Milk queen

from Wikipedia, the free encyclopedia
The Polish Milk Queen ( Królowa Mleka ) with the Polish Minister of Agriculture Stanisław Kalemba in November 2013 at the Mleko-Expo

As a dairy queen in German-speaking representatives are various institutions of dairy farming referred. Such representatives of the milk producing or processing industry are also regularly elected in other countries. Sometimes they are also referred to as “milk princess” or “cheese queen”. In marketing theory the function is defined as the product queen ; In this case, it is used to market regional or national dairy products .

Choice and function

The advertising figure of the milk queen is usually initiated, financed and organized by a regional dairy institution. The respective “office holders” are elected for one or two years. The voting process is regulated differently depending on the supporting organization. As a rule, after a public call for applications, the future milk queen is chosen by a jury determined by the organizer. Sometimes the queen receives an assistant in the form of a deputy queen or princess (e.g. in Bavaria and Saxony) at her side. Candidates are expected to have a charming and confident demeanor as well as a basic knowledge of and interest in the dairy industry. The part-time milk queen is usually not paid any remuneration; Travel expenses, clothing and an allowance will be paid by the carrier. Some organizers also offer competition prizes.

The milk queen acts as an ambassador and sympathizer for milk and cheese products in general; in concrete terms, however, it mostly represents regional institutions, manufacturers and products. The milk queen appears at specialist events ( business-to-business : trade fairs, congresses, training courses) and public events ( business-to-consumer : consumer fairs and exhibitions, folk festivals, tastings ). She participates in press conferences, is available for interviews and home stories , and takes part in official industry receptions. Sometimes it is also used abroad. Depending on the carrier, it can also be booked for industry advertising events (such as trade promotions).

Milk queens are also often used at events or campaigns (especially in schools) for healthy eating.

History and Trivia

The Bavarian milk queen was elected for the first time in 1985 . The office of the Hessian milk queen was brought into being in 2000. The Rhineland-Palatinate milk queen has only existed since 2010 . The youngest milk queen in German-speaking countries is from Lower Austria ; their election was first held in 2012.

In March 2013 it became known that the former Bavarian milk queen , Julia Wegmann, was running for the CSU Upper Palatinate in the 2013 state election (3rd place on the list). On June 1, 2013, the Brandenburg milk queen , Saskia Storm, presented each of the 620 members of the Bundestag with a glass of milk as part of a campaign by the German Farmers' Association on the occasion of the “Milk Day” .

Milk queens in German-speaking countries

  • Bavarian Milk Queen ( State Association of the Bavarian Dairy Industry eV)
  • Brandenburger Milchkönigin (Agricultural Fair BraLa; MAFZ Märkisches Exhibition and Leisure Center Paaren)
  • Dreisamtäler Milchkönigin (Stegen municipal administration)
  • Hessian milk queen (Landesvereinigung Milch Hessen eV)
  • Lower Austrian Milk Queen (Chamber of Agriculture Lower Austria)
  • Upper Austrian Milk Queen (Chamber of Agriculture Upper Austria)
  • Saxon Milk Queen (Sächsischer Landesbauernverband eV)
  • Rhineland-Palatinate Milk Queen (Dairy Working Group Rhineland-Palatinate eV)
  • Thuringian Milk Queen (Thuringian Milk Association)

The DMK-Milchkönigin (formerly Nordmilch-Milchkönigin ) has a special position , representing the largest milk processor in Germany, the Deutsche Milchkontor , regardless of the country or association .

International "dairy sovereignty"

Katie Miron, Princess Kay of the Milky Way after her election at the Minnesota State Fair in 2010

Norma Garrett from Harvard was named the first Harvard Milk Day Queen in 1945 . The American Dairy Association began its national Dairy Princess program in 1955; it was discontinued in 1971. Ruth Marie Peterson was chosen as the first princess. In the mid-1950s, a National Dairy Queen was initiated in England and Wales . This queen was selected from 15 regional princesses, and up to 6000 applications were received for their annual election. The "coronation" took place at the British Dairy Industry Summer Ball in London (at Grosvenor House or the Guildhall ) and was performed by public figures (such as John Russell, 13th Duke of Bedford ). In Argentina , a La Reina de la Leche (Queen of Milk) is elected at various events ; here, however, the appearance of the candidates is in the foreground. In Poland, the election of a Królowa Mleka was initiated for the first time in 2013 .

In the United States, the choice of regional dairy princesses has been popular for decades. There are dozens of county princesses who compete for the crown as state princesses, for example in the elections for Indiana Dairy Princess , Maryland Dairy Princess , New York Dairy Princess , North Dakota Dairy Princess , Pennsylvania State Dairy Princess or Virginia Dairy Princess . The winner of the Minnesota Dairy Princess Program , selected annually from around 100 County Princesses of the State of Minnesota , has been named Princess Kay of the Milky Way since 1954 . Since 1965, the bust of the princess has been reproduced from a block of butter weighing around 40 kilograms. In Canada , the Canadian Dairy Princess was selected from among the princesses of the provinces of Ontario , Québec , New Brunswick and Alberta in the 1960s .

