Blick (advertising paper)

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BLICK logo
description Advertisement sheet
publishing company Publishing house advertising papers GmbH Chemnitz
First edition 1962
Frequency of publication on Wednesday and on the weekend
Widespread edition 1,401,013 copies
executive Director Tobias Schniggenfittig,
Ulrich Lingnau
Web link www.blick.de

The BLICK is a regional advertising paper in the administrative district of Chemnitz . It appears on Wednesdays with a print run of 733,444 copies and on weekends with 667,569 copies in Verlag Werbung Blätter GmbH Chemnitz (VAC). BLICK is a member of the Federal Association of German Advertising Papers ( BVDA ) and is subject to the circulation controls of the advertising papers (ADA).

The advertising paper BLICK

The BLICK is the publisher's core product and offers a wide range of information from various areas. In addition to the latest news from the region, there are also classified ads, a travel market, information on (national) regional sports and various special topics on many areas of interest. The advertising paper is distributed free of charge and is financed through advertisements . The advertising paper is distributed by VDL Sachsen Holding GmbH & Co. KG using its own delivery agent.

Local editions

BLICK issues

Technical specifications

format Rhenish format, 350 mm × 520 mm (W × H)
Type area 320 mm × 480 mm (7 columns)
pressure Offset rotation
Grid 52 lines / cm
Colours HKS / Z colors (continuous printing in 4c possible)

The Publisher

Origin, information, facts

The VIEW , as the oldest and largest publisher's product, first appeared in the GDR in 1962 as a political organ of the district leadership of the SED to the EPP of 15 Pfennig. The political turnaround in 1990 also led to a restructuring of the newspaper: the Verlag Werbung Blätter GmbH Chemnitz (VAC) was founded. The publisher is a member of the BVDA and currently has around 100 employees. The publishing house is a wholly-owned subsidiary of the Free Press based in Chemnitz . All central areas of the publishing house such as management, accounting, bookkeeping, central production / editing, marketing, controlling and insert management are located there. There are also several regional offices in the entire distribution area. The VAC also includes the subsidiary "Sächsischer Bote" Wochenblatt Verlag GmbH, which has been active in the Dresden region since 1992.

Portfolio

In addition to the advertising papers, the Verlag Werbung Blätter GmbH Chemnitz produces various other publications . For the regions of the Erzgebirge , Vogtland and Freiberg , for example, there are tourism and city magazines that provide information on sights and events, among other things. There are also various special products on other topics.

Individual evidence

  1. Source: Media data No. 28 from February 1, 2014
  2. The entire portfolio: www.willkommen-in-sachsen.de ( Memento of the original from April 24, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.willkommen-in-sachsen.de

Web links