Proton (automobile manufacturer)

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Perusahaan Otomobil Nasional

logo
legal form Corporation
founding 1983
Seat Shah Alam , Malaysia
sales 6.49 billion ringgits (2008)
Branch Automobile manufacturer
Website www.proton.com

Proton is a Malaysian automobile brand that has existed since 1983 .

history

Proton is the abbreviation for Perusahaan Otomobil Nasional , translated "National Automobile Company" (Holding). This name is the result of the history of its origin. The group was founded in 1983 on the initiative of the then Prime Minister Mahathir bin Mohamad through the cooperation of Heavy Industries of Malaysia with the Japanese automobile and hi-fi electrical company Mitsubishi . To date, the state of Malaysia is the main shareholder of Proton. The main plant is located in Shah Alam , Selangor . Another plant is located in Tanjong Malim , Perak , where the factory and subcontractor sites take up 30% of Proton City's area.

The original trademark was a yellow star on a dark blue background. The outline showed the shape of a diamond. Production began in 1985. Initially, all parts of the cars were manufactured by Mitsubishi , and over time, Malaysian companies produced more and more components. The company now mainly produces Mitsubishi licensed buildings as well as the in-house development Proton Waja, Gen2, Persona, Saga, Savvy, Arena (Jumbuck), Satria Neo, Exora .

In 1996 Proton acquired the majority of the British automobile manufacturer Lotus , since 2003 Proton has owned 100% of this company. In December 2004 Proton took over the majority stake in the Italian motorcycle manufacturer MV Agusta . At that time, MV Agusta also included the Husqvarna and Cagiva brands in addition to the parent brand . At the beginning of 2006, however, this stake was given up again.

From 1995 to 2001 Proton cars were also offered in Germany . The models 300 ( Proton Satria , license model of the Mitsubishi Colt ) and 400 ( Proton Wira , license model of the Mitsubishi Lancer ) were sold. Due to the disappointing sales figures (approx. 2000 pieces per year), the brand withdrew from this market.

In 2002 Proton had a market share of around 60% in Malaysia. This decreased to 30% by 2005. A further reduction in the share is expected if the development of the AFTA means that the tariffs have to be reduced to a maximum of 5%. Due to the weak demand on the home market, the Malaysian state, as the main shareholder, is exploring the possibility of selling 50 percent of the company and handing production over to a foreign automobile manufacturer. Negotiations were also conducted with Volkswagen AG , but they ended unsuccessfully. Instead, a development contract was signed with Mitsubishi in December 2008.

In 2017, the Chinese automaker Geely took over 49.9% of Proton.

Models

Proton saga
Proton Putra
Proton Satria Neo
Proton X70

Former models

Current models

Timeline

Proton models timeline since 1985
Type 80s 90s 2000s 2010s 2020s
5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0 1 2 3 4th 5 6th 7th 8th 9 0
Small car Tiara [1] Savvy Iriz
Compact class Satria / Compact / 300 [2] Satria Neo
Lower middle class Saga / MPi / Knight / Aeroback / Saga Iswara [3] Saga / S16 Saga / FLX Saga / BT
Wira / Persona / 400 [4] Persona / Gen-2 Persona Persona / BH6
Prevé
Waja / Impian Inspira [7]
Gen-2 Suprima S
Middle class Perdana [5] Perdana [9]
Coupe Putra / Coupe M21 [6]
SUV X70 [10]
Pick up Arena / Jumbuck [7]
Van Juara [8] Exora
Ertiga
  • Citroën licensed production: [1] Citroën AX
  • Based on or licensed production from Mitsubishi: [2] Colt IV , [3] Lancer III , [4] Lancer V , [5] Galant VII , [6] Mirage IV, [7] Lancer, [8] Town Box Wide
  • Licensed production from Honda: [9] Accord VIII
  • Licensed production by Geely: [10] Geely Boyue

    • Web links

    Commons : Proton  - collection of images, videos and audio files

    Individual evidence

    1. ↑ Thomas Hundt: "Malaysia - National Motor Vehicle Industry Not Efficient"  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , Asia Kurier 1/2009 , August 27, 2009, on asienkurier.com. Retrieved September 6, 2009.@1@ 2Template: Dead Link / www.asienkurier.com  
    2. ↑ David Fickling: Geely Getting Proton Is Chance to Shift Into High Gear . In: Bloomberg Gadfly . May 24, 2017 ( bloomberg.com [accessed May 28, 2017]).