Stop picture sexism

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Stop Bild Sexism is a campaign against the objectification of women in BILD , the daily newspaper with the highest circulation in Germany. The newspaper has been criticized for its sexist portrayal of women from various quarters in recent years. The main aim of the campaign is to convince the BILD newspaper that no pictures of “BILD girls”, i.e. H. of half-naked models to publish more. She also called for the newspaper to cover women and women in the same way it does for men.

Stop Bild Sexism was inspired by the English campaign No More , which appealed to The Sun , a British newspaper, to give up topless pictures of women. Stop Bild Sexism is part of Gender Equality Media e. V. (GEM), a non-profit association that, following on from the campaign, was founded in December 2015 and takes action against sexist reporting in German journalistic media.

Course of the campaign

The campaign began in October 2014 when Kristina Lunz, a master's student at the University of Oxford , submitted a petition to Change.org demanding that the then BILD editor-in-chief, Kai Diekmann , do without the topless "BILD girl" , published. The petition was discussed on Twitter under the hashtag #BILDsexism .

The BILD girl was originally featured on the cover of the BILD print edition. In 2012 this changed. The topless photos were not abolished, but moved inside the newspaper and continued to be shown in the online edition. On September 17, 2014, BILD published photos of the necklines of six women in the German public eye and asked the readership to rate the necklines. For Stop Bild Sexism , this example illustrates the newspaper's behavior pattern of objectifying women and normalizing sexism .

The campaign initiators emphasize that media sexism is not just about depicting bare skin, but also about the context, in particular which depictions and role models predominate in relation to women: “The constant depiction of women with vacuum cleaners or cucumber masks in the 'Guide 'Part is just as sexist as' Under the Rock' photos or bikini photos in the 'Entertainment' section ”.

The campaign is based on studies that confirm that a constant one-sided and clichéd media representation of women supports everyday sexism and can lead to sexual harassment of women. In Germany, 40% of all girls and women experience sexual and / or physical violence. Lunz also described BILD's reporting on sexual harassment as "sexist and voyeuristic ".

Since December 2015 Stop Bild Sexism has been part of the non-profit organization Gender Equality Media e. V. (GEM), whose aim is not only to act against sexism in the BILD newspaper, but also against sexist reporting in German journalistic media in general. The campaign manager is Penelope Kemekenidou.

Reactions

Kai Diekmann (BILD editor-in-chief 2001–2015) reacted to the campaign several times, especially on Twitter. Among other things, Diekmann asked the campaign founder to get him more BILD girls.

When Tanit Koch became the first woman to become editor-in-chief of BILD in 2016, the campaign called on her to end sexism in BILD. In an interview, Koch emphasized that Germany already has a modern gender image and replied: "You know, I allow everyone to have their self-help group, but that doesn't mean I always have to take them seriously."

Under the new editor-in-chief Julian Reichelt , BILD distanced itself from BILD-Girl on March 12, 2018: “We will no longer show our own topless productions by women”. BILD justified this decision with the feeling "that many women find these pictures offensive and degrading, both in our editorial team, but also among our readers". Nevertheless, nude photos "that the country is talking about" will continue to be published by BILD.

The editor-in-chief of Gender Equality Media , Britta Häfemeier, welcomed the step to abolish the BILD girl, but also warned against too much optimism: “ Bild will [...] continue to print naked women and objectify them, be it a paparazzi photo of an actress or the evaluation of the appearance of Olympians. "

support

So far, the Stop Bild Sexism petition has been signed by over 58,000 people (as of August 2018).

The campaign is supported by the German Women's Council , Selmin Çalışkan (General Secretary of Amnesty International Germany), former President of the Bundestag. D. Rita Süssmuth , Henrike von Platen ( Business and Professional Women Germany eV) and from the members of the German Bundestag Gesine Agena , Annalena Baerbock , Ekin Deligöz , Katja Dörner , Elke Ferner , Maria Flachsbarth , Britta Haßelmann , Anton Hofreiter , Katja Kipping , Markus Kurth , Sylvia Kotting-Uhl , Renate Künast , Birgit Kömpel , Katja Mast , Cornelia Möhring , Ulli Nissen , Cem Özdemir , Sönke Rix , Ulle Schauws , Dorothee Schlegel and Frithjof Schmidt supported.

