Publishing group Oetinger

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The Oetinger logo

The Verlagsgruppe Oetinger is a German publishing group with a focus on children's and youth literature based in Hamburg . The foundation stone for today's group with various publishers and brands was laid in 1946 by the Friedrich Oetinger publishing house, named after his publisher .

In 2018, the publishing group comprised four companies operating in the traditional publishing and digital publishing markets. These include: Verlag Friedrich Oetinger with Oetinger Taschenbuch, Dressler Verlag with imprint ellermann, Oetinger Media and Verlag für Kindertheater. The product portfolio includes books for children of all ages and young adults, e-books, audio books, audio downloads, films, apps and a merchandising offer.

Oetinger's trademark since 1961 has been a wild goose that flies to the land of fantasy with two children on its back. In 2018, the logo was slightly revised as part of a new brand identity, but the basic motif has remained.

history

The Friedrich Oetinger publishing house was founded on June 12, 1946 by the then 39-year-old bookseller and antiquarian Friedrich Oetinger in Hamburg with one of the first licenses of the British Allies. Friedrich Oetinger had previously worked from 1938 to 1946 at the Heinrich Ellermann publishing house in the children's and youth book department. Heidi von Hacht joined the company in 1948, married the company founder in 1952 and was henceforth called Heidi Oetinger . The original publishing program included economic and social science publications, including a. the socially critical novel The Assembly Line by American Pulitzer Prize winner Upton Sinclair, as well as several educational books.

In 1948 the publisher brought out the book Der Kinderknigge by Viennese pedagogue Anton Tesarek and thus took a first step in the new direction of the program. In 1949 Friedrich Oetinger traveled to Stockholm at the invitation of the German emigrant Kurt Heinig, where he met the Swedish author Astrid Lindgren and her children's book Pippi Longstocking . He acquired the German translation rights and published the book in the same year, although at that time it was still quite controversial even in Sweden and had previously been rejected by five other German publishers. Since all future books by Astrid Lindgren as well as many German-language debuts by Nordic authors were published by Oetinger, the publisher became a pioneer of Scandinavian children's literature in Germany.

In 1952 the first photo book in the series Children of Our Earth appeared , in which Astrid Lindgren also participated. In the years 1953–1957 Oetinger published the series "Taschenjunior", a kind of pioneer of the youth paperback in mini format. Over the decades, Oetinger has published some of the most famous children's books and characters, such as Das Sams by Paul Maar, Die Olchis by Erhard Dietl, and Pettersson and Findus by Sven Nordqvist, which cemented the company's success.

In 1971 Oetinger took over the Cecilie Dressler Verlag and in 1976 the Zurich Atrium Verlag from the publisher Kurt Leo Maschler . NordSüd Verlag AG from Switzerland was also included in the group for sales purposes.

As a publishing group, Oetinger only became visible when in 1997 and the following various publishers, such as B. Verlag Heinrich Ellermann GmbH, Erika Klopp Verlag GmbH, Aktive Musik Verlag GmbH, NordSüd Verlag Holding AG and Arche Literaturverlag AG, Zurich, were added to the group or investments were made in these publishers and they were fully or partially integrated into the group's processes were.

In 2018 the publishing group was reorganized. It is composed of the Friedrich Oetinger publishing house with Oetinger Taschenbuch, the Dressler publishing house with the imprint ellermann, Oetinger Media and the publishing house for children's theater.

The publishers Arche and Atrium were brought together under the umbrella of W1-Media GmbH, the digital area under the umbrella of StoryDOCKS.

Alignment

The publishing programs include over 1,000 picture, children's and youth books, non-fiction and cardboard picture books (as of 2016). In 2015 the approximately 190 employees of the publishing group brought it with 897 novelties to an annual turnover of 41.2 million euros. That was 36th of the 100 largest book publishers and 12th of the 20 largest public publishers in a nationwide comparison of all German publishers. The Oetinger publishing group ranks 5th among the children's and young people's book publishers.

In 2017 the group offers over 2,000 available titles, over 500 available audio books and over 70 DVDs.

