Kärcher (company)

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Alfred Kärcher SE & Co. KG

logo
legal form SE & Co. KG
founding January 2, 1935
Seat Winnenden , Germany
management Hartmut Jenner
Number of employees 13,500 (2019)
sales EUR 2.578 billion (2019)
Branch Cleaning equipment
Website www.kaercher.com/de

high pressure cleaner

The Karcher SE & Co. KG , in short Karcher , is a manufacturer of cleaning machines and systems headquartered in Winnenden , Baden-Wurttemberg . The family business employs 13,500 people worldwide (2019) with sales of EUR 2.578 billion and is considered the world market leader .

history

The company was founded in 1935 by Alfred Kärcher (1901–1959) in Stuttgart-Bad Cannstatt . In 1939, 120 employees moved to Winnenden, and the company has its headquarters there to this day.

One of the first economic successes was a salt bath furnace for energy-saving hardening and refining of light metals . The system had sold over 1,200 times by 1945, mainly in the aviation industry. Already in his father's company, Alfred Kärcher developed electric immersion heaters and crucible furnaces for heating fats, oils and tar for industrial use. Later he also developed gasoline-powered hot air guns, with which aircraft engines were warmed up before flying in order to facilitate starting in winter.

With the development of the first European hot water high pressure cleaner KW 350, later DS 350 in 1950, the foundation stone was laid for the later development of the manufacturer of cleaning technology. Since then, Kärcher has been significantly involved in the development of high-pressure cleaners and has 602 active patents (as of end of 2017). In addition to high-pressure cleaners, Kärcher mainly offered steam generators for industry and the booming construction industry from 1955 to the 1970s.

Alfred Kärcher died of a heart attack on September 17, 1959 at the age of 58. He left behind his wife Irene Kärcher and their two children, Johannes and Susanne. Irene Kärcher took over responsibility for the company from then on. The turnover of the medium-sized company increased by 70% with his new management in the first year. In 1962, the first sales company outside Germany was founded in France, in a small suburb of Paris. Further sales companies followed in Austria, Switzerland, Italy and Belgium. Today Kärcher is present with more than 110 companies in 67 countries.

1974 marked a change in the company's history. The company color changed from blue to yellow. On the other hand, due to excessive diversification, the focus was completely on the high-pressure cleaners, which were now made in the unmistakable Kärcher yellow. Kärcher has been carrying out cleaning projects on works of art and listed buildings around the world since the late 1970s, including the statue of Christ in Rio de Janeiro every ten years since 1980 .

Due to the constant further development, the high-pressure cleaners sold better and better in the 1980s. In 1984, the HD 555 was the first high-pressure cleaner for private use.

On September 17, 2009, the 50th anniversary of the death of company founder Alfred Kärcher, the Kärcher Museum was opened in the former factory building . The focus of the presentation are documents on the life of Alfred and Irene Kärcher. In addition, different fields of cleaning technology are presented.

At the end of 2011, the company bought the adjoining site of the former Pfleiderer brickworks. As a result of the expansion, the operating area has almost doubled. In September 2012, construction work for the extension began with the demolition of the brickyard. In September 2014, a new office building for 700 employees and an event building for up to 800 people went into operation. The new customer center has been in operation since 2016. The complex is connected to the previous location by a bridge over intermediate train tracks.

In 2016, sales reached 2.33 billion euros (previous year: 2.22 billion euros). In 2017, Kärcher reached the sales mark of 2.5 billion euros.

Products

The cleaning equipment manufacturer offers products for both private and commercial use. Home & Garden products for private users have the yellow color that is typical for Kärcher, while professional products for trade are anthracite.

The company gained fame primarily for its high-pressure cleaners. The product range also includes numerous cleaning solutions for various areas of application: hard floor cleaners, steam vacuums , window vacuums , scrubber- driers , sweepers , suction technology of various types, pumps and irrigation systems , water purification systems and washing systems . In addition to the cleaning devices, there are suitable cleaning and care products and accessories.