She is also supported by the members of the European Parliament Ska Keller , Maria Noichl , Terry Reintke and Monika Vana as well as by several stars, including the singer and actress Jasmin Tabatabai and the actresses Julia Thurnau and Nina Kronjäger , and by organizations such as Pinkstinks Germany and UN Women Germany supports.

Web links

Individual evidence

  1. ↑ Kalle, Janina: Engaged against "image" pussies. NDR, November 7, 2014, accessed on September 16, 2018 .
  2. ↑ a b Eul, Alexandra: Campaign: Get rid of the picture girl! EMMA, November 16, 2014, accessed September 16, 2018 .
  3. ↑ a b c d e f Hildebrand, Kathleen: Reduced to breasts. In: Süddeutsche Zeitung. January 30, 2015, accessed September 16, 2018 .
  4. ^ Brichta, Mascha K .: "Love it or Loathe it": Audience Responses to Tabloids in the UK and Germany . Transcript Verlag, Bielefeld 2014, ISBN 978-3-8394-1885-7 , p. 81 (English).
  5. ↑ a b Harcup, Tony: A Dictionary of Journalism . Oxford University Press, Oxford 2014, pp. 36 (English).
  6. ↑ Felix Hackenbruch: We don't want censorship. Der Tagesspiegel, November 19, 2017, accessed on September 16, 2018 .
  7. ↑ a b Becker, Sophia: Sexism in The Media & Its Implications Violent. In: ZOD. 2014, accessed September 16, 2018 .
  8. ^ Greenslade, Roy: No More Page 3 inspires campaign against topless pictures in Germany. In: The Guardian. January 23, 2015, accessed on September 16, 2018 .
  9. ↑ a b Barfield, Tom: Meet the women fighting German tabloid sexism. In: The Local (German edition). January 22, 2015, accessed on September 16, 2018 .
  10. ↑ a b Steinitz, Sylvia Margret: Hashtag Feminism? Because of: the boys can do it. In: stern.de. December 17, 2017, accessed September 6, 2018 .
  11. ^ A b Taube, Magdalena: Sexist reporting: A portal clears up and makes demands. In: piqd. May 28, 2018. Retrieved September 16, 2018 .
  12. ↑ Burgard, Benjamin: #BILDsexism: Student (25) calls for Kai Diekmann to abolish the Bild-Girls. In: Südkurier. November 11, 2014, accessed September 6, 2018 .
  13. ↑ a b Lunz, Kristina: Why it is important that we get upset about discrimination. In: The Huffington Post. June 11, 2015, accessed September 16, 2018 .
  14. ↑ Migowski, Max: Stop Bild Sexism: "Sex is not our problem, sexism is". In: Broadly Vice. November 23, 2016, accessed September 6, 2018 .
  15. ↑ Papadopoulos, Linda: Sexualization of Young People. In: British Home Office. February 1, 2010, accessed September 6, 2018 .
  16. ^ Schröttle, Monika / Müller, Ursula: Living situation, safety and health of women in Germany. A representative study of violence against women in Germany. On behalf of the Federal Ministry for Family, Seniors, Women and Youth. Berlin 2004 ( bmfsfj.de [PDF]).
  17. ↑ Lunz, Kristina: The daily men's joke. With power comes responsibility - the "Bild" newspaper nevertheless uses its media influence far too often for sexist reporting. In: The European. June 6, 2015, accessed September 16, 2018 .
  18. ^ Juliane Rump: New Girl on the Block - Kristina Lunz. In: Libertine Magazine. July 16, 2016, accessed September 16, 2018 .
  19. ↑ Homburger, Antje / Neumann, Patrick T .: Image boss Tanit Koch: “We are neither right nor left, but generally: in front”. In: meedia.de. April 7, 2016, accessed September 16, 2018 .
  20. ↑ Meedia editorial team: No more topless photos: The “Bild-Girls” stay dressed from now on. In: meedia.de. March 12, 2018, accessed September 6, 2019 .
  21. ↑ Sagatz, Kurt: New dress code for "Bild-Girls". In: Tagesspiegel. March 12, 2018, accessed September 6, 2018 .
  22. ↑ Häfemeier, Britta: Front Without. In: Friday. March 15, 2018, accessed September 16, 2018 .
  23. ↑ Lunz, Kristina / Stop Bild Sexism: BILD: Show all respect - put an end to sexism in BILD! #BILDsexism. In: Change.org. Retrieved September 17, 2018 .
  24. ↑ a b Stop Bild Sexism: concentrated support. Retrieved September 16, 2018 .