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Josef Manner & Comp. AG

logo
legal form Corporation
ISIN AT0000728209
founding March 1, 1890
Seat Vienna
management Ernst Burger (Chairman of the Supervisory Board)
Markus Spiegelfeld
(Deputy Chairman)
Number of employees 734 (2016: 365 workers and 369 salaried employees)
sales € 199.5 million (2016)
Branch confectionery
Website josef.manner.com
Status: February 14, 2018

The founder Josef Manner
The Manner plant at Wilhelminenstrasse 6 in Vienna-Hernals

Manner is the family name of the company founder of Josef Manner & Comp. AG - a Viennese confectionery factory . Manner is also a brand of this company. The best-known product in the brand's extensive portfolio is the Manner slice ( wafer slices with hazelnut cream) advertised with the alliterating advertising slogan “Manner is just like” . Production facilities are located in Vienna ( 17th district ) and in Wolkersdorf ( Lower Austria ).

The corporate form is a stock corporation listed on the Vienna Stock Exchange , in which a large part of the shares are family owned. Shares of family members who no longer have an interest in the company are continuously bought up by the majority shareholders, so that no outsider can become a significant co-owner.

history

The following important information is missing from this article or section:
History in World War II is missing, see discussion.
Help Wikipedia by researching and pasting it .

Josef Manner ran a small shop on Stephansplatz in Vienna, where he sold chocolate and fig coffee . Since he was unsatisfied with the quality of his supplier's chocolate, Manner acquired the concession and the establishment of a small chocolate producer and on March 1, 1890 founded the "Chocoladenfabrik Josef Manner". Manner has been using St. Stephen's Cathedral in Vienna as a trademark since 1889 . In return, the Manner company pays the labor costs for a stonemason at the St. Stephan cathedral building. On December 17, 1999, Carl Manner received the Gold Order of St. Stephen. This is the highest honor to be awarded by the Archdiocese of Vienna.

The steadily growing company based in the Vienna district of Hernals had more than 100 employees as early as 1897 and after the turn of the century, the success continued through the modernization of production and the associated cost reduction. Today the meantime to be Aktiengesellschaft converted "Josef Manner & Comp. AG “Austria's largest confectionery producer. At the turn of the millennium, the brand became available to an international audience.

The Manner company includes the brand names "Ildefonso" (nougat cubes; "Ildefonso" originally came from Victor Schmidt & Sons and was bought by Manner in 2000), Napoli (dragee Keksi, gingerbread pretzels), Casali (rum coconut, vodka orange, chocolate fruits ), Viktor Schmidt (Austria- Mozartkugeln ) and Heller (pralines, chocolate bananas, Viennese candies). In addition, Manner bought “Walde-Waffeln” in 1996, as well as the “Candita” cream slice factory in Wolkersdorf / Weinviertel, around 25 km north of Vienna. The name is no longer used, but the factory continues.

In 2005 the announcement by the Austrian Federal Monuments Office caused a sensation that the Manner building at Wilhelminenstrasse 6 in Vienna- Hernals would be listed as a historical monument . The company management replied that the relocation of the production facility would be the result for economic reasons, which will cause outrage among a large part of the Viennese population in view of the symbolic power of the brand and the historical ties to the city.

Similar to Julius Meinl am Graben , Manner has been running a flagship store directly at Stephansplatz 7, in the Archbishop's Palace, since June 2004 . A flagship store at Vienna Airport has existed since June 2006. With the aim of increasing sales in the most important foreign markets, Manner opened its own sales subsidiaries in Slovenia, the Czech Republic and Germany. In 2010 Manner opened a shop with a café on Residenzplatz in Salzburg . This was opened on April 9, 2010 after a few weeks of trial operation.

Manner's total turnover in 2009 was 155.4 million euros with an export quota of around 55%. This resulted in an annual surplus of 4.496 million euros and a balance sheet profit of 1.89 million euros. At the end of 2011 Manner announced the expansion of the Vienna site, where waffle production should be concentrated from 2015. At the same time, concepts for the subsequent use of the Perg site were being worked on. In 2013, around 180 million euros was achieved, and 40 million euros are being invested in the Vienna plant. On October 17, 2014, part of the Manner factory in Hernals that was being converted collapsed. In 2016 the production facilities were temporarily relocated from Perg in Upper Austria to Vienna.

As part of the extensive renovation of the plant in Vienna, the world's largest wafer oven with a capacity of 49 tons of wafers per day and 450 slices per minute was built. At the same time, in cooperation with Wien Energie , an exhaust air system was created from 2017, which can supply around 600 households in the area with district heating . Additional production areas have been created in a new building in the inner courtyard of the factory, and internal logistics have been renewed and automated. The factory in Perg was closed and the machines built in Vienna. The renovation was completed in 2020.

Original Manner Neapolitan wafers

The original Manner Neapolitaner Schnitte was first published in 1898 as "Neapolitaner Schnitte No. 239 “mentioned in a document. The hazelnuts for the abundance of sugar , hazelnuts , coconut fat and cocoa powder came from the area around Naples . The size 49 × 17 × 17 millimeters was bite-sized, four layers of coating paste between five layers of waffle , the total weight is 7.5 grams per slice. This format and the basic recipe have proven themselves to this day.

