1 & 1 Telecommunication

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1 & 1 Telecommunication SE

logo
legal form Societas Europaea
founding 1988
Seat Montabaur
management Martin Witt (CEO)
Website https://www.1und1.de/

The 1 & 1 Telecommunication SE is a German telecommunications provider based in Montabaur . The company belongs to the United Internet Group and was founded in 1988 by Ralph Dommermuth . Originally part of 1 & 1 Internet AG - later 1 & 1 Internet SE - the DSL and mobile communications business was spun off into 1 & 1 Telecommunication via 1 & 1 Telecom GmbH as the end customer contract partner. The company has been a wholly-owned subsidiary of 1 & 1 Drillisch AG since 2017 .

history

The story began with the founding of 1 & 1 EDV-Marketing GmbH by Ralph Dommermuth and Wendelin Abresch in 1988. The company initially positioned itself as a service provider for marketing and advertising in electronic media. Also Datex-J-additions were offered. In 1992 1 & 1 entered into a cooperation with Deutsche Telekom to market the up to now comparatively unsuccessful online service BTX . This collaboration resulted in the first online service from 1 & 1 that users can use to dial into the Internet. 1 & 1 used the complete infrastructure of T-Online , only in 1996 did 1 & 1 start a service based on its own technology. United Internet AG was founded in 2000 and acts as the new parent company of 1 & 1 Internet AG. The entire access and web hosting business of the brands 1 & 1 and Schlund + Partner have been bundled under the subgroup 1 & 1 . 1 & 1 has been a full-service provider of telephone and Internet connections in Germany since 2007. The company continues to rely on the Deutsche Telekom network, but also uses the infrastructure of Telefónica Germany and QSC for the so-called last mile . In 2010, 1 & 1 entered into a cooperation with Vodafone and has also been a mobile operator since then. In 2014, a further usage contract with E-Plus followed , so that 1 & 1 now offers its mobile customers either connections in the D-Netz or the E-Netz . This usage contract was taken over by Telefónica Germany after the dissolution of E-Plus. On September 8, 2017, Drillisch AG took over 100% of 1 & 1 Telecommunication SE, in return United Internet took over the majority in Drillisch AG. On January 17, 2018, Drillisch AG was renamed 1 & 1 Drillisch AG. On July 10, 2019, United Internet AG increases its shares in 1 & 1 Drillisch AG to 75.10%.

Locations

In addition to the headquarters in Montabaur, 1 & 1 Telecommunication SE has branches in Germany in Berlin , Munich , Zweibrücken and Karlsruhe , the latter being the largest location in terms of employees.

Products

1 & 1 Telecommunication SE offers DSL and telephone connections as well as voice and data tariffs in several cellular networks. Various hardware such as routers , surf sticks , tablets and smartphones are also offered at these tariffs . These tariffs are only available in Germany. In addition to products for private users, there are also offers for the self-employed and small businesses. 1 & 1 works with various pre-service providers to implement its mobile phone tariffs. The E-Netz tariffs are implemented directly via Telefónica and D-Netz tariffs directly via Vodafone. In addition, 1 & 1 uses the in-house network capacities of 1 & 1 Drillisch AG for its LTE tariffs with up to 225 Mbit / s, which are also implemented by the network operator Telefónica. 1 & 1 also works with various line partners to implement DSL connections and combines the in-house infrastructure of 1 & 1 Versatel GmbH with standardized network services from various wholesale providers.

meaning

With 4.4 million customers (3rd quarter of 2018), 1 & 1 Telecommunication SE is the largest alternative DSL provider after Deutsche Telekom. Marketed to June 2007, DSL connections that a Telekom - landline assume are either provided by Telekom or Telefonica Germany via line sharing (exclusively via ADSL2 +) realized and sold under the name 1 & 1 DSL. With the integration of Voice over IP (2004), video-on-demand (1 & 1 in cooperation with Maxdome ) and 1 & 1 mobile phone tariff (2007) into the DSL-based bundle offer , 1 & 1 became a quadruple play provider. The cooperation with Maxdome was discontinued on January 1, 2012 and the existing contracts were converted into corresponding DSL and telephony bundles. In a DSL test conducted by Connect magazine in July 2015, 1 & 1 came first ahead of Telekom and marketed this in a comparative commercial . Telekom countered with a spot that referred to the same magazine and alluded to the competitor's poor cell phone reception. In 2017, 1 & 1 was able to repeat the test victory. Bundling has always played a particular strength of 1 & 1 in the sales of mobile communications and DSL products . Hardware is offered at a reduced price together with a connection contract. As early as the 1990s, 1 & 1-branded hardware achieved widespread use, for example the "1 & 1 Speedster 14.400" modem. The collaboration with the Berlin manufacturer AVM , whose largest customer 1 & 1 advanced to, and whose DSL router is sold under the product name "1 & 1 Homeserver", formed a milestone . Further examples between 2006 and 2010 are the 1 & 1 PocketWeb mobile e-mail device and the 1 & 1 SmartPad from 2010, originally designed as a remote control for the 1 & 1 MediaCenter presented in 2008. Due to high purchasing volumes, the hardware is usually too comparative when signing a contract offered favorable conditions. In March 2017, 1 & 1 started a leasing offer in cooperation with Sixt and offered its customers a Peugeot 2018 in conjunction with a mobile phone contract.

