Neil H. McElroy
Neil Hosler McElroy (born October 30, 1904 in Berea , Cuyahoga County , Ohio , † November 30, 1972 in Cincinnati , Ohio) was an American businessman and politician .
The trained business economist had worked in marketing at Procter & Gamble since 1925 . His famous memo from 1931 led to the development of the concept of brand management ( branding ), whose main objective is to differentiate one's product from competitors' products and to differentiate their own company from the competition. In 1948 he became president of the company.
President Dwight D. Eisenhower surprisingly appointed McElroy, who was previously not politically active, on October 9, 1957, during the Sputnik shock , as the sixth US Secretary of Defense in his cabinet . McElroy believed that the relative freedom enjoyed by research and development at Proctor & Gamble was critical to the company's success. During his tenure, the Advanced Research Projects Agency (ARPA) was founded, the best-known and most successful project of which can be seen as the ARPANET , from which today's Internet emerged .
On December 1, 1959, McElroy resigned and became chairman of the board of directors at Procter & Gamble. He died in Cincinnati in 1972.
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- ^ The Cleanup Man. In: TIME. October 5, 1953, accessed May 15, 2020 .
- ↑ James Gillies, Robert Calliau: The Birth of the Internet. (No longer available online.) Baden-Württemberg State Media Center, 2002, archived from the original on March 4, 2016 ; Retrieved August 9, 2014 .
- ^ ARPA-DARPA: The History of the Name. (No longer available online.) DARPA, April 14, 2006, archived from the original on April 7, 2007 ; accessed on May 15, 2020 (English).
- ^ Richard J. Barber Associates: The Advanced Research Projects Agency, 1958-1974. II-7. In: Defense Technical Information Center. December 1975, p. 55 , accessed on May 15, 2020 (English).
Web links
- Biography of Defense (English)
- Neil H. McElroy in the Miller Center of Public Affairs of the University of Virginia (English)
- Neil H. McElroy in the database of Find a Grave (English)
| personal data | |
|---|---|
| SURNAME | McElroy, Neil H. |
| ALTERNATIVE NAMES | McElroy, Neil Hosler |
| BRIEF DESCRIPTION | American businessman and politician |
| DATE OF BIRTH | October 30, 1904 |
| PLACE OF BIRTH | Berea , Ohio |
| DATE OF DEATH | November 30, 1972 |
| Place of death | Cincinnati , Ohio |