In the digital area, Kärcher provides a service app and offers software for fleet management .

Plants and locations

Locations in Germany

Since moving from Bad Cannstatt to Winnenden in the Stuttgart area in the late 1930s, Kärcher has had its headquarters there. In addition to the head office with the central departments, research and development for all product groups is housed on the approximately 150,000 square meters. This includes a modern test track for the floor cleaning machines, device test stands, a sound laboratory and a virtual reality facility. The Winnenden plant is also located at the site, where the commercial high-pressure cleaners and scrubber-dryers are manufactured.

The Obersontheim plant was founded in 1965 . Among other things, implement carriers and professional municipal sweepers are manufactured there. In addition, the company has specialized in sheet metal processing, so that the other plants can also be supplied with metal components. But devices and systems from the subsidiary Futuretech are also manufactured here. In addition, the cleaning agent production in nearby Sulzdorf is attached to the Obersontheim plant. In the Obersontheim plant, individual components are also coated in the coating system.

The Obersontheim logistics center is also assigned to the Obersontheim location. From here, accessories and spare parts are shipped all over the world. In addition, all orders from the Kärcher foreign companies are received here. At peak times, up to 14,000 delivery note items are processed and around 4,500 parcels are sent. The Bühlertal plant, which is also assigned to the location, mainly produces consumer products such as high-pressure cleaners and steam cleaners. With its 17 production lines, the Bühlertal plant is one of the largest Kärcher production facilities.

Since 1983 mainly small series and one-off productions have been made in Illingen . Switch cabinets and cable harnesses are also produced there.

The Gissigheim Service Center in the Main-Tauber district has been in existence since 1992. End-user devices, but also smaller commercial products from all over Central Europe, are serviced and repaired here.

Foreign companies

Kärcher is now represented by 127 foreign companies in 72 countries, starting with the first foreign company in France in 1962, which was soon followed by Austria and Switzerland. In 1975, Kärcher founded its first foreign production facility in Brazil. In the years to come, further sales companies were established throughout Europe, the USA, Australia, South America and Japan.

Kärcher group of companies

Since 2010, Kärcher's 127 subsidiaries include Ringler, as an industrial vacuum cleaner manufacturer, and WOMA, as a manufacturer of high-pressure pumps. In addition to the civilian sector, Kärcher produces “Systems for Peace Forces ” in its subsidiary, Kärcher Futuretech GmbH, founded in 2005 in Schwaikheim . But even before it was founded, Kärcher was active in the field of protection and supply systems. Just like the Italian manufacturer of high-pressure pumps Leuco, the company ISAL, which was also founded there, has been part of the corporate group since January 2014. Among other things, ride-on sweepers and metal parts for the automotive industry are produced here. Furthermore, the Austrian company Bösch and its cleaning division have been part of the Kärcher group of companies since April 2016. There are also American companies such as Castle Rock, which specializes in carpet cleaning, the cleaning equipment manufacturer Windsor and C-Tech, which also produces high-pressure cleaners and accessories. At the beginning of 2011, Kärcher also took over the Swedish municipal technology provider Belos. In 2017, Kärcher founded its own IT consultancy with Zoi TechCon GmbH. At the end of September 2019, Kärcher announced that it had taken over all of the shares in Max Holder GmbH , Reutlingen, a manufacturer of municipal vehicles and vineyard tractors.

Kärcher New Venture GmbH

The company invests venture capital in start-up companies through Kärcher New Venture GmbH . The focus is on companies that offer a product, material or service solution that has not yet existed and from which Kärcher expects potential for the future. So far, investments have been made in start-ups such as Mitte (mineralization of tap water), Skyline Robotics (automated window cleaning) or Contorion (online shop for handicraft and industrial products). The New Venture GmbH team regularly takes part in events such as the new.new Festival in Stuttgart.

Kärcher Futuretech

Kärcher Futuretech GmbH, based in Schwaikheim near Stuttgart, is a subsidiary of Alfred Kärcher GmbH & Co. KG. The company has 125 employees (as of 2018).

