Wilhelm Eichhorn (businessman)
Wilhelm Eichhorn (born January 30, 1805 in Landringhausen am Deister , † April 29, 1877 in Hanover ) was a German merchant who contributed to the spread of coffee drinking with his " Eichhorn coffee " and as one of the pioneers of the idea of branded products applies.
Life
Born as the son of a pastor in the Calenberger Land during the so-called French era , Wilhelm Eichhorn completed a commercial apprenticeship in a materials store in Hanover. In the early years of the Kingdom of Hanover , he then worked as a dispatcher and representative for a Hildesheim company before - again in Hanover - in 1835 he founded his own company as a colonial and material goods store at Steintorstrasse 7 and Reitwallstrasse 4 .
As one of the pioneers of the branded article concept , Wilhelm Eichhorn guaranteed his customers coffee as a product of constant quality . At the same time, Eichhorn was one of the first to merge a product name with the name of the manufacturer. His trademark also followed this idea: a squirrel with a coffee cup between its paws.
After Wilhelm Eichhorn's death, his successors expanded the company into a large roasting plant, which was sold to the Machwitz company in 1966 .
From the company's history, the Eichhorn-Haus in Hanover can still be found today at the address Steintorstraße 9 with the rear building in which the coffee roastery was operated.
literature
- Paul Siedentopf : Wilh. Squirrel. In: The book of the old companies of the city of Hanover in 1927 , with the participation of Karl Friedrich Leonhardt (compilation of the image material), Jubiläums-Verlag Walter Gerlach, Leipzig (1927), p. 174f.
- NN : The book of the old companies of the city of Hanover in 1954. With textual and editorial assistance from Heinz Lauenroth (director of the municipal press office), Ewald Brix (IHK Hanover), Herbert Mundhenke (municipal archivist) and the Hanover Chamber of Crafts , Adolf Sponholtz Verlag, Hannover 1954, pp. 208f.
- Ludwig Hoerner : agents, bathers and copists. Hannoversches Gewerbe-ABC 1800–1900 . Ed .: Hannoversche Volksbank , Reichold, Hannover 1995, ISBN 3-930459-09-4 , pp. 30, 317
- Reinhold Happel: Karl Börgemann, an architect of the Hanover School between Historicism and Modernism (= writings of the Institute for Building and Art History of the University of Hanover , Vol. 8), ed. from the University of Hanover, Department of Building and Urban History (s), Hanover 1993, pp. 74f., 89f.
- Waldemar R. Röhrbein : EICHHORN, Wilhelm. In: Dirk Böttcher , Klaus Mlynek, Waldemar R. Röhrbein, Hugo Thielen: Hannoversches Biographisches Lexikon . From the beginning to the present. Schlütersche, Hannover 2002, ISBN 3-87706-706-9 , p. 106 and others; online through google books
- Waldemar R. Röhrbein, Helmut Knocke : Eichhorn coffee. In: Klaus Mlynek, Waldemar R. Röhrbein (eds.) U. a .: City Lexicon Hanover . From the beginning to the present. Schlütersche, Hannover 2009, ISBN 978-3-89993-662-9 , pp. 148f.
Web links
- Veit Löper (responsible): Wilh. Eichhorn , with numerous photographs, especially of historical advertising media, on the kaffeetraditionsverein.de page , the wiki of the Kaffeetradition eV association , last accessed on February 7, 2014
Individual evidence
- ↑ a b c d e Waldemar R. Röhrbein: EICHHORN ... (see literature)
- ↑ a b c Waldemar R. Röhrbein, Helmut Knocke: Eichhorn coffee (see literature)
| personal data | |
|---|---|
| SURNAME | Eichhorn, Wilhelm |
| ALTERNATIVE NAMES | Eichhorn, Wilh. |
| BRIEF DESCRIPTION | German merchant and coffee roaster, is one of the pioneers of the idea of the branded product with his Eichhorn coffee |
| DATE OF BIRTH | January 30, 1805 |
| PLACE OF BIRTH | Landringhausen |
| DATE OF DEATH | April 29, 1877 |
| Place of death | Hanover |