SKI

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SKI GmbH & Co KG
legal form Company with limited liability
founding 2016
Seat Flea Seligenthal
management Georg Reichart
Website https://www.ski-skisprung.com/
As of March 2, 2018

The SKI GmbH & Co KG (formerly fluege.de Sprungskiproduktions GmbH ) is a medium-sized company in the production of professional ski - ski from flea Seligenthal , Thuringia . At the end of the 2015/16 season, fluege.de ended its marketing activities in skiing and SKI GmbH & Co. KG took over all facilities. After a season break, SKI will again supply the fluege.de portal with jump skis for the 2017/18 season. In addition, they also work with the Sport 2000 Ski Jumping Team.

history

Origin and early years

The origins of SKI GmbH & Co KG can be traced back to the Germina company , which until 1990 supplied, among other things, professional skis for GDR ski jumpers, including Helmut Recknagel , Hans-Georg Aschenbach and Jens Weißflog . In 2001, the Bavarian Georg Reichart bought the machines from Germina, who had since gone bankrupt several times, and founded the SKI ski construction institute together with his business partner Bernhard Seidl . After the former World Cup jumper Dieter Thoma joined the company as a consultant, he brought Reichart and Seidl into contact with the German Ski Association and they began developing their own jump skis for the German squad jumpers. However, this soon led to financial bottlenecks, since professional athletes are usually equipped free of charge by the manufacturers. So the search for a financially strong partner began. The Leipzig entrepreneur Thomas Wagner , who owned the Internet company Unister , got on board as a strategic partner in 2010 and, together with the company fluege.de Skisprungproduktions GmbH, which he and Reichart founded, bought all the machines from the SKI Ski Construction Institute on October 1, 2010. He planned to advertise his internet portal fluege.de as part of professional sport and to use the skis as a present advertising space. He also intended to support financially weak national sports associations through sponsorship. After the first contracts with top athletes, including Martin Schmitt , had been signed a few months later, the leading manufacturer Fischer Sports , which equipped almost 90 percent of all athletes , threatened to exit the professional business, as it was due to the approval and approval of fluege .de expected a strong distortion of its business due to the International Ski Federation (FIS). The association also referred to the history of Germina in the approval. Jumpers equipped by Fischer Sports were banned in the 2010/11 season after their Sport 2000 brand was not recognized by the FIS. At the Nordic Ski World Championships 2013 in Val di Fiemme , jumpers equipped by fluege.de won eight gold, three silver and six bronze medals.

Olympic controversies 2014

After the International Ski Association had already criticized the presentation of the fluege.de brand , but finally allowed skis with imprint in the World Cup, there were renewed discussions about the company name before the start of the 2014 Winter Olympics in Sochi . Individual athlete sponsors or sponsors of national teams are not allowed at the Olympics. Only manufacturer logos may be printed, as well as logos and brands of official Olympic sponsors. However, Fluege.de cited that their logo is not an advertisement for the website of the same name operated by Unister, but the name of the ski manufacturer. In the end, the jumpers started without the imprint "fluege.de", the logos were pasted over and skis were made for medal candidates without imprint. The prohibition also affected the designation “Sport 2000” from the competitor Fischer Sports, which was also not allowed to be printed on the skis in a standardized way, as is otherwise the case.

Equipped athletes (selection)

Ski jumper (sponsor fluege.de)

The Italian Barbara Stuffer in the 2010/11 Continental Cup season with one of the first fluege.de jumping skis.
The German Richard Freitag with fluege.de skis at the World Cup 2014 in Engelberg
Women Men

Web links

Commons : Photos of ski jumpers with skis from fluege.de  - collection of images, videos and audio files

Individual evidence

  1. ↑ Fluege.de ends ski jumping engagement as planned. Retrieved April 24, 2016 .
  2. ↑ Verivox becomes Fluege.de. In: berkutschi.com. April 21, 2017, accessed April 25, 2017 .
  3. ↑ SKI GmbH website, Partner section. Retrieved March 2, 2018 .
  4. ↑ Michael Voss: Thuringian jump skis recapture a piece of world class. In: Thuringian General . January 12, 2013, accessed February 1, 2016 .
  5. ↑ a b c d e Steffen Höhne: Jump skis from the Thuringian Forest: Elegantly lifted to the Olympics. In: mz-web.de. February 3, 2014, accessed February 1, 2016 .
  6. ↑ a b History of the company. In: ssp-fluege.de. March 25, 2014, accessed February 1, 2016 .
  7. ↑ Lvz-Online: German ski company from Thuringia is about to fly high. In: lvz.de. December 29, 2011, accessed February 1, 2016 .
  8. ↑ a b Ski jumping: skis for German jumpers are prohibited. In: Focus Online . November 26, 2010, accessed February 1, 2016 .
  9. ↑ The Lord of the Blue Boards - klingenthalmagazin.de. In: klingenthal-magazin.de. November 7, 2013, accessed February 1, 2016 .
  10. ↑ a b c No "flights" in Sochi. In: derstandard.at . February 4, 2014, accessed February 1, 2016 .
  11. ↑ Fluege.de - Athletes: Our team! Retrieved March 2, 2018 .
  12. ↑ fluege.de-Ski starts the 2013/2014 winter season with more than 100 athletes. In: presse.fluege.de. November 6, 2013, accessed February 1, 2016 .
  13. ↑ World Cup in Rasnov (ROM) - EVELYN INSAM GETS WORLD CUP BRONZE! In: ssp-fluege.de. March 1, 2014, accessed February 1, 2016 .
  14. ↑ Second World Cup competition in Zao (JPN). In: ssp-fluege.de. January 19, 2014, accessed February 1, 2016 .
  15. ↑ Agnes Reich in the database of the International Ski Association (English), accessed on February 1, 2016