Trigema
| Trigema Inh. W. Grupp eK
|
|
|---|---|
 |
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| legal form | Registered merchant |
| founding | 1919 |
| Seat | Burladingen ( Germany ) |
| management | Wolfgang Grupp |
| Number of employees | 1200 (2018) |
| sales | 101.60 million euros (2018) |
| Branch | Textiles, gas stations |
| Website | www.trigema.de |
| As of December 31, 2016 | |
Trigema ( " Tri kotwarenfabrik Ge brothers Ma yer") is a German mixed company, in textile production (sports and leisure clothing) and gas station sales operates. The company's headquarters are in Burladingen in the Zollernalb district in Baden-Württemberg . The family business is run in the legal form of a sole proprietorship . The company's name is TRIGEMA Inh. W. Grupp e. K. The sole owner and managing director is Wolfgang Grupp .
Companies
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In 2008 Trigema had 1083 employees (1015 workers, 68 salaried employees). In 2018 there were 1200. The Trigema locations include the main Burladingen plant, the Altshausen and Rangendingen branch plants , various petrol stations in the vicinity of Burladingen and 46 sales outlets (so-called "Trigema test shops"). In 2008, sales in the petrol stations division amounted to 8.5 million euros, which made up 16.5 percent of total sales. The Trigema stores, in which the company sells two thirds of its production, had a turnover of 29.7 million euros in 2008, which was 57.5 percent of total sales. The textile production accounted for 13.4 million euros - 26 percent of total sales. The total wages in 2008 amounted to 21 million euros according to the balance sheet. That is an average of 1,458 euros per month per employee. According to the company, the textile production division is a four-tier textile company in which fabric production, finishing, printing / embroidery and cutting / manufacturing are integrated within the company.
The company was a founding member of the Partnership for Sustainable Textiles , but left with more than 30 other companies in early 2017.
Company history
In November 1919 the brothers Josef and Eugen Mayer bought a disused Burladingen factory. After a short period of construction, the brothers separated again in 1922. The existing operation was split up.
Josef Mayer continued to run the Mechanical Trikotwarenfabrik Gebr. Mayer KG company as sole owner . Within two decades he expanded the tricot factory into a large company with 800 employees.
In 1939 Josef Mayer's son-in-law, the lawyer Franz Grupp , joined the company and soon assumed important management functions. From 1933 the company participated in the " Adolf Hitler donation of the German economy ". After the NSDAP's ban on membership was lifted in 1937, the then manager Josef Mayer joined the party (membership number: 4809386). DC Switched the company was starting from 1940. A big step for expansion in the former company history was the " Aryanization " of the company of the Jewish family Levy, the Mechanical jersey weaving Hermann Levy . In 1939 the property of the mechanical jersey weaving mill Hermann Levy was acquired as part of a forced sale due to Aryanization and served as a building plot for a factory extension. As a company that conformed to the National Socialist system and was not allowed to employ Jews , the company received orders from the NSDAP and the Wehrmacht . Workers who dropped out because they were drafted into military service were replaced by prisoners of war who had to do forced labor .
After the end of the Second World War, the production of underwear was resumed on a small scale. Business only stabilized after the currency reform in 1948 . With 960 workers in 1952, 20 percent of all employees in the Hohenzollern textile industry worked at the mechanical tricot goods factories Gebr. Mayer KG. The company produced around four percent of West German jersey goods.
In 1949 new administration buildings and further production rooms were built, as well as a new boiler house in 1951 . 1950 was a proprietary company health insurance fund established and operating medical office furnishings. The second son-in-law of the senior boss Josef Mayer, Engelbert Graf, who joined the company in 1948, was in charge of the company's social affairs. In 1956 the senior boss and company founder Josef Mayer died. The company's son-in-law Franz Grupp took over the management of the company.
Because no more seamstresses could be found in Burladingen, the company founded branches in Altshausen and Krauchenwies in 1959 . In the 1960s, the company had ten branches. The main plant in Burladingen has been constantly expanded and modernized.
Since the underwear market stagnated in the 1960s, the “Mechanical Trikotwarenfabriken Gebr. Mayer KG” expanded their range to include high-quality women's outerwear made from synthetics and jersey fabrics. In 1967 Trigema signed Wilhelm Bungert for the first Trigema tennis collection. This branch of the range was established under the brand names "TRIGEMA-Original-Bungert-Dress" and "TRIGEMA-Weekend-Leisure Wear".
