herbert Media Prize, 2006

Publications

  • The job description and training of the air hostess (= series for business education . Volume 7). Publishing house of the Swiss Commercial Association, Zurich 1975.
  • Establishing, protecting and successfully managing a geographic brand - the example of St. Moritz. In: Marco Bundi, Benedikt Schmidt (Ed.): Thoughts on the protection of geographical symbols. Festschrift for J. David Meisser. Stämpfli, Bern 2012, ISBN 978-3-7272-2965-7 , pp. 279-290.
  • St. Moritz simply - memories of the champagne climate. Somedia Bucherverlag, Glarus 2014, ISBN 978-3-906064-30-7 .

Web links

Individual evidence

  1. ↑ Gabrielle Attinger: Hanspeter Danuser: Showman with Effect. The spa director has made St. Moritz the most popular holiday destination in the world. In: Sunday newspaper . November 28, 1999, p. 137.
  2. ↑ Dr. Hanspeter Danuser is Bündner of the year. In: Graubünden exclusive. No. 18, 2003/2004, p. 64 f.
  3. ↑ Carmen Gasser in the Weltwoche : “The Sun King is dethroned” , issue 33/2008.
  4. ↑ [1] .
  5. ↑ / Danuser von Platen - Zeitzeichen .
  6. ↑ [2] .
  7. ↑ http://www.srf.ch/sendung/musikwelle-aktuell/alphoerner-statt-hellebarden-in-mailand .
  8. ↑ [3] .
  9. ↑ Marketing Prize of the Swiss Society for Marketing GFM, Prize Winner, Dr. Hanspeter Danuser, Traffic Director St. Moritz, 1987
  10. ↑ Milestone - Swiss Tourism Prize, 2003 winner, life's work: Hanspeter Danuser, St. Moritz Director of Tourism ( Memento of the original from February 25, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. ; Marietta Dedual: Hanspeter Danuser: a man of action, in: Hotel + Tourismus Revue, No. 44, p. 6, October 30, 2003. @1@ 2Template: Webachiv / IABot / www.htr-milestone.ch
  11. ↑ The tourism award goes to Hanspeter Danuser, in: Salz & Pfeffer, 8/2003, p. 61
  12. ^ Herbert award at the Giessbach meeting, in: http://www.kleinreport.ch/party-veranstaltungen/herbert-verleihung-am-giessbach-meeting-61131/ Klein Report, June 9, 2006
personal data
SURNAME Danuser, Hans Peter
ALTERNATIVE NAMES Danuser von Platen, Hans Peter; Danuser, Hanspeter
BRIEF DESCRIPTION Swiss tourism manager
DATE OF BIRTH July 31, 1947
PLACE OF BIRTH Chur