Multi-channel network

from Wikipedia, the free encyclopedia

A multi-channel network ( MCN for short or network , literally translated as 'multi-channel network') is the name given to companies that support web video producers in “video production, marketing and promotion, monetization, digital rights management and audience development”. In return, they get a share of the channel's advertising revenue. To do this, the networks either conclude contracts with existing channels or produce their own channels.

Overview

Maker Studios, founded in the USA in 2009, is considered the first multi-channel network . Multi-channel networks support web video producers in several areas, the services offered vary. The classic product portfolio includes the marketing of the influencer and the development of new earning opportunities. This can range from the appearance of the YouTuber in a customer's advertising campaigns to the production of designated advertising videos by web video producers to product placements . Another point that is part of the standard repertoire of YouTube networks is digital rights management and the provision of access to music and image databases. Other services include cross-promotion and help with building an audience. In some cases, networks also secure contracts for their artists to write books, host events or produce music albums. For their support, the networks receive part of the income they generate.

Networks from the German-speaking area

Surname Establishment date Number of partners Views per month Subscribers Well-known channels
Allyance Network 2010 over 440 370 million k. A. PietSmiet
Divimove 2012 over 900 1.7 billion over 170 million Paluten , Sallys Welt, Gio, DieBuddiesZocken, Bullshit TV, Joyce Ilg
Mediakraft Networks 2011 over 1500 about 600 million k. A. Y-Titty , iBlali , Freshtorge , The Lochis
Studio71 2013 about 13220 5.8 billion k. A. Gronkh , Sarazar , LeFloid , Kelly MissesVlog , Dner , Oliver Pocher , Germany's Next Topmodel , Knallerfrauen
TubeOne Networks 2014 over 320 about 540 million over 50 million Simon Desue , DieAussenseiter , Joyce Ilg , Alberto , Dagi Bee , Julien Bam
WhiteCast 2012 over 80 about 100 million over 10 million iCrimax, Proownez, AltanaBananaTV
ContentView GmbH 2016 180 about 300 million over 50 million Simon Unge , MontanaBlack , ApeCrime , Taddl , Melina Sophie , Varion , Knossi , Alpha Music Empire , Lil Lano , KIZ , LGoony , Sun Diego , Edo Saiya , Constantin Film

As of March 26, 2016

Subnetworks

A sub-network is a virtual network under a multi-channel network that lacks a direct contract with YouTube and only has limited functionality. Many US networks simplify the operation of a subnetwork using special software. Subnetwork partners sign a contract with two companies at the same time and are then invited to the multi-channel network that operates the subnetwork.

Due to the many sub-networks that flood the market and their inflexibility towards YouTubers, YouTube has banned the operation of sub-networks since June 2016.

Alternative networks and agencies

With radio since 2016, there is a range of public media institutions that both contracts with Webvideoproduzenten closes and produces its own formats. Funk's partners include Coldmirror and Phil Laude .

While classic multi-channel networks are geared towards having and retaining as many partners as possible, several artist agencies have established themselves in Germany in recent years, which have made the marketing and support of a few web video producers their task.

criticism

The web video producer LeFloid criticized in an interview that the networks are now far too profit-oriented and that the benefits for the web video makers are far too little. Such statements can also be heard from other web video producers. In December 2014, the web video producer Simon Unge announced that he would no longer upload videos to his channels after disputes with Mediakraft. Instead, he started a new channel that was independent of Mediakraft. He later announced in an interview that he had not received the right support from Mediakraft. Among other things, expensive projects played a role. Furthermore, the network threatened him with personal bankruptcy if he tried to leave the network.

Individual evidence

  1. ↑ YouTube : Multi Channel Networks 101. Archived from the original on December 23, 2012 ; Retrieved August 4, 2015 .
  2. ^ Neil Davidson: Can a Multi-Channel Network Boost Your YouTube Marketing Success? Site Pro News, accessed August 4, 2015 .
  3. ↑ 301plus: Do I need a network? - 301+ eV In: youtube.com. May 3, 2017, accessed March 6, 2018 .
  4. ↑ Multi-Channel Networks: Basics ( Memento of March 28, 2013 in the Internet Archive ), accessed on June 14, 2015.
  5. ↑ Social Blade: Divimove on Social Blade. Retrieved July 6, 2017 .
  6. ↑ Social Blade: Divimove on Social Blade. Retrieved July 6, 2017 .
  7. ↑ FAQ. (No longer available online.) Mediakraft Networks , archived from the original on March 4, 2016 ; Retrieved July 6, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.mediakraft.de
  8. ↑ Social Blade: Studio71 on Social Blade. Retrieved July 6, 2017 .
  9. ↑ Social Blade: TubeOne Networks on Social Blade. Retrieved March 27, 2016 .
  10. ^ WhiteCast Network Network's YouTube Summary Profile (Social Blade Stats). Retrieved March 26, 2019 .
  11. ↑ Customer magazine of the Mercedes-Benz branches. Retrieved on March 26, 2019 (German).
  12. ↑ ContentView GmbH. Retrieved July 17, 2020 .
  13. ↑ ContentView GmbH - Statistics. Retrieved July 17, 2020 .
  14. ↑ Social Blade: Top 100 Networks. Retrieved September 1, 2015 .
  15. ↑ Policy on subnetworks. YouTube, accessed June 19, 2016 .
  16. ↑ "If I were a woman, I would be a beauty blogger" - Interview with LeFloid , VICE , accessed June 14, 2015.
  17. ↑ Video interview: YouTuber Simon Unge about his dispute with Mediakraft , accessed on June 14, 2015.