Langnese (ice cream brand)

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The brand logo (since 1998)

Langnese [ Lanne: zə ] is a brand of ice cream of the Unilever group.

history

In 1927, the businessman Karl Rolf Seyferth looked for a brand name for his existing “German-Chinese ice cream production company” in the Hamburger Fremdblatt newspaper, which also dealt with the filling and marketing of honey . At that time there was a biscuit factory in Hamburg founded in 1888 by the export merchant Viktor Emil Heinrich Langnese . In the same year Seyferth took over the company for 300 Reichsmarks and thus secured the brand name Langnese .

In 1935 Seyferth imported a Danish achievement to Hamburg: ice cream on a stick. A hot summer and a price of 10 pfennigs brought success. More than 1.5 million ice cream lollipops, as the vernacular called Langnese ice cream, were sold in the first season. On the company logo of that time, a boy made a long nose with a popsicle, matching the name. The National Socialists slowed down the young business. Karl Seyferth was refused the milk and cream necessary for the production of ice cream, and so in 1936 he sold his company to the Margarine -verkauf-Union . This had the "Langnese-Eiskrem GmbH" entered in the commercial register in Berlin, which subsequently produced ice cream for restaurants and pastry shops in addition to ice lollipops, until this was no longer possible after the start of the war.

Awning logo (1965–1998) This logo has been replaced by the heart logo used by Unilever worldwide.

After the Second World War, ice cream production was resumed in August 1948. However, sales success did not materialize until 1953, shortly before the parent company, which was now called Margarine-Union AG , wanted to close the company. In 1960 production was relocated to a new factory in Heppenheim . Langnese was merged with Iglo in 1962 to form Langnese-Iglo GmbH within the Unilever Group. In 1985 the main plant in Hamburg-Wandsbek was finally closed. In August 2005 Langnese-iglo GmbH became part of Unilever Deutschland GmbH and no longer functioned as an independent company.

Langnese ice cream was advertised in Germany from 1986 with the advertising song Like Ice in the Sunshine . Since 1994 is also the Langnese song composed for The Taste of Summer by Edward Reekers advertised that since the winter of 1996 with the modified text Sun melts the winter is used.

Brand names outside of Germany

Products of Unilever -Speiseeislinie are sold in many countries under different brand names, which according to the current logo called "Heart Fire" corporate identity is maintained. This is the name of the Unilever ice cream line, due to previous acquisitions of the brand names in addition to the two brands Langnese and Cremissimo in Germany, in other countries:

logo Surname Jurisdiction
Algida.svg Algida Albania , Kosovo , Greece , Croatia , Italy , Serbia , Macedonia , Czech Republic , Poland , Romania , Russia , Slovakia , Turkey (as ALGİDA), Hungary , Bulgaria and Cyprus (in Northern Cyprus as ALGİDA)
Bresler.svg Bresler Chile , Bolivia
Eskimo.svg Eskimo Croatia , Austria , Slovenia , Norway
Langnese Frigo Logo.svg Frigo Spain
Frisko.svg Frisko Denmark
Logo GB Glace.svg GB ice cream Finland and Sweden
Glidat Strauss Israel
Good humor United States
HB logo.svg HB Ireland
Helados La Fuente Colombia
Holanda.svg Holanda Mexico
Unilever Ingman Production logo.png Ingman Finland
Inmarko Russia
Kibon.svg Kibon Brazil
Kwality Walls logo.svg Kwality Wall's India
Lusso.svg Lusso Switzerland
Miko.svg Miko Egypt (ميكو), France
Ola logo.svg Ola Belgium , the Netherlands and South Africa
Olá logo.svg Olá Portugal
Pinguino Ecuador
Heartbrand, no text.svg Selecta Philippines
Street.svg Streets Australia and New Zealand
Tio Rico Venezuela
Heartbrand, no text.svg Wall's England , Scotland , Wales , China , India , Indonesia , Malaysia , Singapore , Pakistan , Laos , Thailand and Vietnam
Wall's HB Northern Ireland
和 路 雪 logo.svg 和 路 雪 People's Republic of China

In Russia, the Unilever company has bought the ice cream manufacturer Inmarko. However, the logo has not been adjusted, even if it bears a slight resemblance. The product range is similar, but supplemented by traditional Russian sales forms.

In Italy the brand name was Eldorado until the 1990s , after which it was switched to Algida.

Trivia

In three films by the director Edgar Wright , Shaun of the Dead , Hot Fuzz - Two deviating professionals and The World's End , one type of ice cream is mentioned each, which is why they are also known as the " Cornetto Trilogy ".

literature

Individual evidence

  1. Trademark register Langnese u. a. for ice cream
  2. Archived copy ( memento of the original from July 9, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.unilever.de
  3. Brochure ( Memento from September 10, 2010 in the Internet Archive ) (PDF; 2.9 MB) from Langnese-Iglo GmbH on the company's history (2010)

Web links

Commons : Ice cream from the Unilever Group  - collection of images, videos and audio files