The product portfolio includes cardboard picture books, picture books, children's and young people's books as hard covers or paperbacks, e-books, audio books, audio downloads, CDs and DVDs, dramatizations, teaching material, apps, merchandising articles and individualized formats for the B2B sector.

Authors

The most important authors of the publishing house include Astrid Lindgren , Paul Maar , Christine Nöstlinger , Cornelia Funke , James Krüss , Erich Kästner , Henning Mankell , Kirsten Boie , Erhard Dietl , Sven Nordqvist , Sabine Ludwig , Tanya Stewner and Suzanne Collins .

Group of companies

The publishers belonging to the publishing group are still family-owned by Heidi Oetinger's descendants . These are her daughter Silke Weitendorf , her granddaughter Julia Bielenberg, grandson Jan Weitendorf, who independently took over the publishers Arche, Atrium and NordSüd in 2016, and grandson Till Weitendorf, who is responsible for StoryDOCKS.

The publishing group Oetinger (Hamburg) (status 2018) includes the following publishers:

The Ogglies Film Productions GmbH & Co. KG is extinguished, 2013. The Xenos Verlagsgesellschaft was at the 2011 Carlsen Verlag sold. Together with other children's book publishers , Oetinger was a partner in hoerstern.de , a download portal for MP3 children's and youth audiobooks founded in autumn 2007, from which the publishers withdrew as partners with effect from the beginning of 2012. However, Oetinger continues to cooperate with this sales platform. Smalland Kinderbuchausstellungen GmbH , founded at the beginning of 2011 as a joint venture with Ernst Kaufmann Verlag, Lahr, for the sale of books in kindergartens, was sold to Kaufmann Verlag after a short time. In 2011, the publisher sold its shares in the developer of e-book apps textunes , which Oetinger helped to set up , to the book retail chain Thalia .

The publishing group holds shares in companies such as

Oetinger Media GmbH

In 1992, with the first CD-ROM for "Pippi Longstocking", the Friedrich Oetinger GmbH publishing house developed the first digital product itself. Later in 1997 Jan Weitendorf set up Oetinger Media GmbH for further CD-ROM productions . By 2002, the areas Oetinger interactive for game and learning software (PC and console), Oetinger audio for audio books and music CDs, and Oetinger kinderkino (later Oetinger kino ) for DVDs and cinema productions were built up. The Oetinger interactive area was discontinued in 2002 because the ever faster technical progress of the consoles and the introduction of the apps made it necessary to technically adapt the games, which was too expensive. In 2013, Oetinger Media was one of the seven largest audio producers in terms of sales and was ranked behind the Sony Music Entertainment group in the children's area , which with its label Europa Die Drei ??? produced, ranks second among audio book publishers . In 2013, Oetinger Media was the only publisher that offers DVDs in book and toy stores and has licenses from all well-known film producers and evaluators in its portfolio.

See also

Web links

Individual evidence

  1. ^ AVJ: Verlag Friedrich Oetinger> Children's and Young People's Book Publishers AZ. Archived from the original on October 4, 2016 ; Retrieved October 4, 2016 .
  2. ↑ Verlagsgruppe Oetinger modernizes brand identity / The wild goose remains. Retrieved November 6, 2018 .
  3. ↑ The biggest keep growing. In: book report. March 30, 2016. Retrieved October 4, 2016 .
  4. ↑ Clarity within the family: Jan Weitendorf takes over the publishers Arche Literatur, Atrium and NordSüd - Bltzmeldung - News - BuchMarkt.de. In: www.buchmarkt.de. Retrieved October 10, 2016 .
  5. ↑ Publications from the commercial register ( Memento of December 3, 2013 in the Internet Archive )
  6. ↑ Publishers: Carlsen takes over the Xenos brand . In: boersenblatt.net, March 16, 2011.
  7. ↑ Web site hoerstern.de
  8. ↑ Lahr: "Smalland" goes to kindergartens . In: badische-zeitung.de, February 16, 2011.
  9. ↑ Market share doubled: record sales for Oetinger Media , Börsenblatt , February 11, 2013.