Kärcher Futuretech develops and produces systems in the field of decontamination, water supply, mobile catering and field camps for both military and civilian use. The systems were used in Senegal in 2015 and after the earthquake in Nepal. In addition, Kärcher Futuretech offers logistics services and training courses worldwide. When developing its systems, Kärcher Futuretech draws on the parent company's experience in burner and high-pressure technology. In April 2020, Kärcher Futuretech was awarded a contract by the German armed forces for the delivery of up to 400 modular field kitchens. According to the CEO, this is the largest order in Kärcher's history.

WOMA

WOMA GmbH is a manufacturer of high pressure water jet products. The Duisburg company was founded in 1962 by Wolfgang Maasberg and has been part of the Kärcher Group since 2011. The product range includes high-pressure pumps and units as well as water tools. The high pressure water jet technology is used for the removal of paint and coatings, the repair of concrete, the cleaning of containers and the precise cutting of metal.

Zoi

Zoi TechCon GmbH was founded in July 2017 and employs over 80 people in Stuttgart, Berlin and Lisbon. Zoi focuses on developing digital solutions, cloud transformation and data projects, as well as electrical engineering and design. The aim is to support globally active medium-sized companies and large corporations in digitization with new technologies and to combine existing enterprise IT and cloud. Specialists from the fields of IT, mathematics, biology and physics work at Zoi.

Max Holder GmbH

The Max Holder GmbH (formerly u. A. Gebrüder Holder GmbH and Holder Maschinenbau GmbH ) is a manufacturer of municipal vehicles and vineyard tractors based in Reutlingen ( Baden-Württemberg ). Holder vehicles are used, for example, to clean roads, mow or clear snow. Holder became known at the beginning of the 20th century as a specialist in the manufacture of automatic crop protection sprayers and single-axle farm tractors.

Sponsorship

Cultural sponsorship

Since 1980 the company has carried out over 140 cultural sponsorship projects. Kärcher has already supported cleaning work on the Space Needle in Seattle (2008), the presidential heads at the Mount Rushmore National Memorial (2005), the Colossi of Memnon in Luxor (2003), the colonnades on St. Peter's Square in Rome (1998), the Brandenburg Gate in Berlin ( 1990) or the statue of Christ in Rio de Janeiro (1980). In 2011, which was open-air stage of the Loreley cleaned. In 2016, the Hermannsdenkmal in Detmold and the fountains on Stuttgart's Schloßplatz were added. In 2018, the walls of the choir in Ulm Minster, the church with the world's tallest steeple, were cleaned with battery-operated vacuum cleaners. In 2020, the south tower of Berlin Cathedral and the world's largest Bismarck monument in Hamburg were cleaned in parallel . Together with restorers and conservationists, the monuments are freed from the dirt of the decades. Depending on how the project is designed, the cleaning work by Kärcher may be followed by restoration measures.

nature

In 2012, Kärcher founded the “Clean Water for the World” initiative together with the Global Nature Fund . The cooperation enables the construction of plant-based wastewater treatment plants in developing and emerging countries. The sewage treatment plants prevent wastewater from reaching the groundwater unfiltered. In Colombia in the Boyacá region, such a system has been used successfully for the 4,000-inhabitant city of San Miguel de Sema since 2013. The initiative was also financed through the sale of Kärcher high-pressure cleaners from the eco! Ogic series. Since 2019 there has been a cooperation with the One Earth One Ocean association , which campaigns against beach litter worldwide.

In the event of natural disasters, Kärcher is involved both nationally and internationally. The company supports the cleaning work, donates appropriate devices or water treatment systems for clean drinking water in crisis areas.

society

Kärcher is also a partner of the SOS Children's Villages organization and a member of the UN Global Compact network . Since the spring of 2011, the company has been supporting the SOS-Kinderdorf eV both with cleaning equipment and financially.

