TRIAD Berlin

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TRIAD Berlin Projektgesellschaft mbH
legal form GmbH
founding 1994
Seat Berlin
management Lutz Engelke (founder and managing director)
Number of employees around 180 (as of 2016)
Branch Creative industries
Website http://www.triad.de

TRIAD was a German creative agency based in Berlin and an office in Shanghai . TRIAD is known especially for the development of two major sports museums: the German Football Museum in Dortmund and the FIFA World Football Museum in Zurich .

history

Expo 2010 Shanghai, Urban Planet Pavilion

The Berlin agency was founded in 1994 by Lutz Engelke on the occasion of the exhibition The Dream of Seeing in the Oberhausen Gasometer . Since the design of the Urban Planet theme pavilion at Expo 2010 , the company has had an additional office in Shanghai on a permanent basis. The agency filed for bankruptcy at the beginning of 2020 . Since then, a TRIAD network has been operating with several companies.

Exhibition design

TRIAD designs communication in space and sees itself as a think & do tank . All projects aim to turn complex ideas into tangible experiences. Although the content varies, the method with which exhibitions are conceived is always the same: creating stories that can be experienced, or storytelling . An integral part of this process is developing a narrative that structures the messages and guides visitors through the exhibition. TRIAD exhibitions rely heavily on digital, interactive exhibits and combine education and entertainment in one multimedia space. The result is what is known as edutainment , which conveys knowledge in an entertaining way.

TRIAD has implemented edutainment concepts in various projects with a focus on education for children and young people, for example in the exhibition Working Worlds of the Future , with which MS Wissenschaft toured 34 German and Austrian cities from May 15 to October 9, 2018. The exhibition in the Brandenburg Gate Museum followed the same approach .

Another focus of the design at TRIAD is barrier-free access to the exhibitions. One example of this is the barrier-free adventure exhibition Wilderness Dreams in the Eifel National Park , which opened in 2016 and is part of the UN Decade of Biodiversity .

Projects (selection)

German Football Museum, Dortmund
Thematic world KopfSachen , Experimenta Heilbronn
FIFA World Football Museum, Zurich
Experience 360 degrees Thuringia Digital Discover , Erfurt
Exhibition working worlds of the future at MS Wissenschaft 2018
Expo 2000 Hannover, Planet m Pavilion

The agency designs exhibitions, museums, experience centers, exhibition stands, expo pavilions , edutainment concepts, brand worlds and events. Many of the company's projects are based in three areas: sustainability , sport and culture.

Awards (selection)

literature

  • Engelke, Lutz: Speed ​​Dancing China. Notes between heaven and earth (Qi). In: Zhang, Yu (ed.): China and Germany: 5.0. Opportunity, challenge and prognosis. De Gruyter, Berlin 2019, pp. 185–198, ISBN 978-3-11-062141-9 .
  • Engelke, Lutz / Osswald, Anja: The metamedia machine. Communication in the digital age. In: Hildebrandt, Alexandra / Landhäußer, Werner (ed.): CSR and digitization. The digital change as an opportunity and a challenge for business and society. Springer-Verlag, Berlin 2017, pp. 961–973, ISBN 978-3662532010 .
  • Engelke, Lutz / Osswald, Anja: "Weltregal" or the World on a Shelf. In: Grau, Oliver et al. (Ed.). Museum and Archive on the Move. Changing Cultural Institutions in the Digital Era. De Gruyter, Berlin / Boston 2017, pp. 277–284, ISBN 978-3-11-052963-0 .
  • Engelke, Lutz: On the ecology of creativity, innovation and organization - a travelogue. In: Roehl, Heiko / Asselmeyer, Herbert (eds.). Design organizations wisely. The manual for organizational development and change management. Schäffer-Poeschel, Stuttgart 2017, pp. 157-164, ISBN 978-3-7910-3677-9 .
  • Engelke, Lutz: Globalization and transformation. What can design accomplish in the 21st century? In: Eysoldt, Robert / Ruddigkeit, Raban (ed.). Berlin Design Digest Berlin. 100 successful projects, products, and processes Slanted Publishers, Berlin 2017, pp. 242–247, ISBN 978-3-9818296-0-0 .
  • Engelke, Lutz: The permanent exhibition. A journey into the depths of space. In: Neukirchner, Manuel (ed.): More than a game. The book about the German Football Museum. Klartext, Essen 2015, pp. 54–85, ISBN 978-3-8375-0973-1 .
  • Figueres, José Maria: The future is decided in Germany. A country on the ecological advance. In: Bachmann, Günther / Engelke, Lutz (eds.). future lab germany. innovations for the world of tomorrow. Murmann, Hamburg 2013. pp. 189-193, ISBN 978-3867742702 .
  • Wong, Liliane: Sustainability: Industry Standards and Innovation. In: Leydecker, Sylvia (ed.): Designing Interior Architecture. Concept Typology Material Construction. Birkhäuser, Basel 2013, pp. 66–97, ISBN 978-3-0346-1580-8 .
  • Ang, Ien: On Display. The State of the World. In: Winter, Tim: Shanghai Expo. An International Forum on the Future of Cities. Routledge, London / New York 2013, pp. 101-119, ISBN 978-0-415-52462-9 .
  • Council for Sustainable Development / TRIAD Berlin (ed.): Visionen 2050. Dialoge Zukunft "Made in Germany". Texts No. 25, Jan. 2011. online
  • Schaade, Christian / German Customs Museum Hamburg (ed.): German Customs Museum. A tour of the exhibition. German Customs Museum, Hamburg 2008, ISBN 978-3554668698 .
  • Grau, Oliver: Virtual Art: From Illusion to Immersion. MIT Press, Cambridge (Mass.) / London 2003, ISBN 0-262-07241-6 .
  • Kubitz, Peter Paul / Hoenisch, Peter / TRIAD Berlin (ed.): The dream of seeing. Age of televisions. Verlag der Kunst, Amsterdam / Dresden 1997, ISBN 90-5705-054-4 .

