MDR Jump

MDR Jump
Radio station ( public service )
reception	FM , DAB , cable , satellite and live stream
Reception area	Saxony Saxony-Anhalt Thuringia
Start of transmission	January 1, 2000
Broadcaster	Central German radio
Intendant	Karola will
Program director	Ulrich Manitz
List of radio stations

Logo until August 28, 2011

Headquarters of the transmitter in Halle (Saale)

MDR Jump (own spelling: MDR JUMP ) is an entertainment radio program of the Mitteldeutscher Rundfunk , whose radio format is also referred to as Adult Contemporary . The target group are adults between 20 and 49 years of age. MDR Jump ranks 17th among the most listened to radio stations in Germany; no program from the east reaches more listeners than the MDR pop wave. The station's current claim is: "Real change for Saxony, Saxony-Anhalt and Thuringia".

Since August 29, 2011, MDR Jump has been broadcasting according to a new program scheme. Since then, the official name is no longer “Jump, the new sound”, but “MDR Jump”, there is also a different address to listeners (“you” and “your” instead of “you”) and a slightly different music profile. Instead of only playing current charts, songs from the 1980s, 1990s and 2000s are now also being played under the label “For real variety”. In addition to a lot of music, all broadcasting channels also feature informative and journalistic verbal contributions, and regional topics are also given attention. The journalistic heart of the program is “MDR Jump - The Topics of the Day”, a format with contributions on regional, national and global topics from the respective day. Here MDR Jump uses ARD correspondents and reporters from the MDR.

MDR Jump is produced - like all central MDR radio programs - in the central radio station of Mitteldeutscher Rundfunk in Halle (Saale) . Station voice is Jan Garcia. The current jingle package was produced by jamXmusic.

program

The MDR Jump program is broadcast Monday through Friday from 5:00 a.m. to 12:00 a.m. and on weekends and public holidays from 6:00 a.m. to 12:00 a.m. The rest of the time, the ARD Popnacht will be taken over by SWR 3. The program is not moderated for the program "In The Mix" (Saturday evening). Here music runs non-stop, only interrupted by hourly news and half-hourly service (traffic and weather).

Monday to Friday

• 05 a.m .: MDR Jump Morningshow (with Lars-Christian Karde and Sarah von Neuburg )
• 10 a.m .: MDR Jump - At work (boulevard and stars, music, service; with Bernadette Hirschfelder, Anny Cammerer or Mandy Engel)
• 2 p.m .: MDR Jump - The after-work show (tips, trends, comedy; with Nora Sanne and Timo Close)
• 7 p.m .: MDR Jump in the evening - the topics of the day (information and current affairs; with Matthias Rohrschneider or Felix Schmutzer)
• 8 p.m .: MDR Jump in the evening (music and stars; with Felix Schmutzer, Fabian Hamm, Stefan Rank, Anny Cammerer or Matthias Karpe)
  • Thursday : MDR Jump - Made in Germany from 10 p.m. to 12 a.m.
  • Friday : MDR Jump - The trends of the week
• 012 am: ARD pop night

Saturday

• 06 a.m .: MDR Jump in the morning
• 11 a.m .: MDR Jump on the weekend
• 4 p.m .: MDR Jump on Saturday evening
• 9 p.m .: MDR Jump In The Mix
• 012 am: ARD pop night

Sunday

• 06 a.m .: MDR Jump in the morning
• 11 a.m .: MDR Jump on the weekend
• 4 p.m .: MDR Jump in the evening
• 10 p.m .: MDR Jump - Rockchannel
• 012 am: ARD pop night

The weekend programs are usually presented alternately by Bernadette Hirschfelder, Timo Close, Anny Cammerer, Fabian Hamm, Stefan Rank, Matthias Karpe and Felix Schmutzer. You are also used as a representative for the broadcasts during the week.

Community

In November 2008, the station launched an online community . 10,000 listeners have registered within six months. Since the beginning of 2009 there has been a four-hour radio show from Sunday to Friday from 8 p.m., which mainly dealt with community issues. From August 29, 2011, the “Community Show” was only broadcast on Thursday evening. In 2014 the show was taken off the program. The station is active on Facebook and has over 330,000 fans there. On Instagram, Google+ and Twitter, the station posts content from the program, as well as from the areas: music, the boulevard, better life and comedy with the station's own accounts. The entries and postings are moderated by the broadcaster's own online editorial team. MDR Jump is also represented on YouTube, where mainly interviews with stars are published on the channel.

Listeners

After quotas rose sharply at the beginning, the wave suffered from massive hearing loss for many years. In 2003, 532,000 people per average hour listened to the MDR wave; with 256,000 listeners in 2010, it was not even half as many. Since then, MDR Jump has been able to win back listeners: According to the latest MA 2019 audio II media analysis, there are 299,000 listeners per average hour nationwide, 252,000 of them in the MDR broadcasting area of ​​Saxony, Saxony-Anhalt and Thuringia. For comparison: The private radio program Radio SAW , which is received mainly in Saxony-Anhalt and has three quarters of its listeners there (165,000), has 221,000 listeners per average hour nationwide.

