Radio Day
The Radio Day is a trade fair in the field of broadcasting and in 1995 Cologne organized. With over 3,000 trade visitors (2009), Radio Day is the most important industry event for decision-makers from radio, media , marketing and creation in Germany. The focus of the Radio Day is not only on marketing, but also on exchanging information between broadcasters about new developments in the radio and audio sector and about trends in politics and business. All well-known public broadcasters and private broadcasters take part in Radio Day. The 16th Radio Day took place on October 7, 2010 in Cologne.
history
1995-1999
On the initiative of Lutz Kuckuck and Achim Rohnke , the radio marketing companies RMS and AS&S founded Radio Day in Cologne in 1995. The aim is to establish a German meeting point for the radio industry. The first Radio Day takes place on May 23, 1995 in Cologne. Right from the start, the organizers have focused on interesting lectures and high-profile keynote speakers from media, politics, science, business and creation. The new Internet platform determined the topics on Radio Day in the first few years. The keynote speakers' presentations reflect the main topic of the year:
| year | Speaker | theme |
|---|---|---|
| 1995 | Bodo Meusemann | "DAB - Digital Audio Broadcasting - New Dimensions for Radio" |
| 1996 | Wilfried Sorge and Jens-Uwe Steffens | "Online - The Medium of the Future" |
| 1997 | Steve Rivkin | "Advertising with radio: The True Power of Radio" |
| 1998 | Norbert Walter | "The euro: opportunities and challenges for marketing and advertising" |
| 1999 | Stefan Gross | "The Art of Communication" |
2000-2004
Radio and society are the topic of Radio Day, also shaped by the attacks of September 11, 2001.
| year | Speaker | theme |
|---|---|---|
| 2001 | Friedrich Nowottny | "Communication in the Multi-Media Age"
"How does color sound" |
| 2002 | Hermann Rauhe | "Management by Music" |
| 2003 | Holger Jung | "911 vs nine eleven - end of the fun society = end of fun advertising?" |
| 2004 | Reingard Springer | "Hit the Sky - How to increase the value of the brand" |
2005-2010
Brand development and brand management as well as further development of radio marketing are the main topics at the end of the first decade. The aim is to consider how radio, as a medium with high coverage, can maintain and expand its position in times of the Internet and social media.
| year | Speaker | theme |
|---|---|---|
| 2005 | Kurt Biedenkopf | "The future of Germany begins in our heads"
"Why I love radio: a broadcaster's commentary" |
| 2006 | Guillaume vd Stighelen | "Love is in the air"
"Become a brand!" |
| 2007 | John Philip Jones | "How radio can build business"
"Generation Tekki 3.0" |
| 2008 |
Hans Peter Gassner
Stefan Kolle and Patrick Bernstein ; Martin Scarabis / radio headquarters |
"Over the ear into everyday life - multiplier effects with radio advertising"
“Brands make radio - The BIONADE success case”; “Into the future by autopilot - the implicit advertising effect of radio. How the intuitive controls our actions " |
| 2009 |
Smudo and Amir Kassaei ;
Edward de Bono ; Peter Sloterdijk Migo Fecke radio headquarters |
"Creatives from two worlds"
"The Value of Creativity and Innovation in Media Communication" "Accessibility via the ear - key words on an audio anthropology" "Acoustic brand management" "The basics of web radio advertising." |
| 2010 |
Bolko from Oetinger
Richard Reed Radio Headquarters Tom Hauser |
"How does the new get into the world?"
"Green Marketing - Success Factor or Marketing Bubble" "Radio to go - what do the new mobile paths bring" "Golden Radiospots" |
target group
The Radio Day serves as a platform for the entire industry and particularly addresses decision-makers. The aim is a lively exchange between the 250 private and public broadcasters and radio programs (MA 2010) in Germany, the program managers, the marketers and the customers of radio advertising. The events focus on current trends and developments in the technical as well as in the marketing area.
Radio Day is divided into the Radio Day Congress, Radio Day Lounge and Radio Day Party events.
Radio Day Congress
The core of the congress event are keynotes by well-known speakers. Keynote speakers from business, advertising, politics and culture such as the philosopher [Peter Sloterdijk] (2009) provide food for thought for the further development of the radio medium in the social environment. The congress will be rounded off by further panels with lectures, discussions and workshops. The focus is on the three subject areas Radio & Audio, Advertising & Marketing and Markets & Brands.
Radio Day Lounge
The congress is the theoretical backbone of Radio Day. The practical relevance for the participants is established in the Radio Day Lounge. Here, over 100 marketers present their national radio advertising offers to over 3,000 trade visitors and present the latest radio and audio formats. The technical components are contributed by radio production studios and studio technology providers.
Radio Day Party
Well-known rock and pop artists have performed at Radio Day from the start.
| year | Artist |
|---|---|
| 2011 | Frida Gold |
| 2010 | Gunslinger |
| 2009 | Culcha Candela |
| 2008 | Mousse T. |
| 2007 | Jan Delay |
| 2006 | Boss Hoss |
| 2005 | Reamonn |
| 2004 | Dick Brave |
| 2003 | Right Said Fred |
| 2002 | Natural Born Hippies |
| 2001 | Nena |
| 2000 | Manfred Mann's Earth Band |
| 1999 | Gianna Nannini |
| 1998 | Guildo Horn |
| 1997 | The Temptations |
| 1996 | Kid Creole & the Coconuts |
| 1995 | Weather Girls |
Web links
- Radio day website
- Strong Radio Day Congress expected , radioszene.de, December 11, 2009
- Information on Radio day 2011 , radioday.de