Initially, the cuts were sold in bulk so that all citizens could at least occasionally afford a cut. From 1924 the Manner cuts were offered in the well-known two rows of five, initially in a folding box, from 1960 in aroma-proof packaging made of dense double aluminum foil with the typical red tear strip on the tab that protruded a few millimeters without gluing.

Brands

When it came to corporate takeovers, the Manner company also bought the respective trademarks that were already well placed on the market. These product lines are still in production today, even if the original manufacturers are often no longer known to customers.

Trivia

Historic tram with Manner advertising, Vienna, Schwarzenbergplatz, 2013
Bicycle in Manner design, Vienna, 2017
  • On October 16, 2008, the Austrian Post issued a stamp with the classic Manner advertising motif from the 1950s “… so good” with a print run of 500,000. The face value of the brand is 0.55 euros.
  • The world's largest wafer oven with a daily capacity of 49 tons is located in the company's production facility in Vienna.
  • On July 17, 2014, the day before Carl Manner's 85th birthday, 8,500 packs of Mannerschnitt were set up as dominoes in the ballroom of the Vienna City Hall and fell with a single push. Marcel Pürrer was in charge of setting up this world record campaign for the marketing department.
  • Carl Manner received his doctorate in mathematics and physics from the University of Vienna in 1952 and joined the company in 1953 at the age of 24. After the partial collapse of a wing of the Vienna factory building on October 17, 2014, he said that the St. Stephen's Cathedral trademark had proven its worth and that no people were harmed. Carl Manner died, almost 88 years old, on April 19, 2017.
  • On the 125th birthday of the plant on March 5, 2015, Manner explains: The partially collapsed house was completely demolished. The male cut production was outsourced to Upper Austria for 2015. New production facilities will be built in Hernals by 2017. After the collapse, numerous machines had to be relocated to other areas of the company, and production was now increasingly operated around the clock.
  • In the US television series Friends , Manner wafers are sold as part of a product placement in the Central Perk café. In season 6 they are in the counter display and can often be seen clearly in the background in the scenes in the café.
  • The bicycle manufacturers KTM and Stilrad have released bicycles in Manner design.

Competition

literature

  • Oliver Kühschelm: Manner. "Die Schnitte der Patrioten" In: Emil Brix / Ernst Bruckmüller, Hannes Stekl (ed.): Memoria Austriae III - Entrepreneurs, Companies, Products, Publishing House for History and Politics, Vienna 2005. pp. 97–130. ISBN 3-7028-0419-6
  • Franz Mathis: Big Business in Austria , p. 196

Web links

Commons : Manner  - collection of images, videos and audio files

Individual evidence

  1. ↑ Annual Report 2016 - Josef Manner & Comp AG
  2. ↑ Dina Elmani: Interview with Carl Manner and Otto W. Riedl: Sweet entanglements with a future . Format-Online , October 29, 2008, accessed April 20, 2017.
  3. ^ Carl Manner in the Vienna History Wiki of the City of Vienna
  4. ↑ Schnitten mogul Carl Manner has died. Article from April 19, 2017 on meinviertel.at.
  5. ↑ Manner Shop Stephansplatz
  6. ↑ Financial and interim reports of Josef Manner & Comp AG. Manner AG, archived from the original on September 3, 2012 ; Retrieved April 20, 2017 .
  7. ^ Bernhard Leitner: Manner concentrates production in Vienna: factory in Perg before closure. In: nachrichten.at . December 21, 2011, accessed March 4, 2020.
  8. ↑ Claudia Haase: Portrait: Through rose-colored glasses . Kleine Zeitung Print, Sunday (supplement), 5 January 2014, p. 18f.
  9. ↑ Manner factory partially collapsed. ORF regional studio Vienna , October 17, 2014, accessed on March 4, 2020 .
  10. ↑ Manner furnace warms 600 households. ORF on February 24, 2018, accessed on February 24, 2018.
  11. ↑ Conversion of the Mannerfabrik completed. In: wien.orf.at . March 4, 2020, accessed March 4, 2020.
  12. ↑ Manner Original Neapolitan cuts. Manner AG, archived from the original on January 28, 2013 ; Retrieved April 20, 2017 .
  13. ↑ Kronen-Zeitung of February 2, 2009
  14. ^ Manner: World record and birthday . ORF.at, July 17, 2014.
  15. ↑ Manner: Construction work not cause . ORF.at October 20, 2014.
  16. ↑ After the collapse: part of the Manner factory demolished . ORF.at, March 5, 2015.
  17. ↑ Retrovelo Manner Edition ( Memento of the original dated August 14, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on stilrad.com; queried on February 14, 2018 @1@ 2Template: Webachiv / IABot / stilrad.com
  18. ↑ Manner RetroVelo from Stilrad on presseportal.de
  19. ↑ Website Hauswirth GmbH. Retrieved March 19, 2014 .
  20. ↑ 4 Ob 199 / 05a. RIS , January 24, 2006, accessed March 19, 2014 .

Coordinates: 48 ° 12 ′ 58.3 ″  N , 16 ° 19 ′ 19.2 ″  E