Bath & Body Works
 | This article contains content that is written like an advertisement. (December 2007) |
 |
 | |
| Company type | Public |
|---|---|
| Industry | Retail |
| Founded | 1990 by Leslie Wexner |
| Headquarters | Columbus, Ohio |
Key people | Neil Fiske, CEO, Diane Neal, President |
| Products | Bath and Beauty products, gifts |
| Revenue | US$ $2,285,000,000 (FY '06) |
Bath & Body Works, LLC is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the country. It specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. Other Limited Brands include Victoria's Secret, Henri Bendel, White Barn Candle Co., and C. O. Bigelow. Limited Brands also once owned Abercrombie & Fitch, The Limited, The Limited Too, Express, Express Men as well as Lane Bryant and Lerner, which is now known as New York & Co.
In October 2006, Diane Neal, former president of GAP Outlet and Mervyn's, was brought in as the new president.
The company launched both a seasonal catalogue and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement. Net Sales as of January 28, 2006 were $2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.
In July 2008 the company announced that it was finally opening up six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market that is dominated by The Body Shop.
Signature Collection Fragrances
| Fresh Florals | Sensual Exotics | Luscious Fruits | Fresh, Cool, and Clean |
|---|---|---|---|
| Blushing Cherry Blossom | Black Amethyst | Black Raspberry Vanilla | Cucumber Melon |
| Cherry Blossom | Brown Sugar and Fig | Coconut Lime Verbena | Dancing Waters |
| Enchanted Orchid | Japanese Cherry Blossom | Irresistible Apple | Freshwater Cucumber |
| Moonlight Path | Midnight Pomegranate | Mango Mandarin | Rainkissed Leaves |
| Sweet Pea | Sensual Amber | Sparkling Peach | Sea Island Cotton |
| Velvet Tuberose | Warm Vanilla Sugar | ||
| Wild Honeysuckle |
Many other companies such as Athena's Olive Tree Athena's Olive Tree Website, Best Bath Store Best Bath Store Website, Origins Origins Website, the Body Shop [www.thebodyshop.com The Body Shop Website] Burt's Bees Burt's Bees Website etc. sell similar products. Some common products are: natural or handcrafted soaps, semi-natural soaps, bath bombs and bath fizzies, bath melts, body butters, lip balms, bath and body gift baskets etc.