External impact and advertising

The quality of the DSL access products was also heavily criticized at times. In surveys by Computer Bild on the performance of DSL providers, 1 & 1 scored only "sufficient" on several occasions. In the evaluation for July 2008 to June 2009, 1 & 1 was only 15th out of 20 tested providers, in a subsequent evaluation 14th of 18 tested providers. The worst single point of the evaluation was mostly the customer service .

From mid-2009, 1 & 1 invested a mid double-digit million amount in a quality program. In addition to a free hotline and internal process improvements, it also included an elaborate communication campaign. On Christmas Day 2009, new social media support and a TV campaign started at the same time. The TV campaign was implemented by the Jung von Matt agency with Oscar winner Pepe Danquart and was widely discussed in the media and experts. 1 & 1 was represented in the commercials by Marcell D'Avis, who appeared under the title of Head of Customer Satisfaction and promised to deal with customer concerns personally. To do this, he asked the audience to write him an email. His actual task in the company was to improve the cross-sectional functions in the cooperation of the internal departments and the external service providers, which were criticized. Davis@1und1.de received 845,000 emails within the next 24 months. The TV advertising, which had hardly changed conceptually until 2012, achieved a high level of awareness and represented a turning point in the perception of the company.

In an evaluation for 2010, 1 & 1 improved to 11th place out of 15 tested providers. In 2010, 1 & 1 was able to place itself again in the good middle field in surveys and in September 2012 the German Institute for Service Quality determined 1 & 1 to be the second best Internet provider after Vodafone Kabel Deutschland . In the 2015 Connect magazine reader survey, 1 & 1 received the best rating of all DSL providers in terms of customer satisfaction and pricing. In 2017, according to a study by the news magazine Focus and the management consultancy forum! Mainz took third place in the mobile communications sector in the customer satisfaction rating.

Individual evidence

  1. ^ Board of Directors - 1 & 1 The Company. In: Board of Directors - 1 & 1 - The company. Retrieved on July 29, 2019 (German).
  2. ↑ "1 & 1 Telecom GmbH is responsible for DSL and mobile communications."
  3. ↑ http://var.uicdn.net/pdfs/1und1-Allgemeine-Geschaeftsbedingungen.pdf
  4. ↑ Our story. In: 1 & 1 - The company. Retrieved on July 26, 2019 (German).
  5. ↑ United Internet AG: Press releases. Retrieved July 26, 2019 .
  6. ↑ United Internet AG: Press releases. Retrieved July 26, 2019 .
  7. ↑ United Internet AG: Equity Story: Development and Goals. Retrieved July 26, 2019 .
  8. ↑ United Internet: 1 & 1 increases the number of DSL customers to 4.4 million. Retrieved July 26, 2019 .
  9. ↑ Hannes Rügheimer: DSL and fixed network test 2015: Broadband providers in comparison. Retrieved July 26, 2019 .
  10. ^ Bastian Ebert: Telekom vs. 1 & 1 - who has the better network? In: Tariffs and flat rates for cell phones and smartphones in comparison. September 21, 2018, accessed on July 26, 2019 (German).
  11. ↑ Hannes Rügheimer: 1 & 1 in the fixed network test 2017. Accessed on July 26, 2019 .
  12. ↑ 1 & 1: Which DSL router is worthwhile? Retrieved on July 26, 2019 (German).
  13. ↑ The flat rate for the street. In: 1 & 1 press. March 1, 2017, accessed on July 26, 2019 (German).
  14. ↑ Peugeot: PSA throws three German managers out - because of discount campaigns. Retrieved July 26, 2019 .
  15. ↑ All results: This is how customers rated their DSL providers. Retrieved on July 26, 2019 (German).
  16. ↑ All results: This is how customers rated their DSL providers. Retrieved on July 26, 2019 (German).
  17. ↑ Thank you for your suggestions. In: 1 & 1 Blog. May 3, 2010, accessed on July 26, 2019 (German).
  18. ↑ Marcell D'Avis, Head of Customer Satisfaction. In: 1 & 1 Blog. December 25, 2009, accessed on July 26, 2019 (German).
  19. ↑ Computer: "We know color". Retrieved July 26, 2019 .
  20. ↑ 1 & 1: Marcell D'Avis, Head of Customer Satisfaction at 1 & 1: We'll get your connection up and running. January 14, 2010, accessed July 26, 2019 .
  21. ↑ DSL and cable providers: Customers from O2, Telekom & Co. are now speaking. Accessed on July 26, 2019 (German).
  22. ↑ DISQ - GERMAN INSTITUTE FOR SERVICE QUALITY. August 4, 2012, accessed July 26, 2019 .
  23. ↑ Internet provider study (October 29, 2012). Retrieved July 26, 2019 .
  24. ↑ Dirk Waasen, Josefine Milosevic: Surveys: Satisfaction with landline customers. Retrieved July 26, 2019 .
  25. ↑ FOCUS Online: Vodafone and O2 have no chance against cheap cell phone operators. Retrieved July 26, 2019 .