Sports

But Kärcher also supports sports: From 1994 to 1997, Kärcher was the shirt sponsor of FC Schalke 04 . A sponsoring partnership has existed with the first division soccer club VfB Stuttgart since 2005 . Kärcher also worked with SC Freiburg from 2013 to 2018. Kärcher joined the third division club SG Sonnenhof-Großaspach as an exclusive partner in 2015.

In 2012, Kärcher became the main sponsor of the Bundesliga handball team TVB Stuttgart , and in 2017 it also became a sponsor of the female Bundesliga volleyball players of Allianz MTV Stuttgart . Kärcher worked with the MHP Riesen Ludwigsburg from 2017/2018 to 2019.

The cleaning equipment manufacturer gave its name to the half marathon from 2017-2019, one of the highlights of the Stuttgart run .

Kärcher has been ensuring the cleanliness of the vehicles at the Dakar Rally since 2012, and the company has supported the ADAC GT Masters as a sponsor since 2012. The cleaning equipment manufacturer has supported the aspiring driver David Beckmann in Formula 3 since 2016. With the FIA ​​World Rallycross Championship 2017, Kärcher also entered into a partnership that ran until 2019.

The term "kärhren"

The colloquial neologism " kärchern " was in the German 2018 Duden added. The term Kärcher has also become a generic term ( deonym ) for high-pressure cleaners.

That the verb kärchern appropriate nettoyer au Karcher is stated by the Le Petit Robert since 1992 in the French anchored vocabulary, even if this expression only through the use of the then French Interior Minister Nicolas Sarkozy in connection with the nationwide riots of 2005 was widely publicized: “The expression kärchern is the expression that imposes itself because you have to clean it” ( Le terme “nettoyer au karcher” est le terme qui s'impose, parce qu'il faut nettoyer cela. ).

Movie

  • The Saubermacher - Kärcher in Winnenden. Documentary, Germany, 2015, 29:39 min., Script and direction: Cornelia Andelfinger, production: SWR , series: made in Südwest , first broadcast: September 30, 2015 on SWR, synopsis by ARD , online video available.
  • How Kärcher made high-pressure cleaners popular, Germany, 2017, 11:55 min., Production: Galileo / Pro7, series: Galileo , first broadcast: October 6, 2017 on Pro7 , online video available.
  • Germany's successful entrepreneur: Hartmut Jenner. Germany, 2018, 4:32 min., Production: LBBW (Landesbank Baden-Württemberg), published online as part of a series of articles by LBBW , online video available.

