Rotmain Center
| Rotmain Center | ||
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| Basic data | ||
| Location: | Bayreuth | |
| Opening: | September 25, 1997 | |
| Sales area : | 15,000 m² | |
| Shops: | 80 | |
| Visitors: | 21,573 daily | |
| Operator: | ECE project management (Otto Group) | |
| Website: | www.rotmain-center.de | |
| Transport links | ||
| Railway station: | Bayreuth Central Station | |
| Stops: | several bus stops near the center | |
| Motorways : | Hohenzollernring ( B 22 ), Hindenburgstrasse ( B 85 ) | |
| Parking spaces : | 1,150 | |
| Bicycle parking spaces : | 130 | |
| Technical specifications | ||
| Construction time : | September 15, 1995-25. September 1997 | |
| Architects : | ECE, Hans-Jörg Horstmann | |
| Architectural style : | Contemporary postmodernism | |
The Rotmain Center is a shopping center in the city center of Bayreuth ( Upper Franconia ), which opened on September 25, 1997. It has a sales area of 15,000 m², on which there are 80 shops with a total of around 700 employees. Project developer and operator is the Otto Group is part of the Hamburg ECE Projektmanagement GmbH .
development
After relocating the Bayreuth slaughterhouse, the city of Bayreuth intended to upgrade the area on the edge of the city center by using it appropriately. For this purpose, the city's representatives reached a planning agreement in 1991 with a clothing store and the investment group ECE Projektmanagement GmbH.
Initial planning studies envisaged 20,000 m² of retail space and the demolition of the listed Rotmainhalle. After public protests and the recommendation of an expert, the concept was reduced to 15,000 m² of retail space and the Rotmainhalle was to be retained. With these specifications in mind, an urban planning ideas and implementation competition was announced in 1992, from which the design by the architects Horstmann and Coban emerged as the winner. The true-to-scale integration into the overall urban situation, the successful integration of the historic buildings and the upgrading and redefinition of the outdoor spaces , the market square and the adjacent green areas were particularly convincing .
The Rotmain Center was then planned by ECE Projektmanagement GmbH in cooperation with the Bayreuth architect Hans-Jörg Horstmann. The goal was based on the competition design the center using small-scale structures of urban planning to tie and architecturally the limiting Hohenzollernring addition to the organically grown city center and at the same time the spatial concept of a modern shopping center with the special requirements of the operator to cut, flexibility and infrastructure to implement. In the course of this realization, only seven of the originally planned 70 residential units as well as a smaller proportion of office space were implemented in favor of a sales area increased to 20,000 m².
In December 1994 ECE acquired the former slaughterhouse site for 20 million DM . Construction started in 1995, the opening of the individual construction phases took place between 1996 and 1997.
The center was named after the Rotmainhalle, whose name can be traced back to the neighboring Red Main .
architecture
According to the assessment by the Supreme Building Authority in the Bavarian State Ministry of the Interior , the new building gave the former slaughterhouse “an urban structure with clearly defined street areas. The building structure of the shopping center, which is dimensioned and shaped differently depending on its function, is based on the surrounding buildings and spatial situation and creates small-scale rooms and sequences of rooms typical of the city center. "
Today, on a plot of around 17,000 m², there is a modern building, which some critics have described as "bulky from the outside", in which functionality is in the foreground, but which overall fits in well with the cityscape. The connection to the city center and to the parking garage, which is separated by a street, is via pedestrian bridges . Visitors are guided through the building via passages and two rotundas as well as several escalators . The shops are on two levels. The individual tenant areas are flexible so that the respective requirements can be easily and largely addressed in the event of restructuring or tenant changes. The area between the shops can be used variably and quiet areas are embedded in certain zones. The newly built building complex also includes nine south-facing apartments as well as a building to the north of the shopping center with a multi-storey car park and multiplex cinema that takes on the curved shape of the opposite side of the street. For the exposed location at the intersection of Hohenzollernring / Hindenburgstrasse, the structure was designed as a dominant urban structure. In the style of contemporary postmodernism, the facades blend harmoniously into the surrounding area with large-format natural stone slabs , plaster structures and steel-glass facade elements . In addition, the renatured green area with a stream on the opposite side of the street will be spatially included and included.
The listed Rotmainhalle (D-4-62-000-443), a plastered steel frame building with facade painting in Hindenburgstraße 1, built in 1935 by City Planning Officer Hans Schmitz, and the adjoining building at Hindenburgstraße 3 (D-4-62-000-422) have been preserved and were included in the building complex.
