MTV Adria
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| TV channel | |
| Program type | Special program (music) |
| reception | Cable , satellite , IPTV |
| Image resolution | ( Entry missing ) |
| business | September 1, 2005 to January 1, 2018 |
| owner | Viacom |
| executive Director | Daryl Fidelak |
| List of TV channels | |
| Website | |
MTV Adria was the name for the regional version of MTV for the countries of the former Yugoslavia, which last consisted of 2 localized offshoots: one for Slovenia and Croatia and one for Serbia , Bosnia and Herzegovina , Montenegro and Macedonia , which apart from regional advertising and some Few regional music clips and programs were completely identical.
history
The program from Ljubljana went on air on September 1, 2005, replacing MTV Europe , MTV's pan-European feed , in the relevant countries . Initially it was only broadcast in Slovenia , Croatia and Bosnia and Herzegovina , but the station was also designed for all successor states of Yugoslavia , including Kosovo , Serbia , Montenegro and Macedonia .
At the beginning, 20 percent of the program was reserved for productions from the target group countries. Urban young adults were the main target group, leaving out the turbo folk popular in the region .
MTV Adria made a loss of 1 million euros in 2006. The losses could not be reduced in the period that followed. For this reason it was decided for the first time to move the headquarters from Ljubljana to Belgrade . The move to Belgrade did not take place until years later, with local offices in Ljubljana and Zagreb still operating. In the summer of 2009, MTV Adria was "relaunched". Since then, the addition of Adria has been almost completely dispensed with and the program was called On-Air only MTV. The addition Adria was also removed from some programs, e.g. B. removed the Adria Top 20, which was only called Top 20 from there.
On September 16, 2009 three new regional websites MTV Hrvatska, MTV Slovenija and MTV Srbija for Croatia, Slovenia and Serbia were launched. Nevertheless, the television program remained identical for the entire region until summer 2011. From August 2011, different content was introduced on the three localized feeds for the first time.
In March 2015 the Slovenian homepage and the Slovenian feed were discontinued. Since then, a joint feed broadcast for Slovenia and Croatia, which offered commercials from both countries and subtitles in both local languages. The MTV Slovenija website has since been redirected to the MTV Srbija website. In Bosnia, Macedonia and Montenegro, the Serbian version was broadcast from the start.
On July 3, 2017, MTV Adria removed all reality formats from its program, so that from then on almost only music formats were broadcast. On June 30, 2017, the homepages of the regional feeds were switched off with a reference to the now concentration on social media channels and have been forwarded to the respective Facebook pages since then.
At midnight on January 1, 2018, MTV Adria was discontinued. At that time slot is now in the countries concerned MTV Europe broadcast. Local advertising and subtitles will continue to be embedded in this, but content from the region will no longer be broadcast. All special programs were discontinued on September 18, 2017 and only one mainstream music loop was broadcast without a program name.
program
Since July 2017, MTV Adria's programming has consisted almost exclusively of music formats, the only exception being the ten-minute program City Break Zagreb , which featured attractions in the Croatian capital Zagreb . But even before the program reform, the music share was around 50–60% higher than that of the other international MTV offshoots. With the Alternative Nation , the Party Zone and the Chill Out Zone , MTV Adria still had music programs in its program that broadcast music outside of the mainstream and had long since been discontinued in the other country versions of MTV. Because of this, MTV Adria was also very popular outside the countries of the former Yugoslavia.
Another special feature was that the overlays at MTV Adria were completely switched from Slovenian and Serbo-Croatian to English in March 2015. Furthermore, the version intended for Slovenia and Croatia had Slovenian and Croatian subtitles, while the Serbian version came with Serbian subtitles. However, all subtitles were not automatically displayed over the image, but could be activated optionally and were made available by the respective provider.
criticism
MTV Adria was seen as a first step towards the commercialization of the transnational musical culture of the former Yugoslavia.
Individual evidence
- ↑ MTV-program RTV SLO, September 1, 2005 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ Kampschror, Beth: MTV to Launch Channel Serving Former Yugoslav Countries , Southeast European Times , January 5, 2005.
- ↑ MTV Adria ( Memento of the original from November 20, 2006 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ See: Catherine Baker, The Politics of Performance: Transnationalism and its Limits in Former Yugoslav Popular Music, 1999–2004 , Ethnopolitics 5 (3): 275–293, p. 289
- ↑ https://www.broadbandtvnews.com/2018/01/03/end-of-the-line-for-mtv-adria/
- ↑ https://www.parabola.cz/zpravicky/28835/kanal-mtv-adria-skoncil-na-trh-se-vraci-mtv-europe/
- ↑ See: Catherine Baker, The Politics of Performance: Transnationalism and its Limits in Former Yugoslav Popular Music, 1999–2004 , Ethnopolitics 5 (3): 275–293, page 278
Web links
- Official website (Slovenian / Bosnian / Croatian / Serbian / Macedonian)