Langnese (ice cream brand)
Langnese [ Lanne: zə ] is a brand of ice cream of the Unilever group.
history
In 1927, the businessman Karl Rolf Seyferth looked for a brand name for his existing “German-Chinese ice cream production company” in the Hamburger Fremdblatt newspaper, which also dealt with the filling and marketing of honey . At that time there was a biscuit factory in Hamburg founded in 1888 by the export merchant Viktor Emil Heinrich Langnese . In the same year Seyferth took over the company for 300 Reichsmarks and thus secured the brand name Langnese .
In 1935 Seyferth imported a Danish achievement to Hamburg: ice cream on a stick. A hot summer and a price of 10 pfennigs brought success. More than 1.5 million ice cream lollipops, as the vernacular called Langnese ice cream, were sold in the first season. On the company logo of that time, a boy made a long nose with a popsicle, matching the name. The National Socialists slowed down the young business. Karl Seyferth was refused the milk and cream necessary for the production of ice cream, and so in 1936 he sold his company to the Margarine -verkauf-Union . This had the "Langnese-Eiskrem GmbH" entered in the commercial register in Berlin, which subsequently produced ice cream for restaurants and pastry shops in addition to ice lollipops, until this was no longer possible after the start of the war.
After the Second World War, ice cream production was resumed in August 1948. However, sales success did not materialize until 1953, shortly before the parent company, which was now called Margarine-Union AG , wanted to close the company. In 1960 production was relocated to a new factory in Heppenheim . Langnese was merged with Iglo in 1962 to form Langnese-Iglo GmbH within the Unilever Group. In 1985 the main plant in Hamburg-Wandsbek was finally closed. In August 2005 Langnese-iglo GmbH became part of Unilever Deutschland GmbH and no longer functioned as an independent company.
Langnese ice cream was advertised in Germany from 1986 with the advertising song Like Ice in the Sunshine . Since 1994 is also the Langnese song composed for The Taste of Summer by Edward Reekers advertised that since the winter of 1996 with the modified text Sun melts the winter is used.
Brand names outside of Germany
Products of Unilever -Speiseeislinie are sold in many countries under different brand names, which according to the current logo called "Heart Fire" corporate identity is maintained. This is the name of the Unilever ice cream line, due to previous acquisitions of the brand names in addition to the two brands Langnese and Cremissimo in Germany, in other countries:
logo | Surname | Jurisdiction |
---|---|---|
Algida | Albania , Kosovo , Greece , Croatia , Italy , Serbia , Macedonia , Czech Republic , Poland , Romania , Russia , Slovakia , Turkey (as ALGİDA), Hungary , Bulgaria and Cyprus (in Northern Cyprus as ALGİDA) | |
Bresler | Chile , Bolivia | |
Eskimo | Croatia , Austria , Slovenia , Norway | |
Frigo | Spain | |
Frisko | Denmark | |
GB ice cream | Finland and Sweden | |
Glidat Strauss | Israel | |
Good humor | United States | |
HB | Ireland | |
Helados La Fuente | Colombia | |
Holanda | Mexico | |
Ingman | Finland | |
Inmarko | Russia | |
Kibon | Brazil | |
Kwality Wall's | India | |
Lusso | Switzerland | |
Miko | Egypt (ميكو), France | |
Ola | Belgium , the Netherlands and South Africa | |
Olá | Portugal | |
Pinguino | Ecuador | |
Selecta | Philippines | |
Streets | Australia and New Zealand | |
Tio Rico | Venezuela | |
Wall's | England , Scotland , Wales , China , India , Indonesia , Malaysia , Singapore , Pakistan , Laos , Thailand and Vietnam | |
Wall's HB | Northern Ireland | |
和 路 雪 | People's Republic of China |
In Russia, the Unilever company has bought the ice cream manufacturer Inmarko. However, the logo has not been adjusted, even if it bears a slight resemblance. The product range is similar, but supplemented by traditional Russian sales forms.
In Italy the brand name was Eldorado until the 1990s , after which it was switched to Algida.
Trivia
In three films by the director Edgar Wright , Shaun of the Dead , Hot Fuzz - Two deviating professionals and The World's End , one type of ice cream is mentioned each, which is why they are also known as the " Cornetto Trilogy ".
literature
- Michael Ossenkopp: Mr. Langnese really existed - 60 years ago production began in one of the largest ice cream factories in the world in Heppenheim in southern Hesse: The first vanilla ice cream left the production hall on April 28, 1960. in: Rhein Main Presse , Verlagsgruppe Rhein Main ( Allgemeine Zeitung Alzey ; Wiesbadener Kurier ); On the weekend; Saturday April 25, 2020; P. 2
Individual evidence
- ↑ Trademark register Langnese u. a. for ice cream
- ↑ Archived copy ( memento of the original from July 9, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Brochure ( Memento from September 10, 2010 in the Internet Archive ) (PDF; 2.9 MB) from Langnese-Iglo GmbH on the company's history (2010)
Web links
- Website of Langnese Ice Cream Germany
- Langnese Business website
- Sophia Seiderer: From Snow to Magnum , Die Welt , September 8, 2011