Web links

Commons : Kärcher  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Business register (July 27, 2010)
  2. ↑ a b c d Kärcher website: About Kärcher. Retrieved October 13, 2019 .
  3. ↑ Zeitungsverlag Waiblingen Germany: Winnenden: By 2021: Kärcher-Werke climate-neutral - Zeitungsverlag Waiblingen. Accessed April 30, 2020 .
  4. ↑ a b c d About Kärcher - Strong arguments for the Kärcher brand | Kärcher. Retrieved October 5, 2017 .
  5. ↑ About Kärcher - Strong arguments for the Kärcher brand | Kärcher. In: www.kaercher.com. Retrieved September 6, 2016 .
  6. ^ Alfred Kärcher Funding Foundation - Alfred Kärcher. In: www.kaercher-stiftung.de. Retrieved September 6, 2016 .
  7. ↑ a b c d Hall Of Fame: Die Kulturschaffende. Retrieved September 6, 2016 .
  8. ↑ a b World market leader Kärcher is switching to intelligent real-time IT from the DXC cloud. Retrieved October 5, 2017 .
  9. ↑ Cleaning equipment - hammer blow blue, yellow, anthracite - Konradin Verlag. In: www.beschichtung-aktuell.de. Retrieved September 6, 2016 .
  10. ↑ Cultural sponsorship. In: Alfred Kärcher Vertriebs-GmbH. Retrieved March 9, 2016 .
  11. ↑ Cleaning for a good cause. Blue Competence Alliance Member, archived from the original on October 5, 2017 ; accessed on October 5, 2017 .
  12. ↑ Journey through the cleaning technology in the museum on over 400 m² | Kärcher. Retrieved May 4, 2020 .
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  15. ↑ Thomas Schwarz: Kärcher is moving into a completely new building complex. In: Stuttgarter Zeitung , September 1, 2014.
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  19. ↑ JÜRGEN STEGMAIER: 35 million euros for Obersontheim: Kärcher invests in its Bühlertal locations. Retrieved October 5, 2016 .
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  28. ^ Castle Rock Industries Acquired by Alfred Kärcher. In: CleanLink. Retrieved October 12, 2016 (American English).
  29. ^ Kärcher Announces Changes Involving Windsor, Prochem and TecServ. In: CleanLink. Retrieved October 12, 2016 (American English).
  30. ^ C-Tech Industries Inc. - Dictionary definition of C-Tech Industries Inc. | Encyclopedia.com: FREE online dictionary. In: www.encyclopedia.com. Retrieved October 12, 2016 .
  31. ↑ n-tv news television: Kärcher plastered Sweden sweepers: High-pressure Swabians grab it . In: n-tv.de . ( n-tv.de [accessed on October 12, 2016]).
  32. ↑ Kärcher founds IT consultancy Zoi TechCon - clean building services efficiently. Retrieved October 5, 2017 .
  33. ↑ Ulrich Schreyer: Kärcher takes over Max Holder , Stuttgarter Zeitung of September 20, 2019, accessed on September 20, 2019
  34. ^ A b Stuttgarter Zeitung, Stuttgart Germany: Innovation festival in Stuttgart: Advertise for employees and partners. Retrieved January 17, 2019 .
  35. ↑ Creating and driving a culture of innovation in a family-owned company | Kärcher - a new.New Festival Partner. October 4, 2018, accessed January 17, 2019 .
  36. ↑ Danone and Kärcher are investing over 10 million in a very young Berlin water start-up. In: deutsche-startups.de. August 29, 2018, accessed on January 17, 2019 (German).
  37. ↑ Amir Mizroch: Skyline Robotics Raises $ 3M To Automate Dangerous Window Cleaning For Skyscrapers. Retrieved January 17, 2019 .
  38. ↑ Traditional company Kärcher invests in tool start-up Contorion. October 19, 2016, accessed January 17, 2019 .
  39. ↑ https://www.flugrevue.de/militaerluftfahrt/kampfflugzeuge-helikopter/a400m-fliegt-nach-afrika/619210
  40. ↑ http://www.feuerwehr-ub.de/erdbeben-nepal-%E2%80%93-k%C3%A4rcher-futuretech-stell-hilfe-ready
  41. ↑ http://www.karcher-futuretech.com/futuretech/unternehmen/ueber_futuretech.htm
  42. ↑ Süddeutsche Zeitung: Kärcher delivers new field kitchens to the Bundeswehr. Accessed April 30, 2020 .
  43. ↑ Daniel Kamphaus: Woma in Duisburg is a specialist in high pressure pumps . ( derwesten.de [accessed February 13, 2018]).
  44. ↑ WOMA GmbH: History - WOMA GmbH. November 15, 2017, accessed on February 13, 2018 (German).
