Germany rounds up

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Logo of the project

Deutschland rounds up (spelling "DEUTSCHLAND RUNDET AUF") is a donation campaign by Germany rounds up Gemeinnützige Stiftungs-GmbH based in Berlin . The campaign was founded in March 2012 by Christian Vater, Matthias Dammann and Henryk Seeger and co-financed by the “Social Venture Fund”.

Customers at retail will have the opportunity for participating companies, "please round up" by the words the final amount to a maximum of 10 during the payment cents be rounded up . This amount is transferred to the Deutschland rounds auf Gemeinnützige Stiftungs-GmbH in Berlin and, according to its own statements, 100 percent is passed on to projects for socially disadvantaged children in Germany.

Further donation models of the foundation are the salary donation and the bonus donation.

The gGmbH is a signatory of the Transparent Civil Society Initiative .

use

In terms of eligibility for funding, the focus is on scaling successful regional or national projects for socially disadvantaged children in Germany, i. H. to expand further. This is followed by a selection by an expert committee consisting of Sebastian Braun, Inge Kloepfer , Wolfgang Meyer-Hesemann , Roland Roth and Helmut Schneider , as well as an impact analysis by the analysis and consulting company PHINEO gAG . The decision on the award is made by the Board of Trustees , to which u. a. Simone Bagel-Trah , Marcel Fratzscher and Stefan Genth belong. Germany rounds up funding the projects for a specific purpose, according to pre-defined interim goals and funding purposes and for a funding period of at least one year. The funding amount per project is different, currently it is between 200,000 and 300,000 euros.

Partner company

As of August 2020, the following retail companies, among others, cooperated with the initiative: aktiv & irma, BabyOne, EDEKA Center Möllenkamp, Jochen Schweizer , Kaufland , TEMMA, Trapo AG , Warth & Klein Grant Thornton and Wenko GmbH .

Donation projects

Projects funded in the past included (in chronological order):

  1. Papilio eV - prevention against addiction and violence
  2. Parents AG
  3. Class2000
  4. Big Brothers Big Sisters Germany
  5. HIPPY Germany
  6. wellcome
  7. Parents as Teachers (PAT)
  8. BuddY program
  9. Work and Box Company
  10. Senior partner in school
  11. Balu and you
  12. Teach First Germany
  13. Off road kids
  14. Kindergarten Plus
  15. Opstapje
  16. buntkicktgut
  17. Risk
  18. START: Education works!
  19. Refugio Bremen
  20. Playmobile Falkenflitzer
  21. Papilio Parents Club
  22. Akinda: Individual guardianship for refugee children
  23. bread time
  24. Youth work
  25. Litcam
  26. climb
  27. ROCK YOUR LIFE!

More than 10 million euros had been donated by the end of June 2020.

administrative expenses

Germany rounds up consists of the two companies Deutschland rounds up Gemeinnützige Stiftungs-GmbH and the 100% subsidiary Germany rounds up Partner GmbH .

The foundation manages the rounded up donations. The Partner GmbH carries out the operative business and is financed by fees of the participating trading partners, which they pay to the Partner GmbH depending on their turnover. It is between 999 euros and 99,999 euros. In addition, the foundation can make use of pro bono services .

Effects

According to a study by the management consultancy OC&C from October 2013, it shows that 21 percent of those who do not have donated before. The campaign also reaches significantly younger donors - 43 percent of the donors are under 39 years of age. In contrast, according to the GFK market research institute, only 15 percent of all private donors can be assigned to this young donor group.

criticism

Critics complain that customers can come under “societal and moral” pressure if they do not want to appear “petty” at the till, given the maximum donation amount of 10 cents.

See also

Web links

Individual evidence

  1. ↑ Success with micro donations at the checkout . In: BZ , April 16, 2014, accessed on March 19, 2016.
  2. ↑ Please round up: Tip for Germany . In: Berliner Zeitung , September 8, 2012, accessed on February 11, 2014.
  3. ↑ Tip for society - Germany rounds up In Süddeutsche Zeitung , March 21, 2012, accessed on February 11, 2014
  4. ↑ a b Sophia Lindsey: Foundation "Germany rounds up" Tips for society In: Süddeutsche Zeitung , March 21, 2013, accessed on January 15, 2014.
  5. ↑ Germany rounds up: Our transparency, GERMANY rounds up. Retrieved August 7, 2019 .
  6. ↑ Germany rounds up: GERMANY rounds up. Retrieved August 7, 2019 .
  7. ↑ Germany rounds up , PHINEO website, accessed on January 15, 2014.
  8. ↑ Germany rounds up: GERMANY rounds up. Retrieved August 7, 2019 .
  9. ↑ Handelpartner , Deutschland-rundet-auf.de, accessed on August 20, 2020.
  10. ↑ Germany rounds up: project map, GERMANY rounds up. Retrieved August 7, 2019 .
  11. ↑ Germany rounds up: GERMANY rounds up. Retrieved August 20, 2020 .
  12. ↑ Organization. In: Deutschland-rundet-auf.de. Retrieved August 7, 2019 .
  13. ↑ Pro Bono Partner , Deutschland-rundet-auf.de, accessed on January 14, 2014.
  14. ↑ ngo: dialog professionell: Fundraising practice: Small cattle also make crap. Retrieved August 7, 2019 .
  15. ↑ Matthias Kowalski and Jochen Schuster: Go shopping and do good! on focus.de on February 27, 2012, accessed on April 12, 2012