Algemene Vereniging Radio Omroep

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Model of the former AVRO Studios Hilversum

The Algemene Vereniging Radio Omroep (AVRO; German General Broadcasting Association ) was a Dutch public broadcasting company and one of the member associations of the Nederlandse Publieke Omroep (NPO). Founded in 1923, it was the oldest radio broadcaster in the Netherlands . The original political and ideological orientation of the AVRO was liberal . It was merged with TROS in 2014 to form AVROTROS .

History and status

Hilversumsche Draadlooze Omroep was founded on July 8, 1923, but soon afterwards it changed its name to Algemeene Nederlandsche Radio Omroep . The ANRO merged on December 28, 1927 with the Nederlandsche Omroep Vereeniging to form the Algemeene Vereeniging Radio Omroep (AVRO) . The director at that time was Willem Vogt .

Due to the then prevailing Verzuiling ("Pillars"), d. H. Due to the distinctive division of Dutch society into denominational and ideological groups, religious Protestants and Catholics as well as the socialist labor movement founded their own stations in the 1920s. For AVRO, which is actually “generally” oriented, the liberal audience remained predominantly. After the broadcasting time resolution (Zendtijdbesluit) of May 15, 1930, AVRO shared the program slots on the Hilversum broadcaster on an equal footing with the socialist Vereeniging van Arbeiders Radio Amateurs (VARA), while a smaller part of the broadcasting time was given to the liberal Protestant VPRO .

In addition to the VARA, the Evangelical Reformed NCRV , the Catholic KRO and the VPRO, AVRO was one of the five member associations of the Nederlandse Radio Unie (NRU) from 1947 . When the Netherlands introduced television on October 2, 1951 , AVRO - within the Nederlandse Televisie Stichting (NTS) - was one of the first four television providers. In 1969, the NRU and NTS formed the Nederlandse Omroep Stichting (NOS), to which AVRO has belonged ever since. In contrast to the German ARD , the public broadcasting in the Netherlands was traditionally not structured according to regions, but according to denominations or world views, which was related to the above-mentioned Verzuiling . AVRO represented the liberal “pillar” or those listeners and viewers who identified neither with one of the religious groups nor with social democracy.

Individuals could become members of their preferred broadcaster. The number of members influenced how strongly the respective association is represented within the NPO. In 2009 the AVRO had 403,552 members. Until it was dissolved, it was one of the major member associations with "A status". The stations did not operate their own transmitters, but were given program slots on the joint radio and television channels of the NOS.


TopPop presenters: Penney de Jager & Ad Visser

AVRO was responsible for the Dutch contributions to the Junior Eurovision Song Contest . In 2007 she organized the JESC in Rotterdam and in 2012 in Amsterdam .

AVRO sponsored a world class chess tournament that was held in 1938 and named after her as the AVRO tournament .

AVRO produced u. a. a political magazine "EenVandaag", which illuminates Dutch and European topics with short reports, which are then discussed by two politicians and a moderator.

Since February 19, 1946, AVRO has been producing the very successful morning radio show Arbeidsvitaminen (working vitamins ), today on NPO Radio 5 . For decades it was the most listened to radio show on NPO 3FM in the Netherlands.

The pop music program "TOPPOP" became known beyond the borders of the Netherlands. The show was on television from September 22, 1970 to June 27, 1988 on Nederland 2 and as "Toppop radio" on Hilversum 3 . Avro's TopPop set the tone as a weekly chart show in the 1970s and early 1980s. Ad Visser presented (until 1985) the greatest hits of the Dutch charts and stars from all over the world. Since September 2012 there is a new edition under the name "Toppop3" on Nederland 3 .


The binding effect of the denominational and political-ideological groups diminished from the 1960s, the Verzuiling gradually dissolved. New broadcasting associations emerged, including the Televisie & Radio Omroep Stichting (TROS), founded in 1964 , which was also a member of the NPO. This relied on a pure entertainment program with a mixture of comedies and US series. AVRO and TROS merged on January 1, 2014 to form AVROTROS . After a transition phase until September 6, 2014, AVRO was finally dissolved.

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