Web links

Individual evidence

  1. ↑ The dream of seeing: an exhibition in the Oberhausen gasometer . In: DIE ZEIT, July 11, 1997, accessed on March 16, 2018.
  2. ↑ The showman . In: DIE ZEIT, May 20, 2010, accessed on March 16, 2018.
  3. ↑ Entry at Insolvex. Retrieved February 20, 2020 .
  4. ^ Website of the C4 Berlin GmbH. Retrieved February 20, 2020 .
  5. ↑ An agency with a special DNA . In: Der Tagesspiegel, November 1, 2015, accessed on March 16, 2018.
  6. ↑ Engelke / Osswald 2017, p. 964.
  7. ^ Website of the MS Wissenschaft. Retrieved August 1, 2018 .
  8. ↑ The art of thinking outside the box . In: Der Tagesspiegel, May 18, 2017, accessed on August 1, 2018.
  9. ↑ Wilderness exhibition in the Eifel National Park . In: WDR, September 8, 2016. Retrieved March 16, 2018.
  10. ↑ Expo 2000: A planet floats for the world exhibition . In: Der Tagesspiegel, June 2, 2000, accessed on March 15, 2018.
  11. ↑ A world exhibition for the people . In: Die Welt, April 5, 2010, accessed March 15, 2018.
  12. ↑ Figueres 2013, p. 192.
  13. ↑ Fortunately, a few broken pieces . In: Der Tagesspiegel, April 8, 2014, accessed on May 16, 2018.
  14. ↑ When we were still cheering . In: DIE ZEIT, edition of November 5, 2015. Accessed March 15, 2018.
  15. ^ Hanergy Renewable Energy Exhibition Center . Dexigner. January 14, 2016. Accessed August 1, 2018.
  16. ↑ The whole world of football. Retrieved March 16, 2018 .
  17. ^ Website of the Brandenburger Tor Museum. Retrieved August 1, 2018 .
  18. ↑ Website of the Eifel National Park Center. Retrieved August 1, 2018 .
  19. ↑ Experience Thuringia - with VR glasses, robots and social media wall . In: MDR, December 7, 2017. Retrieved March 15, 2018.
  20. ↑ Digital cultural travel guide for Thuringia presented: "Thuringia.MyCulture." Has started. Retrieved August 1, 2018 .
  21. ↑ Multimedia hands-on laboratory . In: Handelsjournal, June 21, 2017. Retrieved March 16, 2018.
  22. ↑ Good movies, bad movies . In: Der Tagesspiegel, September 15, 2017. Accessed March 16, 2018.
  23. ^ Exhibition in Dresden: The life of the mystical philosopher Jacob Böhme . In: Deutschlandfunk, September 3, 2017, accessed on August 1, 2018.
  24. ^ Website of the World Energy Council . Retrieved August 1, 2018.
  25. ↑ Science Center experimenta celebrates reopening . In: Museum report. Retrieved July 26, 2019.
  26. ↑ New 360-degree film: How the idea to build the globe came about. Retrieved July 26, 2019 .
  27. ↑ red dot: best of the best for highest design quality 2005. Accessed on March 19, 2018 .
  28. ↑ Red Dot Award: Communication Design. Retrieved March 16, 2018 .
  29. ↑ Link to the online presentation. Retrieved March 19, 2018 .
  30. ↑ Brandenburger Tor Museum honored with iF Design Award 2018. Retrieved March 16, 2018 .