In 1969 Wolfgang Grupp succeeded his father Franz Grupp as managing director. The Flower Power movement at that time made the shirt next to the jeans a symbol of youthful fashion. Wolfgang Grupp established the T-shirt and tennis clothing division under the brand name Trigema. In the further course, Grupp transformed the traditional tricot factory into a production facility for fashionable casual wear.
When Wolfgang Grupp took over the management of the company after studying business administration, the company was still highly diversified and with a turnover of 8.7 million euros (converted), it had 5.1 million euros in bank debt. With the example of the successful grandfather in mind, he returned to the roots and reduced diversification. By 1975 he had increased sales to 28.1 million euros and paid off all debts. Trigema has been promoting Germany's largest t-shirt, sweatshirt and tennis clothing manufacturer since 1975.
In March 2020, due to the COVID-19 pandemic , Trigema partially switched its production to reusable makeshift face-to-face face masks . According to the company, these are not suitable for intensive care areas because they do not meet protection classes FFP2 or FFP3, but can be used by nursing staff, companies and authorities, for example.
sale
The company currently operates 45 branches nationwide and sells half of its goods itself. 15 percent is accounted for by its own online shop, 35 percent by sales in its own branches, retailers or directly to companies that need employee clothing. The rest goes to bulk buyers.
public relation
Trigema gained notoriety through the appearance of the owner Wolfgang Grupp in various television programs and in commercials that ran for several years before the daily news and contained an apparently speaking chimpanzee whose mouth movements are caused by chewing nuts. Animal welfare organizations such as Pro Wildlife and PETA repeatedly asked Trigema to stop the "degrading" advertising with the chimpanzee. The monkey in the commercial was then computer animated in order to meet animal welfare concerns.
Grupp is publicly committed to Germany as a production location and is promoting the purchase of all raw materials for Trigema clothing products from EU countries, that all production takes place in Germany, that Trigema has not had any short-time work or layoffs for more than 30 years , and children employees are guaranteed a job or apprenticeship at Trigema after they graduate from school.
literature
- Peer Heinelt: T-shirts for the NSDAP. Trigema. For the development of a medium-sized textile company in the "Third Reich". In: concrete , July 2006
Television documentaries
- The King of Burladingen. Wolfgang Grupp - a German entrepreneur. Documentary, 45 min., Script and direction: Susanne Müller and Andreas Coerper, production: SWR TV , first broadcast: March 26, 2008.
- News from the king from Burladingen. Four-part documentary series, script and direction: Susanne Müller and Andreas Coerper, production: SWR TV, first broadcast: September 15 to October 6, 2010.
- Trigema - 100% Made in Germany: The success story of the textile company. In: Galileo , Episode 31, ProSieben, first broadcast: February 3, 2020, 10:24 minutes.
Web links
Individual evidence
- ↑ https://www.trigema.de/unternehmen/geschichte/
- ↑ Lena Müssigmann: Retirement would be boring for him - Wolfgang Grupp will be 75 years old . In: Voice.de , March 28, 2017, accessed on March 31, 2017.
- ↑ Schwarzwälder Bote, Oberndorf Germany: Burladingen: Trigema boss: The company stays in the family - Schwarzwälder Bote. Retrieved November 13, 2019 .
- ↑ a b c balance sheet 2008, e-bundesanzeiger.de
- ↑ www.trigema.de , self-presentation
- ↑ List of members of the Partnership for Sustainable Textiles ( Memento of the original from October 6, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Caspar Dohmen: Textile alliance wobbles. In: Süddeutsche Zeitung , July 23, 2017, accessed on January 27, 2018.
- ↑ Brochure: Trigema 1919 - Today. Edition 2002.
- ↑ Trigema now makes face masks. In: www.faz.net. March 20, 2020, accessed March 20, 2020 .
- ↑ TRIGEMA manufactures reusable makeshift mouth and nose masks in the Corona crisis. In: Trigema. Retrieved April 15, 2020 .
- ^ Spiegel Online: 100 Years of Trigema .
- ↑ Why is the Trigema monkey not wearing a Trigema shirt? , noz.de , September 24, 2016, accessed on July 22, 2018
- ^ Pro Wildlife: Press release: Monkeys. June 11, 2008 ( Memento from May 10, 2016 in the web archive archive.today )
- ↑ Market check checks Trigema “Affenstark” - because “Made in Germany”? , August 29, 2017, accessed July 22, 2018
- ↑ Trigema wants to advertise with chimpanzees again , horizont.net, October 24, 2016, accessed on July 22, 2018
Coordinates: 48 ° 17 '21.2 " N , 9 ° 6' 20.8" E