Central Bavarian Newspaper

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Central Bavarian Newspaper
Logo Mittelbayerische neu.jpg
description Subscription daily newspaper
publishing company Mittelbayerischer Verlag KG
First edition October 23, 1945
Frequency of publication working days
Sold edition 99,541 copies
( IVW 2/2020, Mon-Sat)
Range 0.4 million readers
Editor-in-chief Manfred Sauerer, Josef Pöllmann
editor Peter Esser
executive Director Martin Wunnike (chairman);
Manfred Sauerer
Web link Mittelbayerische.de
The publishing house of the Mittelbayerische Zeitung in Regensburg

The Mittelbayerische Zeitung is a regional daily newspaper based in Regensburg and belongs to the Mittelbayerischer Verlag KG group of companies . The publishing house took over the Regensburger Tages-Anzeiger in 1973 . The newspaper was founded in 1945 by Karl Friedrich Esser. Today the publishing house has 550 employees (as of 2015) and is family-owned by the founding grandsons Peter and Thomas Esser. The publisher is Peter Esser, the editors-in-chief are Manfred Sauerer and Josef Pöllmann (managing editor-in-chief), the deputy editor-in-chief is Andrea Fiedler, the managing directors are Martin Wunnike and Manfred Sauerer.

The printed Mittelbayerische Zeitung as well as the publisher's own free advertising paper Rundschau and Die Wirtschaftszeitung appear in Berlin format and are produced by Mittelbayerisches Druckzentrum GmbH & Co. KG . The printing company has been operating as an independent subsidiary of the Mittelbayerischer Verlag since January 2006.

The sold circulation is 99,541 copies, a decrease of 23.3 percent since 1998.

history

Karl Friedrich Esser received on 23 October 1945 by the American military government the license 5 for publishing a daily newspaper . The newspaper was entitled Mittelbayerische Zeitung - Regensburger Umschau and was initially only able to appear once a week due to a lack of paper and a lack of specialists. The edition had a volume of 4 pages and a circulation of 200,000 copies. The entire area of Lower Bavaria and the Upper Palatinate was covered. The name "Mittelbayerische Zeitung" for the region in the middle of Bavaria, so to speak, was derived from this distribution area . The publishing house and the printer were located on Kumpfmühler Strasse in Regensburg. As a result of the relicensing, the Mittelbayerische Zeitung lost almost all of Lower Bavaria and the northern half of the Upper Palatinate. From 1958, all issues of the Mittelbayerische Zeitung appeared six times a week. In 1961, after Karl Friedrich Esser's death, his son Karl Heinz Esser took over responsibility for the family business. In 1973 the publisher took over the "Tages-Anzeiger", which had also been published in Regensburg. In 1998, after 30 years, the company's own weekly newspaper “Die Woche” was discontinued. After a new printing center in Margaretenstrasse in Regensburg had already been put into operation in 1993, the next new investment in a printing plant was relocated to the green meadow in Rathenaustrasse in the Harting district of Regensburg in 2010. The publisher invested around 50 million euros there. Three years later, on May 8, 2013, we moved into a new publishing house, the MZ-Medienhaus , at the Kumpfmühler Bridge in Regensburg, where 320 people are employed. In 2015 the publisher celebrated the 70th year of publication of the MZ.

Newspapers

The publishing house publishes the daily newspaper Mittelbayerische Zeitung , the free advertising paper Rundschau and the business newspaper.

daily newspaper

The print edition appears with a total of 13 regional editions. The main locations of the newspaper are Regensburg, Cham , Kelheim , Neumarkt in der Oberpfalz and Schwandorf.

The regional editions in detail:

The sold circulation is 99,541 copies, the readership is given by the publisher as 400,000 people. Overall, it can be said that the Mittelbayerische Zeitung has become a leading medium for most of the Upper Palatinate as well as for the neighboring north-western Lower Bavaria .

The main competitors in the north are Der neue Tag from Weiden in der Oberpfalz , in the south and east the Straubinger Tagblatt / Landshuter Zeitung media group , in the south-west the Donaukurier from Ingolstadt and in the west the Nürnberger Nachrichten with its local edition Neumarkter Nachrichten . More distant competitors are the Passauer Neue Presse and the Münchner Merkur with its home newspapers.

Advertisement sheet

The free advertising paper Rundschau appears weekly, always on Wednesday, with a total circulation of 457,686 copies (as of 2014).

Business newspaper

The business newspaper has been published since October 15, 2010 . With a monthly circulation of 13,000 copies (as of 2015), the newspaper reports on economic topics from Eastern Bavaria. The focus is on regional companies, it is a platform for the Eastern Bavarian economic area.

Edition

The Mittelbayerische newspaper , like most German newspapers in recent years to rest lost. The number of copies sold has fallen by an average of 1.7% per year over the past 10 years. Last year it decreased by 2.3%. It is currently 99,541 copies. The share of subscriptions in the circulation sold is 86.2 percent.