Infrastructure
The Rotmain-Center and downtown Bayreuth are directly connected to each other by a pedestrian bridge that leads over the Hohenzollernring, which means that the shopping center is directly connected to the city center. The shopping center can be reached by car via the Hohenzollernring ( B 22 ) and Hindenburgstrasse ( B 85 ). The Rotmain-Center includes an underground car park and a multi-storey car park opposite with a total of 1,150 chargeable parking spaces, plus a municipal multi-storey car park, so that there is enough parking space around the center. There are also 130 bicycle parking spaces available. Six bus lines stop at the entrances to the shopping center, and the central bus station is just 250 meters away. The total catchment area includes around 731,900 inhabitants and extends from Bamberg to Weiden .
Effects
If you compare the number of shops and the pure sales area, the Rotmain-Center is significantly smaller than downtown Bayreuth with around 300 retailers on 74,000 m² (as of 2002). However, due to the high level of professionalism of the shopping center, it got into a serious crisis. Surveys indicate that the Rotmain Center had a major impact on the reorientation of pedestrian flows. After the opening, these shifted visibly in his direction, while they decreased significantly in the previously most heavily frequented inner city areas, an average of 25 to 35 percent. The settlement of the shopping center with an expansion of the retail space by around a quarter and the length of the main business location by 400 m is seen as the main cause in this context. However, other structural changes also play a role, such as the outsourcing of large retail businesses and discounters to the outskirts, plus the increasing use of more distant shopping destinations such as Nuremberg .
On the other hand, the parking garages of the Rotmain Center have made Bayreuth easier to reach by car. Thanks to extensive marketing measures, it also attracts a higher proportion of visitors to the surrounding area, which could also have a positive effect on downtown Bayreuth, especially since the two areas are connected by the pedestrian bridge. The city center visitors are mostly positive about the settlement of the shopping center. One in two people is of the opinion that the entire city center has been upgraded with the center; 36 percent consider it a useful addition despite certain problems. Only 13 percent think that given the damage to the inner city, they should have done without a shopping center.
Events
Various events by various initiators also take place regularly in the Rotmain Center. Here is an example of a current selection:
- On March 1, 2014 a called by the Philharmonic Choir Bayreuth to life found in Rotmain Center Flashmob held
- Annual media flea market of the Lions aid organization Bayreuth-Kulmbach eV for the benefit of the SOS Children's Village Immenreuth as well as other social and cultural projects in the region
- Red night in the Rotmaincenter
- Traveling exhibition of the German Bundestag from September 28 to October 2, 2015
- "Speed4" championship for primary schools on January 24, 2015
- In October 2018, a replica of the Da Vinci surgical robot from Sana Klinikum Hof was exhibited
literature
- Jost Hering, ECE Projektmanagement (Ed.): Architecture: a reflection of our time . Societätsverlag, 2000, ISBN 3-7973-0740-3 .
- Volker Dittmeier, Jörg Maier, Michael Stettberger: Structural change in retail: the Rotmain Center and its effects on downtown Bayreuth: a panel study . Natural Science Society Bayreuth, 1999, ISBN 3-9802268-5-9 .
Web links
Individual evidence
- ↑ a b c d e Supreme building authority in the Bavarian State Ministry of the Interior: Rotmain-Center Bayreuth. (PDF) (No longer available online.) In: Research report inner-city shopping centers p. 22. Archived from the original on February 3, 2016 ; accessed on February 2, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ a b 25 years ago. Slaughterhouse area for 20 million in: Nordbayerischer Kurier from December 23, 2019, p. 10.
- ↑ a b Architektur Rotmain-Center Website Nordbayrischer Kurier. Retrieved January 6, 2016.
- ↑ a b c d R. Monheim: Effects of an integrated shopping center on the city center - the example of the Rotmain Center in Bayreuth. In: Bavarian State Ministry for State Development and Environmental Issues (Ed.), Stadt-Umland-Management. On the future of retail and land use. Documentation of the 2nd Rosenheim city-environs talks. Rosenheim, Munich, pp. 33-60.
- ↑ Passers-by survey in downtown Bayreuth ( Memento of the original from February 1, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Homepage of the University of Bayreuth. Retrieved January 9, 2016
- ↑ Flash mob in the Rotmain-Center Bayreuth. In: YouTube. March 5, 2014, accessed February 2, 2016 .
- ↑ Rotmaincenter media flea market. In: Lions Club Bayreuth-Kulmbach. Retrieved February 2, 2016 .
- ↑ Red Night in the Rotmaincenter. In: Nordbayerischer Kurier. January 25, 2016, accessed February 2, 2016 .
- ↑ Koschyk has opened the touring exhibition of the German Bundestag in the Rotmain-Center Bayreuth. In: Hartmut Koschyk Member of the Bundestag. September 28, 2015, accessed February 2, 2016 .
- ↑ ASC at the "Speed4" championship for primary schools in the Rotmain-Center Bayreuth on January 24th, 2015. In: ASC Bindlach. Retrieved February 2, 2016 .
Coordinates: 49 ° 56 ′ 45 " N , 11 ° 34 ′ 11.6" E