Artificial flower factory Heide Steyer

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Artificial flower factory Heide Steyer

logo
legal form Sole trader
founding 1970
Seat Wallroda
management Heide and Gerald Steyer
Branch Artificial flowers
Website www.steyer-kunstblumen.de

The artificial flower manufacturer Heide Steyer is a craft business in Wallroda , a district of the Saxon community of Arnsdorf . Alongside two French suppliers, the company is one of the last European art flower manufacturers .

history

On June 1, 1970, the Steyer couple took over the Curt Morgenstern flower and feather factory based in West Berlin . This company was founded in 1925 in Sebnitz , the center of the German artificial flower industry at the time , and has been producing in Berlin-Kreuzberg since 1952 . Due to spatial expansion, production was relocated to Berlin-Wilmersdorf in 1974 . In 1976 the name was changed to Berliner Blumenfabrikation . Production in Berlin was already done manually using traditional flower-making techniques and tools. After the fall of the Wall , the Steyer couple tried to move production to Saxony. Attempts to take over part of the former VEB Kunstblume Sebnitz failed during several years of negotiations with the Treuhandanstalt , which was responsible for the privatization of the former state-owned company. In 1995 the Steyer couple bought a four-sided farm in the Saxon village of Wallroda. After the renovation and renovation of the farm, production started on January 1st, 1998 with initially eight employees, all of whom came from the Sebnitzer VEB. At the same time, the name was changed to Heide Steyer, an artificial flower manufacturer .

In 2008 a demonstration workshop and a museum were opened in the manufactory, showing exhibits from the history of artificial flowers and their production.

Products and customers

Queen Elizabeth II wears a hat with artificial flowers from the Steyer manufactory, 2011.

In the factory, artificial flowers are made, which are mostly used as fashion accessories on hats, fascinators or dresses. Various materials such as silk , feathers , leather , velvet or cork are used in the production process, and these are processed into artificial flowers with traditional hand tools. The manufactory's collection is expanded by dozens of new patterns and colors each season. The flowers are presented at international fashion fairs in Paris , London and Düsseldorf .

The customers of the artificial flower manufacturer include fashion houses such as Valentino , Christian Dior , Escada and Wunderkind . Karl Lagerfeld ordered flowers from the Steyer manufactory for a series of photos with Claudia Schiffer for Vogue magazine . The company has been supplying the hat makers of the British royal family , such as Rachel Trevor-Morgan and Philip Treacy, since the 1990s . For example, Queen Elisabeth II wore artificial flowers from Wallroda at the wedding of Prince William and Kate Middleton or Camilla at her wedding to Prince Charles . In addition, the outfitters of international film and television productions are among the customer base. Blossoms from the manufactory have appeared in the British television series Downton Abbey and in Hollywood films such as Titanic , Four Weddings and a Death and James Bond 007: Specter .

Monument protection

With the move to Wallroda, the company moved into an approximately 4500 square meter four-sided courtyard, which was extensively renovated between the purchase in 1995 and the start of production in 1998. Of the courtyard buildings at Großröhrsdorfer Straße 28, there is a stable house and a barn under monument protection (see list of cultural monuments in Arnsdorf #Gemarkung Wallroda ). The house, the upper floor of which was built in half-timbered construction, dates from 1830. The year of construction is marked in the lintel . The barn with a boarded-up upper floor and a wood-paneled extension is dated to the second half of the 19th century.

Others

Three artificial flowers wreaths of Berlin flower production Steyer from 1979 are in the Museum of European Cultures exhibited in Berlin. The exhibits presented are “children's wreaths for various occasions”, namely as a bridesmaid, on Corpus Christi and as a death wreath.

The artificial flower factory is one of the 16 stations on the West Lusatian cycle path " Product Route ".

Web links

Commons : Kunstblumenmanufaktur Heide Steyer  - collection of images, videos and audio files

Individual evidence

  1. ↑ Nadine Steinmann: Only the queen remains loyal. Sächsische Zeitung, October 17, 2015, accessed on April 13, 2020 .
  2. ^ Flowers and Fashion. In: Flowers & Magazine, Volume 12, Los Angeles 1991.
  3. ↑ History of the Manufactory. Artificial flowers manufacturer Heide Steyer, accessed on November 6, 2015 .
  4. ↑ The flower maker in Germany. forward textile technologies, accessed on November 6, 2015 .
  5. ↑ Artificial flower factory opens show workshop. In: Sächsische Zeitung , edition of May 10, 2008.
  6. ↑ News, Views and Events. In: The Hat Magazine, Issue 39 (Oct / Nov / Dec 2008) ( table of contents online ( memento of the original from March 5, 2016 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. ). @1@ 2Template: Webachiv / IABot / www.thehatmagazine.com
  7. ↑ Flowers from Saxony for the Queen. stern.de, April 29, 2011, accessed on November 11, 2015 .
  8. ^ NDR Talk Show, issue of October 2, 2015 , Norddeutscher Rundfunk. ( Online in the media library ( Memento from October 5, 2015 in the Internet Archive ))
  9. ^ Franz Josef Görtz: Magnificent flowers, handmade. Frankfurter Allgemeine Zeitung, August 2, 2005, accessed on November 12, 2015 .
  10. ↑ Saxon things sometimes “bloom” on the Queen's hats. FOCUS Online, June 23, 2015, accessed on November 12, 2015 .
  11. ^ Wallroda artificial flower on the cinema screen. (No longer available online.) Mitteldeutscher Rundfunk, November 5, 2015, archived from the original on June 14, 2016 ; accessed on June 14, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.mdr.de
  12. ↑ Inge Ahrens: Blütentuff and goose quill. Berliner Zeitung, April 29, 2005, accessed on November 17, 2015 .
  13. ↑ Elke Richter: East of Dresden the imagination blossoms. Mitteldeutsche Zeitung, April 8, 2011, accessed on November 17, 2015 .
  14. ↑ See list of cultural monuments in Arnsdorf , section Wallroda, Großröhrsdorfer Straße 28.
  15. ↑ Children's wreath in the Museum of European Cultures  in the German Digital Library .

Coordinates: 51 ° 6 '54.3 "  N , 13 ° 57' 42"  E