The magazine (Germany)

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The magazine
The Logo.svg magazine
Area of ​​Expertise Culture
language German
First edition 1954
Frequency of publication per month
Sold edition approx. 45,000 copies
Editor-in-chief Andreas Lehmann
editor Till Kaposty-Bliss, Andreas Lehmann
Web link www.dasmagazin.de
ISSN (print)

The magazine is a magazine with a focus on culture and lifestyle. It is one of the few GDR magazines that are still being published after reunification .

history

The magazine has been published monthly by the GDR publishing house Das Neue Berlin since 1954 , and then by the Berlin publishing house since the 1960s . The editor-in-chief was initially Heinz H. Schmidt . With the June 1956 issue, Hilde Eisler took over as editor-in-chief without this change being announced or commented on in the magazine itself. Manfred Gebhardt held this post from 1979 to 1991 , Martina Rellin from 1994 to 2001 and Manuela Thieme from 2001 to 2013 . The current editor-in-chief is the journalist Andreas Lehmann .

In 1990 the publishing house and the magazine were taken over by Gruner + Jahr , but a new concept (the erotic images became more aggressive) did not prevent the circulation figures from falling. The newly founded company Das Magazin-Verlagsgesellschaft took over the magazine two years later and partly returned to the tried and tested concept, but had to file for bankruptcy in early 2001 . From 2002 to 2013 the magazine was published by Seitenstrassenverlag, and since 2014 Das Magazin has been published by Kurznachzehn Verlag . The circulation is currently around 45,000 copies, 75% of which is still going to East Germany.

Content

A cover of the magazine

In terms of content, a mix of literature, reports, features and satire is offered and implemented in an interesting way. Shortly before the fall of the Berlin Wall , Das Magazin had a circulation of around 560,000 copies. In view of the limited range of magazines, the booklet in the handy DIN C5 format (approx. 16 × 23 cm) was a printed public favorite. The regularly published erotic stories and artistic nude photographs were another trademark of the GDR print media with which this magazine is still identified today.

For many years the trademark was the title page with the tomcat drawn by Werner Klemke . He drew 423 title pages from 1955 to February 1991, a unique case in German press history. Well-known photographers such as Sibylle Bergemann , Klaus Ender , Angela Fensch , Arno Fischer , Klaus Fischer , Günter Gueffroy , David Hamilton , Vince Lussa , Eva Mahn , Ute Mahler , Władysław Pawelec , Roger Rössing , Günter Rössler , Rudolf worked for Das Magazin Schäfer , Karin Székessy , Miroslav Tichý , Gerhard Vetter and Otto Weisser . In the 2000s, ATAK introduced other draftsmen and illustrators.

The partnership advertisements had a special language for GDR conditions and are even said to have been the subject of sociological studies. Popular categories were love, fantasy and culinary art or cooking with love ( supervised by Ursula Winnington ), but also the pages edited by Herbert Theuerkauf with aphorisms, often graphically or photographically presented in a remarkable way. In the columns Bugged and read out records and were (mostly by Uwe Kant reviewed) books. The irregularly recurring content was surveys among known people on topics that were often surprising. The level was also influenced by the dedication of the respective booklet to a topic, an innovation introduced long after 2000. Current authors include a. Kirsten Fuchs , Stefan Schwarz , Anselm Neft , Franziska Hauser and, as literary critic, Erhard Schütz .

The magazine communicates a tradition with the same name by Franz Wolfgang Koebner 1924-1941 as well as in the Federal Republic from 1949 to 1951 published the magazine " The magazine ". There are content-related similarities between the two sheets, but no publishing connection.

literature

  • Martina Rellin (Ed.): Werner Klemke and “Das Magazin”. All cover pictures from 1954 to 1990 . Schwarzkopf & Schwarzkopf, Berlin 2000, ISBN 3-89602-322-5
  • Evemarie Badstübner: Show how life laughs and loves ... The entertainment magazine “Das Magazin” and its readers between 1954 and 1970 . In: Evemarie Badstübner (ed.), Strange different. Life in the GDR . Karl Dietz Verlag, Berlin 2000, ISBN 3-320-01986-4 , pp. 432-470
  • Manfred Gebhardt: The naked woman under the counter. The magazine in the GDR . NORA Verlagsgemeinschaft, Berlin 2002, ISBN 3-935445-41-5
  • Yoko Yamada: The Magazine and the Hangover . Schmohl & Partner, Berlin 2005
  • Andrea Rota: Prospettive da Est. The magazine . In: Eva Banchelli: Taste the East: linguaggi e forme dell'Ostalgie . Sestante Edizioni, Bergamo 2006, ISBN 88-87445-92-3 , pp. 97-112
  • Rainer Eckert : The GDR Playboy. The perfect imagery of dictatorship in the magazine . In: Gerhard Paul (Hrsg.): The century of pictures 1949 until today . Vandenhoeck & Ruprecht, Göttingen 2008, ISBN 978-3-525-30012-1 , pp. 106-113

Web links

Individual evidence

  1. Media data for 2013 (PDF; 400 kB)
  2. ^ The magazine »Magazine history. In: dasmagazin.de. Retrieved January 27, 2017 .