The MA 2019 II determined a daily reach of 1.179 million listeners. This makes MDR Jump the 17th most listened to station in Germany. No program from eastern Germany reaches more listeners.

history

The forerunner of MDR Jump was the wave MDR Life, which went on air as a pop and service wave with production in Leipzig after the founding of the MDR in January 1992 . Compared to similar offers from West German ARD stations , it was much more oriented towards the format and preparation of private broadcasters at that time . This did not exist in the MDR-Life broadcasting area until July 1992. This left the program with no private competition for half a year. The first head of program was Niels N. von Haken. During this time, a large audience could be built up, which continued for some time after the start of the private programs . From 1997/1998 at the latest, however, the station lost massive numbers of listeners. The program was reformed several times with the aim of increasing the number of listeners, but it was not successful. In 1999, under the impression that the name "MDR Life" was firmly linked to a certain image, the decision was made to discontinue the program and completely restart the MDR pop wave. The last acting program manager at MDR Life, who organized the transition to Jump FM, was Frank-Georg Kneib, who had succeeded the interim program manager Jürgen Vogel. The last track played by MDR Life on December 31, 1999 was The Final Countdown von Europe.

On January 1, 2000, the new beginning was finally implemented under the name Jump FM. Michael Schiewack , who was also responsible for the Sputnik youth program at the time, became program director . The first song played on Jump FM was Gimme All Your Lovin by Martay feat. ZZ-Top in the program section “In the Mix”. The moderated program began at six in the morning with the morning program “Jump FM Quickstart”. Due to a lawsuit by the Berlin broadcaster Jam FM (due to similarities in pronunciation and the resulting likelihood of confusion), the name had to be shortened to Jump a few weeks after it started broadcasting . As a result, all jingles had to be revised within a very short time. For a few days, the moderators in the program gave "The station that is only called 'Jump' for the time being" as the station name. At this time, Jump broadcast a music program that also consisted of current pop, dance and rock hits. From 2003, the company began to specialize in modern rock and German rock / pop. This style of music was underpinned with the introduction of the word mark “Rockenberg” registered with the patent office. Under the name “The new Jump Morningshow with Rockenberg & Sunny”, presenter Jörg Spranger went on air as “Tino Rockenberg” from 2006. The morning show with Rockenberg was there for a total of five years - but with changing co-presenters.

In contrast to the MDR Sputnik program organized by the MDR for young people, Welle Jump hardly used any informative or journalistic verbal contributions until August 29, 2011. A defining component of the program was chart-oriented (rock) music. In addition, entertaining moderation and self-promotion played a role. Apart from the “morning show” and a few changing program elements, there was no program schedule with fixed programs. According to a study by the Thuringian State Media Authority , the informative word share was 13 percent, which was comparatively low and even below the value of the private broadcasters.

In March 2011, Schiewack left the station. From March to September 22, 2011, MDR radio director Johann-Michael Möller was also provisional program manager at Jump. Möller was largely responsible for the program reform of August 29, 2011, with which the program also began to bear the MDR logo in its name.

MDR radio director Möller on the reform: “The entire editorial team has worked hard and with great enthusiasm on the changes over the past weeks and months. With the new MDR Jump we have further developed a radio program that is supposed to offer a real variety. It is a clearly recognizable public service entertainment program for 20 to 49 year olds. MDR Jump wants to be the soundtrack of Central Germany. "

On September 23, 2011 MDR radio director Möller appointed Ulrich Manitz, who was born in Dresden, as head of the broadcaster's waves. Manitz started his journalistic career with daily newspapers before he gained his first radio experience in the Dresden office of Deutschlandfunk. In 1999 he moved to Saxony-Anhalt, where he was responsible for private radio programs as program director (including Radio Brocken ). Most recently, he held a managerial position at RPR1 in Rhineland-Palatinate . At the beginning of 2010 he moved to the MDR in Halle, where he was initially responsible for program development in the radio directorate.

See also : format radio

Claims

• 2000–2003: "It goes louder", "If music, then jump"
• 2003–2008: "The new sound on the radio", "If music, then jump"
• 2008–2011: "The new sound", "If music, then jump"
• since 2011: "Real change for Saxony, Saxony-Anhalt and Thuringia"
• since 2012: "The best music mix - MDR Jump!"
• since 2015: "Discover new music with MDR Jump"
• 2016–2018: "At home in Saxony, Saxony-Anhalt and Thuringia - this is where MDR Jump"
• at the "MDR Jump after-work show" also "This is the most listened to station in the east - this is MDR Jump"

Web links

Commons : MDR Jump  - collection of pictures, videos and audio files

• Official website
• Information from the ABC of ARD

Individual evidence

1. ↑ Basis: daily range, Mon-Fri, sources: MA 2019 audio II
2. ↑ broadcasts. (No longer available online.) In: jumpradio.de. MDR JUMP, December 2, 2015, archived from the original on December 8, 2015 ; Retrieved December 3, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
3. ↑ Basis: Average advertising hour, Mon-Fri, Source: MA audio 2019 Radio II
4. ↑ Basis: daily range, Mon-Fri, sources: MA 2019 Audio II
5. ↑ DPMAregister | Trademarks - register information. In: dpma.de. register.dpma.de, accessed on December 3, 2015 . 
6. ↑ internet + Design GmbH & Co KG: TLM - press releases. (No longer available online.) In: tlm.de. December 3, 2015, archived from the original on January 3, 2016 ; Retrieved December 3, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
7. ↑ Bernd Reiher and Ralf Julke: The apparent records of the MDR: The farewell to Jump boss Michael Schiewack and the helpless radio future. l-iz.de, March 14, 2011, archived from the original on July 2, 2011 ; Retrieved December 3, 2015 . 
8. ↑ MDR JUMP: New morning show from August 29th. (No longer available online.) In: mdr.de. August 26, 2011, archived from the original on July 9, 2015 ; Retrieved December 3, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
9. ↑ MDR JUMP: Ulrich Manitz new wave boss. (No longer available online.) In: mdr.de. September 23, 2011, archived from the original on December 22, 2015 ; Retrieved December 3, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.