  45. ↑ Woma toolmaker from Duisburg in the company database wirdzu-wem.de. Retrieved February 13, 2018 .
  46. ↑ RP ONLINE: Duisburg: You can cut well with water pressure. Retrieved February 13, 2018 .
  47. ↑ https://www.bkz-online.de/node/1105295
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  49. ↑ http://www.zoi.de/
  50. ↑ a b Südwest Presse Online-Dienst GmbH: Ulm: Kärcher on your back: Professionals clean walls in the Münster. August 28, 2018, accessed January 11, 2019 .
  51. ^ Loreley - Sankt Goarshausen, Germany | Kärcher. Retrieved May 4, 2020 .
  52. ↑ Monument owner. In: www.landesverband-lippe.de. Retrieved May 4, 2020 .
  53. ^ With high pressure against stubborn lime - Stuttgart - Cannstatter Zeitung . ( cannstatter-zeitung.de [accessed on October 13, 2016]).
  54. ↑ Kärcher Germany: Never clean again? Cleaning up in 2040! September 14, 2017, accessed October 5, 2017 .
  55. ↑ Julian Würzer: This is how the Berlin Cathedral is cleaned. March 6, 2020, accessed April 30, 2020 (German).
  56. ↑ WORLD: Well-known monument: Restoration of the Bismarck statue has begun . In: THE WORLD . April 2, 2020 ( welt.de [accessed April 30, 2020]).
  57. ↑ Stuttgarter Nachrichten, Stuttgart Germany: Kärcher and cultural sponsoring: clean up and talk about it. Retrieved January 11, 2019 .
  58. ↑ a b Plant sewage treatment plants for South America. In: www.bkz-online.de. Retrieved October 13, 2016 .
  59. ↑ a b Almut Weis: Plant sewage treatment plants for South America. (No longer available online.) In: www.globalnature.org. Archived from the original on October 13, 2016 ; accessed on October 13, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.globalnature.org
  60. ↑ Kärcher: A determined start into the 2020s. Retrieved May 8, 2020 .
  61. ↑ Südwest Presse Online-Dienst GmbH: countries thank for flood aid . In: swp.de . ( swp.de [accessed on October 5, 2017]).
  62. ^ Zeitungsverlag Waiblingen, Germany: Rems-Murr-Rundschau: Kärcher flood aid completed - Zeitungsverlag Waiblingen . ( zvw.de [accessed on October 5, 2017]).
  63. ↑ DW Deutsch: Disaster Logistics - The Professionals Behind Help | Made in Germany. February 3, 2010, accessed October 5, 2017 .
  64. ↑ Data and facts on the 2014 financial year. In: Kärcher , accessed on January 7, 2016.
  65. ↑ Kärcher is committed to SOS Children's Villages. In: www.sos-kinderdorf.de. Retrieved October 13, 2016 .
  66. ↑ The opposite stand is now called the KÄRCHER stand. Retrieved October 5, 2017 .
  67. ↑ Submissions-Anzeiger Verlag GmbH: Better energy yield through cleaning. Retrieved October 5, 2017 .
  68. ↑ Kärcher is now the official exclusive partner of SG . In: Perfect test site . ( sg94.de [accessed October 5, 2017]).
  69. ↑ Sarah Engler: Kärcher supports Allianz MTV in the long term as another main partner - Allianz MTV Stuttgart. Retrieved October 6, 2017 .
  70. ↑ MHP RIESEN win cleaning specialists as partners. In: BBL professionals. Retrieved October 5, 2017 .
  71. ↑ Stuttgart-Lauf 2019. Retrieved on August 24, 2020 .
  72. ^ Württembergischer Leichtathletik-Verband e. V. Accessed October 5, 2017 (English).
  73. ↑ Kärcher cleaning centers at the 2012 Dakar Rally. Retrieved on August 24, 2020 .
  74. ↑ Kärcher taking part in the Dakar Rally for the 6th time . In: rubber tires . November 28, 2016 ( gummibereifung.de [accessed October 5, 2017]).
  75. ↑ Kärcher remains partner of the ADAC GT Masters - News - ADAC GT Masters. Retrieved October 5, 2017 .
  76. ↑ David Beckmann is supported by Kärcher. Motorsport XL, February 22, 2017, accessed October 5, 2017 .
  77. ↑ FIAWorldRallycross. Retrieved on August 24, 2020 .
  78. ^ World RX Signs New Deal With Karcher. Retrieved October 5, 2017 .
  79. ↑ Duden | carrion | Spelling, meaning, definition, origin. Retrieved November 20, 2018 .
  80. ^ Antoine Latham: Kärcher veut nettoyer le discours politique. ( Memento of February 13, 2013 in the web archive archive.today ) In: Les Échos , March 8, 2007.