Austria milk and meat marketing

from Wikipedia, the free encyclopedia
Company logo 2
Company logo 1

The Austria milk and meat marketing reg.Gen.mbH , or shortly AMF , was an Austrian company, which as a group of dairy and meat industry was conceived and was from 1990 to 1996.

history

Emergence

The AMF was founded in September 1990 at the instigation of the then Schärdinger Dairy Association boss Hermann Zittmayr and, in the course of preparations for Austria's upcoming EU accession, the production and sales of the Austrian dairy industry , but also of meat processing companies , were to compete in one set a larger economic area . The concept of agricultural cooperatives , which has long been successfully implemented in the dairy associations, should therefore be applied on a much larger scale than before.

Sub-operations

The group was brought into being in the same year through the merger of a total of six dairy associations with 1,800 employees, with the Schärdinger Dairy Association holding 47.68% and Agrosserta 25.07% of the shares. The legal form was a " registered cooperative with limited liability " (reg.Gen.mbH). As an amalgamation of six important dairies with 27 production locations in Upper Austria, Lower Austria, Styria, Carinthia and Burgenland, the AMF had the following branches and locations:

Corporate activity

Although there was no question of the need for cooperation and joint marketing , there were also doubts as to whether the creation of an even larger sales organization for agricultural products would be the best way to secure the existence of the then comparatively small-scale Austrian dairy and meat industry in a large domestic market . The farmers feared a rapid fall in prices due to internal competition and overproduction ( milk lake , butter mountain ) and were critical of the idea of ​​a new agricultural company. The founding of the AMF was also not without controversy among the employees of the six dairy associations involved, as there were fears of redundancies and company relocations. The corporate headquarters were initially located at the headquarters of the Schärdinger Dairy Association in Schärding am Inn , but the management tasks were increasingly transferred to Pasching and finally to Linz, with a move to Vienna also being considered.

After the founding of the AMF, numerous restructuring and rationalization measures were carried out and the brands of the six founding companies were centrally marketed. The Desserta and Schärdinger brands were established in the high-priced market segment, with the latter becoming the market leader for cheese and dairy products. Management errors and insufficient preparation for the European market brought a new competitive situation for the AMF despite far-reaching changes, through which the long-flourishing companies came under economic pressure.

Shortly after it was founded, the AMF took over the 50% share of Lactoprot , a major supplier to the food industry, from the Austrian Dairy and Cheese Association (ÖMOLK) . This company was founded in Germany in 1979 under the name Dairyfood and its production focus was on the manufacture of milk protein for industrial customers. In 1993 the company became fully Austrian. In the same year, the AMF Group achieved a turnover of 27.5 billion Schillings with 4,200 employees.

Decline

In 1994, however, the AMF Group's balance sheet showed liabilities of 8 billion Schillings. In the following year the result of ordinary business activity was minus ATS 43.6 million and in 1996 it was minus ATS 1.1 billion; the operating loss was 350 million schillings, the balance sheet loss 1.2 billion schillings.

After the failure of the group, the newly founded Berglandmilch bought the milk activities and the associated brand rights from AMF and started production at the turn of the year 1995/1996. The AMF itself was restructured into a holding company that only managed the remaining assets and gradually sold off the existing infrastructure in the following years. With the sale of the milk brand rights to Berglandmilch and NÖM AG , AMF's liabilities were reduced to 6.8 billion Schillings by the end of 1995, with the sale of NÖM AG and the transfer of the Lactoprot drying plant in Ried to Berglandmilch in 1996 the AMF's debts were reduced by a further 2 billion schillings.

In 1998, the former AMF General Director Gerald Aichinger and the former AMF CFO Walter Mayer founded the Artax Holding for financial investments in the dairy business, which also included the AMF Lactoprot operations. They finally came back into German hands and at the end of 1998 they became part of the newly founded Lactoprot International AG .

The meat division of the AMF Group was transferred to its former subsidiary Vivatis Holding AG in 1999 . Vivatis Holding is now fully owned by the “Private Foundation for the Preservation of Locations in Upper Austria”, which in turn is wholly owned by the Raiffeisenlandesbank Upper Austria .

The years after the end of the AMF were generally characterized by a tight restructuring and modernization program. Of the originally 27 locations of the dairies participating in the AMF, 20 were finally closed or merged with others, which resulted in the loss of numerous jobs.

Individual evidence

  1. ↑ a b c The story of Schärdinger ( Memento from December 30, 2012 in the web archive archive.today ) Accessed October 11, 2017
  2. ↑ a b c d e The History of Berglandmilch Accessed August 15, 2012
  3. ↑ a b The history of Lactoprot ( Memento of the original from November 7, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Accessed August 20, 2012 @1@ 2Template: Webachiv / IABot / www.lactoprot.de
  4. ↑ a b AMF Austria milk and meat marketing reg. Gene. mb H. on www.aeiou.at, accessed August 20, 2012
  5. ↑ a b c AMF puts horror balance ( memento of May 27, 2014 in the Internet Archive ) in: Wirtschaftsblatt (August 31, 1996), accessed August 20, 2012
  6. ↑ AMF-Immobilien with positive results ( memento from January 15, 2013 in the web archive archive.today ) in: Wirtschaftsblatt (October 5, 1996), accessed August 20, 2012
  7. ↑ 10 years Artax. (PDF, 1.1 MB) Archived from the original on July 18, 2012 ; accessed on October 11, 2017 .