In Switzerland a milk princess is elected for a term of three years . The election takes place on the occasion of the Zurich Junior Expo in Fehraltorf and is supported by the SMP (Swiss milk producers) . In German-speaking countries there are also "cheese queens". An Allgäu cheese queen has been elected since 2002 . There is also a Gailtal cheese queen . A German cheese queen chosen in 1995 by the meanwhile liquidated Central Marketing Society of the German Agricultural Industry no longer exists.

See also

Individual evidence

  1. ↑ Swantje Wallbraun, Germany, a vegetable monarchy from November 29, 2007 at Welt Online
  2. ↑ Peter Riecke, elementary school students from Dachwig have a healthy breakfast with milk queen from April 17, 2013 at the Thüringer Allgemeine (website)
  3. ↑ Milk Queen advertises on World School Milk Day in the weekly agricultural paper
  4. ↑ CSU relies on Tobias Reiss from June 6, 2013 at OberpfalzNet.de , accessed on June 25, 2013
  5. ↑ Press release "Milk Greetings" to members of the Bundestag from June 6, 2013 on the website of the German Farmers' Association (accessed on June 25, 2013)
  6. ↑ Website ( Memento of the original from July 10, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. of the Brandenburg Ministry of Agriculture @1@ 2Template: Webachiv / IABot / www.saskia-storm.brandenburghalle.com
  7. ^ Badische Zeitung: Stegen: The first milk queen in the country comes from Buchenbach - badische-zeitung.de . ( badische-zeitung.de [accessed on November 20, 2016]).
  8. ↑ Peter W Sattler, Erbach im Odenwald: Wesen, Werden, Wandel , from the series: The archive images series , ISBN 978-3-95400-010-4 , Sutton, Erfurt 2012, p. 123
  9. ↑ Website  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. the Chamber of Agriculture of Lower Austria@1@ 2Template: Toter Link / www.lk-noe.at  
  10. ↑ New “milk queen” for Upper Austria | Chamber of Agriculture - News. In: ooe.lko.at. Retrieved November 20, 2016 .
  11. ^ Neue Landwirtschaft , Deutscher Landwirtschaftsverlag, Volume 18, Berlin-Pankow 2007, p. 35
  12. ^ Website of the Dairy Working Group Rhineland-Palatinate eV
  13. ↑ Website ( Memento of the original from July 17, 2013 in the web archive archive.today ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. of the Thuringian Milk Association @1@ 2Template: Webachiv / IABot / www.milch-thueringen.de
  14. ↑ Website ( Memento of the original from March 5, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. of DMK Deutsches Milchkontor GmbH @1@ 2Template: Webachiv / IABot / www.dmk.de
  15. ^ The History of Milk Days , website of the Harvard Milk Days Office , Harvard (IL), in English, accessed June 25, 2013
  16. ↑ Glada Koerselman, Nation's first Dairy Princess will be honored in Sioux City Journal.com on August 20, 2003 (in English, accessed June 13, 2014)
  17. ↑ Heidi Walters, Moooovers and Shakers. Drink your milk - decades of dairy princesses can't be wrong in The North Coast Journal (Online), August 15, 2013 (accessed June 13, 2014)
  18. ^ Dairy Engineering Journal , Volume 76, Grampian Press, Volume 1959, p. 129
  19. ↑ site for Królowa MLEKA , in Polish, accessed on June 25, 2013
  20. ↑ Report ( Memento of the original from November 18, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. from the American Dairy Association website , accessed June 25, 2013 @1@ 2Template: Webachiv / IABot / www.winnersdrinkmilk.com
  21. ↑ Wiles named Maryland Dairy Princess ( Memento of the original from March 19, 2013 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.holsteinworld.com archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. from Holsteinworld.com , accessed June 25, 2013
  22. ^ New York Dairy Princess is crowned in Salina on February 18, 2009 at Syracuse.com ( The Post - Standard ), in English, accessed June 25, 2013
  23. ↑ Bohnenkamp Named ND Dairy Princess of July 24, 2008 at wdexpo.org , in English, accessed on June 25, 2013
  24. ↑ Kapanick Crowned 2008 Pa. State Dairy Princess from September 2008 at wdexpo.org , in English, accessed June 25, 2013
  25. ↑ Carla Baranauckas, Minnesota State Fair Journal; A Dairy Queen, Oops, Princess, in All Her Buttery Glory in The New York Times, August 27, 2005, in English, accessed June 25, 2013
  26. ^ Ontario Princess in The Ottawa Citizen, August 31, 1962, p. 3, in English, accessed February 20, 2014
  27. ↑ Milchprinzessin 2012: double victory for Jasmine Baumann! of March 14, 2012 in the journal Schweizer Bauer (accessed on July 19, 2013)
  28. ↑ Mona Weber, Die Königin from June 7, 2010 at taz.de , accessed on June 25, 2013
  29. ↑ Gisela Sgier, The new cheese queen comes from Deuchelried on April 18, 2013 at Schwäbische.de
  30. ↑ The Cheese Queen 2012 at alles-kaese.at , accessed on June 25, 2013
  31. ↑ The cheese queen prefers to eat Tilsiter from October 26, 1995 in the Berliner Zeitung , accessed on June 25, 2013

Web links

Commons : Milk Queen  - collection of images, videos and audio files