Carhartt
| Carhartt, Inc.
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|---|---|
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| legal form | Incorporated |
| founding | 1889 |
| Seat | Dearborn , Michigan |
| management | Mark Valade ( CEO ) |
| Number of employees | about 5000 |
| Branch | Textile industry |
| Website | www.carhartt.com |
| Status: January 24, 2018 | |
The Carhartt, Inc. is an American clothing manufacturers.
history
Carhartt, Inc.
Carhartt was founded in Detroit in 1889 by Hamilton Carhartt († 1937) as Hamilton Carhartt & Company . The main target group was initially steel and railway workers , among whom the Carhartt dungarees were popular. By the 1910s, Carhartt cotton mills existed in South Carolina and Georgia , and weaving mills in Atlanta , Detroit, Dallas, and San Francisco . International expansion to Canada and France began even before the First World War . During the war years it was produced for the American armed forces. Hamilton Carhartt was followed in 1937 by his son Wylie Carhartt, who opened, among other things, Carhartt factories in Kentucky and Tennessee , which still exist today. Under Wylie's son Robert Valade was in the 1970s with the lucrative production of trademark goods started for large American retailers. The construction of the Trans-Alaska Pipeline offered a large market for Carhartt workwear in those years. Over time, Carhartt has grown into one of the best-known brands for functional workwear by manufacturing hard-wearing products . From the late 1970s and early 1980s, the rustic clothing brand, which at the time was priced below the established fashion brands, inadvertently boomed with wide baggy pants , hooded sweaters and wide-cut worker jackets among fans of hip-hop , graffiti and skateboarding . Scene. In 1996, Hamilton Carhartt's grandson, Mark Valade, took over the management of the company, opened his own shops in the USA and, among other things, added the first complete women's collection to its range. There are now extensive collections for men, women and children in the USA. Linda Hubbard, an outside manager, has been running the Carhartt business since 2013. Carhartt, Inc. has approximately 2,200 employees in the United States and approximately 5,000 worldwide.
Carhartt, Inc. operates around 30 stores with its own products in the USA and is otherwise represented by its own online shop and specialist retailers. In Europe, including Germany, Austria and Switzerland, as well as Australia and New Zealand, the products are offered through local (labor) specialist dealers. To this day, some of the collections are produced in the USA and this is declared as "Made in the USA".
In Europe, the brand is divided into two areas: on the one hand, Carhartt Workwear , produced by the American company Carhartt, Inc. , which sells classic workwear based on the American model, and, from the late 1990s, in the more fashionable one controlled by a German licensee Carhartt Work in Progress .
Carhartt WIP
The Swiss entrepreneur Edwin Faeh, who founded the jeans brand Big Star with his brothers in 1974 , imported Carhartt goods from the USA from 1989 under the name All American Concept and finally obtained a license from Carhartt, Inc. for production in 1994 and the distribution of its own fashion collection under the brand name Carhartt . Production continues at the Weil am Rhein location to this day , initially only for Germany and finally for Europe. From 1997 Faeh's company Work in Progress positioned the Carhartt brand with its own designs less strongly in the field of robust work clothing , but rather made a name for itself in the youthful skater, BMX and hip-hop scene with fashionable collections . In the same year a shop was opened in London. In European trend shops you can find T-shirts , baggy jeans , pullovers and skateboards as well as numerous accessories such as belts , bags, purses , woolen hats and stockings from Carhartt. The main target group for Carhartt WIP are men between the ages of 15 and 50. From 2000, Carhartt WIP also offered women's fashion, which was scaled back in the following years and expanded again from the mid-2010s. The designs are coordinated with the American licensor. Carhartt WIP also gained a good reputation among electronic music listeners through targeted sponsorship - the readers of De: Bug magazine voted the brand the most popular fashion label in 2005 and in the years before that. Carhartt WIP published Rugged magazine several times a year until the end of 2009 . The English-language image magazine covered the core topics of fashion, music , art, BMX, skateboarding and computer games and was available free of charge in almost all Carhartt shops in Europe , Japan and Australia .
At the end of the 2000s, Edwin Faeh's nephew Arnaud Faeh, who worked for the company from 2006, took over the role of creative director at Carhartt WIP until 2015. Especially under his leadership, the company entered into collaborations with other well-known brands, such as Vans (2008, 2011, 2015), Burton Snowboards (2011), Fragment Design (2011), the New York designer Adam Kimmel (2011; from the American parent company initiated), the French fashion brand APC (2012), London Undercover (2012), the Dutch streetwear brands Patta (2014 and 2016) and PAM (2014 and after), Stüssy (2015), Isle Skateboards (2016), Converse (2017 ) and much more
In 2013, 1,300 employees worked for Carhartt WIP, 400 of them in Germany. A total of 150 workers are employed in the European branches in Ommen ( Netherlands ) and in the textile factory in Poland to manufacture the products . There is also production in Tunisia, Taiwan, Vietnam and China. Annual sales in the mid-2010s were over 120 million euros. Faeh is the managing director to this day and also holds the European license for the Japanese brand Edwin Jeans and the British shoe brand Pointer .
In 2014 Carhartt WIP had 60 stores in Europe, Australia, China, Japan, Korea, Taiwan and Thailand. In 2011, Carhartt WIP opened a store on New York's Crosby Street in SoHo, the first store on the territory of the American parent company. The store moved a few blocks down to Lafayette Street in 2017. Furthermore, the brand is represented internationally via its own online shop and sometimes in upscale retail.
Hamilton Carhartts automobile production
In 1910, Hamilton Carhartt founded the Carhartt Automobile Corporation , located at the intersection of Jefferson Avenue and Townsend Street (now Baldwin Street ) in Detroit. Managing Director and Vice President was Hamilton Carhartt Jr . Production of the Carhartt - midsize car ran from August 1910 to March 1912. After initial success broke the sales and Hamilton Carhartt decided to get off to minimize the losses in the automotive manufacturing. Production ended in March 1912 after around 500 Carhartt automobiles had been built.
Web links
Individual evidence
- ^ A b Company Overview of Carhartt, Inc. In: bloomberg.com. Bloomberg LP , accessed March 21, 2018 .
- ↑ a b Mossy Oak® Enters Camouflage Partnership with Carhartt. In: carhartt.com. Carhartt, Inc., January 24, 2018, accessed March 21, 2018 .
- ↑ Carhartt History carhartt.com, accessed: 10 June 2017
- ↑ Carhartt WIP's Founders on Remaining Box-Fresh after All These Years sleek-mag.com, November 4, 2017
- ↑ History carhartt-wip.com, accessed: June 9, 2017
- ↑ Exclusive Interview: Carhartt Work In Progress dazeddigital.com, March 2, 2012
- ↑ For Carhartt, the latest collaboration with Adam Kimmel from New York is a step into the future musikexpress.de, April 7, 2011
- ↑ When workwear becomes fashion badische-zeitung.de, October 8, 2013
- ↑ Carhartt WIP Store, New York City ( Memento of the original from April 7, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. carhartt-wip.com, October 24, 2011
- ↑ Carhartt Work in Progress to Open NYC Shop on Thursday: Chatting With Creative Director Arnaud Faeh gq.com, October 24, 2011
- ↑ Inside Look at the New Carhartt Work In Progress NYC Flagship Store porhomme.com, March 14, 2017
- ^ Matt Wolfe: The Carhartt Automobile Corporation. , Automotive Hall of Fame, December 1, 2015.
