Patrizio Bertelli

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Patrizio Bertelli (born April 6, 1946 in Arezzo , Italy ) is an Italian entrepreneur , husband of Miuccia Prada and CEO of the Prada fashion company .

Life

Patrizio Bertelli comes from a family of Tuscan lawyers . When he was six years old, his father died at the age of 39. He was raised by his mother, a teacher . Early on, he showed a certain talent for drawing and painting . 1967 Bertelli founded at the age of 21 years in his hometown of Arezzo, a leather goods - factory named Sir Robert . At the end of the 1960s, he gave up his engineering studies at the University of Bologna without a degree in order to produce highly fashionable leather belts for men. Within almost 10 years the company developed into a medium-sized manufacturer of belts and bags with 30 employees and traded as I Pellettieri d'Italia . 1977 got the belt completely unknown producer on a fashion - exhibition in Milan Miuccia Prada, a daughter of the best Milanese family know. Bertelli had copied designs from Prada and thus attracted the initially negative attention of the future company heiress. Nevertheless, Miuccia Prada first came into business contact with Bertelli as a supplier to his parents' company, moved in with him after two years and finally married him in 1987.

The Prada-Bertelli family now lives with their two sons, Lorenzo (* 1988), a successful rally driver , and Giulio (* 1991), in the Pradas' Milanese city apartment.

Bertelli is actually left-handed , but was raised to be right-handed for social reasons . He has a penchant for cars and owns a few Porsche models. He is an enthusiastic hobby cook and passionate restaurant visitor. The journalists Bertelli is because of his choleric feared outbreaks. He is considered charismatic , technically competent , tireless , demanding and quick-tempered . When his wife Miuccia, with whom he often has loud discussions, talks about him, she doesn't talk about "Patrizio", but about "Bertelli". The German designer Jil Sander , whose company was owned by the Prada Group from 1999 to 2006, couldn't cope with Bertelli's temperament and ended the collaboration not only once but twice in a dispute. The Austrian designer Helmut Lang also left his company in 2005 after it was bought by Prada in 1999. However, after Bertelli had finally resold the brands Jil Sander and Helmut Lang at a loss, Prada's formerly biggest competitors were also robbed of their founders / designers.

In 1997, passionate sailor Bertelli founded the yacht syndicate Luna Rossa Challenge to win the America's Cup . In the years 2000 to 2013, the Luna Rossa team competed four times at the America's Cup without winning the cup. In 2000 Luna Rossa made it to the Final Series after winning the Louis Vuitton Cup .

Prada

From 1979, Bertelli expanded the small, somewhat outdated, leather bag and suitcase manufacturer Prada, which his wife had inherited, into an international fashion group. Bertelli is seen as the maker behind the Prada brand, while his wife is responsible for the design and aesthetics . The combination of the two characters defines the Prada brand. Bertelli persuaded Miuccia Prada 1986 settlement of a Prada boutique in New York City , urged in 1988 to the launching of Prada women's fashion and finally in 1993 by Prada Men's Clothing. Towards the end of the 1990s, Bertelli pursued a massive acquisition strategy with Prada and, amassing immense debts, bought entire companies or shares in companies such as Fendi , Gucci , Helmut Lang, Jil Sander and others, in order to add them to the Prada Group for the purpose of international competitiveness integrate. Most company purchases had to be resold later, often at a loss. In retrospect, Bertelli describes this strategy as a mistake, even if it seemed plausible at the time. Nevertheless, Bertelli changed the company during this time from a company with double-digit million sales into a multi-billion dollar global player . After several unsuccessful attempts , Bertelli placed Prada on the Hong Kong stock exchange in June 2011 .

Web links

Individual evidence

  1. ↑ SZ-Magazin No. 18, April 30, 2015, p. 37.
  2. ^ Prada Goes Shopping , CNN Money, September 27, 1999
  3. ^ The House of Prada , Forbes, September 15, 2003
  4. ^ Prada Goes Shopping , CNN Money, September 27, 1999
  5. ↑ Miuccia Prada , Deutsche Vogue, accessed: September 28, 2010
  6. ^ A stitch in the slant , Die Zeit, November 1997
  7. ↑ Vita Prada! ( Memento from September 10, 2012 in the web archive archive.today ), Hype Magazine, January 12, 2010
  8. ↑ Miuccia Prada , Amica, accessed September 28, 2010
  9. ^ Permit, Mr. Prada , Focus, March 17, 2003
  10. ↑ Jil Sander - An die Mode-Chain , FAZ, March 25, 2009
  11. ↑ Portrait Bertelli: Website: Americas Cup Hall of Fame (English), accessed on August 31, 2015
  12. ^ Italian Bid for Top Title Blends Passion With Optimism , New York Times, June 5, 2007
  13. ↑ Prada - The Empire of Miuccia Prada , Manager Magazine, December 14, 2001
  14. ↑ Smart Sex , W Magazine, September 2009
  15. ↑ Miuccia and Me , Wall Street Journal, March 11, 2010
  16. ↑ Wolves in Cashmere Fur , Der Spiegel, August 23, 1999
  17. ↑ Fashion company: Not only the devil wears Prada , FAZ
  18. ↑ Fashion world: From the catwalk to the trading floor on page 2 FAZ.net
  19. ^ Dull IPO of Prada , manager-magazin.de, June 24, 2001
personal data
SURNAME Bertelli, Patrizio
BRIEF DESCRIPTION Italian entrepreneur
DATE OF BIRTH April 6, 1946
PLACE OF BIRTH Arezzo , Italy