Development of the number of copies sold

Awards

The editorial team of the Mittelbayerische Zeitung has already won a number of awards. In 1999, for example, the book publisher was awarded the “Oberpfälzer Bierführer” for the “ Golden Beer Idea ” from the Bavarian Brewers ' Association and the Bavarian Hotel and Restaurant Association. The newspaper has received several Awards of Excellence at the European Newspaper Award since 2007. The local editorial office in Regensburg achieved second place in the German Local Journalist Award of the Konrad-Adenauer-Stiftung in 2011 . In 2014, the Mittelbayerische Zeitung was awarded the Bavarian Print Media Prize in the company category. A number of individual employees are also award-winning. Among other things, Angelika Sauerer received the journalist award “Schizophrenia and Stigma - Living with Mentally Ill People” (award winner 2003/2004, awarded on September 24, 2004 in Mainz).

Digital offers

On March 16, 2015, the online offering at Mittelbayerische.de was completely redesigned and a paywall was introduced. Since then, only four articles per month have been freely available. There are also a number of mobile applications. This also included the new MZ-Kompakt news app (for iOS and Android - now discontinued), but also some topic-specific offers such as the Jahn app (discontinued).

As of October 1, 2018, the offer was revised and the paywall was replaced by a freemium model. From now on, unlabelled articles are freely accessible, chargeable articles are marked with a symbol and become unrecognizable after a few lines.

For mobile operating systems, the daily newspaper is displayed as an ePaper in its own app. Other digital products of the house are Regensburg-entdecke.de and kult.de. The Mittelbayerische Zeitung also operates the football portal fupa.net in the Upper Palatinate.

Other offers from the publisher

Events

The publisher offers events all year round, such as: MZ children's citizens ' festival " Kibü ", district circuit, sing-along concert, reader trips, benefit concerts as well as sponsoring and platforms for associations and cultural workers. Advance ticket sales in Central Bavaria, where tickets for open airs, concerts, operas, festivals, musicals and theaters are offered, rounds off the portfolio.

Postal service provider

For more than 10 years the publisher has offered postal services through City Mail for the business mail of over 2000 companies and authorities in the region. The subsidiary is one of the first private mail service providers to be certified by DQS - German Society for the Certification of Management Systems in accordance with DIN EN ISO 9001 2008. City Mail offers its own stamps for private mail. The post is transported and delivered both in the sales area by City Mail and throughout Germany by partners.

Direct distribution

Another subsidiary of the publishing house is the company VIA (distribution on behalf GmbH). Every week over 4 million brochures and 700,000 advertising papers are distributed unaddressed by around 100 drivers and 3,500 delivery people. Deliveries are made to private households only.

Press delivery company

Pressezustellgesellschaft Oberpfalz mbH is a delivery company owned by the Mittelbayerischer Verlag. Around 2000 newspaper deliverers distribute around 130,000 newspaper copies every day.

Broadcast participation

As a leading media company in the greater Regensburg area, the publisher has a stake in regional radio stations.

Others

On March 7, 2010, the editor and publisher Peter Esser received by German President Horst Koehler , the Order of Merit of the Order of Merit of the Federal Republic of Germany. Bavaria's Prime Minister Horst Seehofer awarded Peter Esser the Bavarian Order of Merit on October 14, 2015 .

literature

  • Peter Morsbach (editor): Regensburger Almanach 2014 - City of Miracles . MZ Buchverlag in the H. Gietl Publication Service GmbH, Regenstauf, From the “fighting press” of the 20s to the “watchdog of the democratic press” , pages 100 to 115. ISBN 978-3-86646-303-5 .

Web links

Individual evidence

  1. ^ Historical Lexicon of Bavaria: Regensburger Anzeiger
  2. ↑ Mittelbayerische.de: The MZ editor-in-chief is repositioning itself . In: Mittelbayerische Zeitung . ( Mittelbayerische.de [accessed on August 3, 2017]).
  3. ↑ according to IVW ( details on ivw.eu )
  4. ^ Inauguration: MZ-Medienhaus , accessed on February 6, 2015
  5. ↑ according to IVW , second quarter 2020, Mon-Sat ( details and quarterly comparison on ivw.eu )
  6. ↑ according to IVW ( online )
  7. ↑ according to IVW , second quarter 2020, Mon-Sat ( details and quarterly comparison on ivw.eu )
  8. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
  9. ↑ Golden Beer Idea - Laureate 1999-2017 Bavarian Brewers Association.
  10. ↑ Bavarian Print Media Prize 2014 - Aigner recognizes innovations in the print industry. Association of Bavarian Newspaper Publishers V, Association of Magazine Publishers in Bavaria V., Association of Printing and Media Bavaria e. V, October 23, 2014, accessed November 8, 2014 .
  11. ↑ Mittelbayerische: The new website comes with a payment barrier ( memento of the original from November 17, 2015 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.die-zeitungen.de archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , The Newspapers, March 19, 2015
  12. ↑ Mittelbayerische.de: New. Accessed November 27, 2018 (German).
  13. ↑ Peter Esser: Bundesverdienstkreuz am Bande , accessed on April 30, 2015
  14. ↑ Peter Esser: Bavarian Order of Merit , accessed on October 15, 2015