Art management
Art management is a collective term: Art management in the functional sense deals with the management and administration of organizations and companies in the field of visual arts , music , performing arts , and film and media art . Art managers in the institutional sense see themselves as people with predominantly organizational or managerial activities in the cultural and art industries, in the state , municipal and private sectors.
The term is used at will: some advertising agencies call it art management to create an art-friendly image for a company ; some event managers call it art management to organize the flow of an art event; sometimes artist management for individual artists is referred to as art management.
Definitions and demarcations
The generic term for art management is cultural management . Cultural management does not refer to culture as a whole, but in a narrower sense to " institutions , initiatives and projects in which art is created, art results are celebrated or ritualized , art-related entertainment is offered for sale or aesthetic practice is stimulated."
Similarly, the term art management tends not to apply to the arts as a whole, but rather to designate management in the visual arts in a narrower sense. Art management is therefore sometimes viewed as an excerpt from cultural management for the visual arts. Accordingly, managers in the performing arts and music are more likely to see themselves as part of cultural management rather than arts management. Management functions in the performing arts and music often have their own names, some of which go back to the traditions of the theater and peculiarities of the music world:
- Directors of a festival theater , theater or opera house
- Theater manager
- Stage manager
However, some fundamentals of institutional management in all art branches are similar, and in the area of high culture, art management in the visual arts, the performing arts and music are equally subject to the highest demands in terms of scientific and artistic expertise : the decisions must be up to date be in the arts , withstand art criticism , and react to cultural-political interventions, while the financial basis can be called into question.
Especially for the contemporary arts, state, municipal or private funding means that professional, independent institutions of the visual arts, performing arts, music and literature have a decisive meaning in terms of content: the social relevance of artistic works, concepts and CVs often only becomes apparent through their presentations and publications .
tasks
The tasks lie in the area of tension between art and commerce . Art managers act between art funding, administration and budget requirements. In the private sector, investment decisions , market values , financing and profit interests have to be dealt with.
By selecting artists and works , art management influences the art that finds its way to the public. Conversely, the art manager also prevents art, namely that which he does not offer. He thus bears special responsibility with regard to the guarantee of artistic freedom ( Art. 5 Para. 3 GG ).
Education
In Germany Arts Management is a master's degree program at the University of Music and Dance Cologne , the Academy of Media Arts Cologne , the Robert Schumann School of Dusseldorf and the Dusseldorf Art Academy are studied. These universities founded the Center for International Art Management CIAM in 2005. According to the orientation of the four partner universities (visual arts, music, performing arts, film and media art, art, music and media studies ), the course includes all arts. The master’s course consists of selectable compulsory courses, practical seminars , elective courses and block seminars in the following areas: art and cultural studies ; Organization, technology and management; Finance and economics ; Right .
A bachelor's degree in art and culture management is offered at the state-recognized private Karlshochschule in Karlsruhe. In the rest of the German-speaking area, art management can be a focus of a master’s degree in cultural management at some universities.
In Austria, the University of Applied Arts Vienna has been offering the master’s course in art and culture management "Art & Economy" since 2001 as an offer for art and culture professionals based purely on business objectives (marketing and management).
Occupational fields
The job title of art manager is neither protected by law nor introduced by the state. Art managers in the true sense are only employees in positions where control actions are actually carried out in processes based on the division of labor. Management positions often include activities in marketing, public relations, administration and art education.
The professional field of art management is related to the art and culture industry , the cultural industry and cultural policy. Depending on the degree and focus, graduates of an art management course can work in different areas:
- In the public art business: museums and art halls ; Opera houses, concert halls and orchestras ; Playhouses and theaters; socio-cultural centers
- In the private art business: Management of an art gallery , art dealership ; commercial companies in the art market , in the book market , in the film industry , in the music industry
- In non-profit cultural institutions such as foundations and associations
- In state authorities such as cultural offices
Art manager
Okwui Enwezor , Nicolaus Schafhausen and Sabrina van der Ley , one of the two directors of the Hamburger Kunsthalle and since 2011 director of the Museum for Contemporary Art in Oslo , are known as art managers of exhibition institutions of the fine arts .
This is to be distinguished from the financially high-quality advisory services of an art consultant , as a commercial offer in the professional environment of the art trade. Art consultants work freelance or in a company. Like art dealers, gallery owners and sales managers, they have to calculate economically. They are free to choose their job title. In use: Art Advisor, Art Supervisor, Art Consultant, Art Manager.
See also
literature
- Peter Bendixen: Introduction to culture and art management , VS Verlag für Sozialwissenschaften , 3rd edition 2011. ISBN 9783531182797
- Werner Heinrichs: The cultural business. Fine arts - music - literature - theater - film , Bielefeld 2006
- Winfried Reckermann: Art management, art trade and gallery operations: practical, commercial and general principles for setting up and operating a private gallery and / or an art dealership , Fernuniversität Hagen, 1993
- Magnus Resch: Management of Art Galleries , Transcript, Bielefeld 2014, ISBN 978-3-8376-2897-5
- Regina Wyrwoll: Art Management: Historical, Legal and Practical Basics for the Public and Private Art Industry , Fernuniversität Hagen 1992
Individual evidence
- ↑ Thomas Heinze: The continuing education course in culture management. (PDF; 20 kB) In: Kulturpolitische Mitteilungen No. 88. Fernuniversität Hagen, Institute for Cultural Management, January 2000, accessed on June 18, 2012 .
- ↑ cf. Werner Heinrichs, Armin Klein: Cultural Management from AZ. 600 terms for studies and work. DTV, Munich 2001, ISBN 978-3423058773 , pp. 193-194
- ^ Center for International Art Management. CIAM, accessed June 17, 2012 .
- ↑ Art and culture management Art & Economy
- ↑ cf. Werner Heinrichs, Armin Klein: Cultural Management from AZ. 600 terms for studies and work. DTV, Munich 2001, ISBN 978-3423058773 , pp. 193-196
- ↑ Ulf Poschardt: Munich obliges unadjusted art managers. Welt Online, January 19, 2011, accessed June 18, 2012 .
- ↑ Nicolaus Schafhausen becomes head of the Kunsthallen. derStandard.at, June 13, 2012, accessed on June 18, 2012 .
- ^ Van der Ley art manager. Der Tagesspiegel, September 21, 2006, accessed on June 18, 2012 .