E. Braun & Co.
| E. Braun & Co.
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|---|---|
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| legal form | GmbH |
| founding | 1863 |
| Seat | New York City |
| Branch | retail trade |
| Website | ebraunandco.com |
The company E. Braun & Co. is a traditional company, originally from Austria comes from and is headquartered in Vienna had. At the time of the Austro-Hungarian monarchy, it was one of the most renowned companies for clothing and textiles .
history
The company was founded in 1892/93 by Emanuel Braun and his brother Josef as silent partners . The main business was at Graben 8 in the 1st district and was originally run as a bridal equipment company. In 1911, Emperor Franz Joseph I appointed it purveyor to the imperial and royal court . The company expanded from Vienna to Karlsbad , where a branch opened in 1912. Another branch in Prague followed and in 1914 the largest branch in Berlin , Unter den Linden 2. The company was also represented in Baden-Baden , Southampton and Palm Beach . E. Braun & Co. also became supplier to the court of Sr. Königl. Highness d. Prince August Wilhelm v. Prussia at the Berlin court.
Because of their Jewish descent, Emanuel Braun's daughter and grandson Gustav Oser had to flee from Austria to Egypt after the “Anschluss” , where they again established two reputable businesses. In 1943 they came to New York , where other family members had already emigrated. There they opened a branch specializing primarily in bed linen. Over the decades, Oser established himself more and more with his small shop on 717 Madison Avenue in New York City.
The Viennese business, including the property belonging to it, was " Aryanized " in 1938 by Georg and Philipp Wiedersum and continued by the former apprentice Franziska Färber in the spirit of the Mayer-Oser family. They also protected it from being pillaged by Russian soldiers at the end of World War II. After the end of the war, the family's businesses in Vienna and Prague were restituted , but the Berlin shop was destroyed. In 1962, the third generation of the family took over the company.
After 1945 Franziska Färber rebuilt the business in Vienna under the supervision of Henry Mayer; after her retirement he took over the management again. In 1975 it was placed under monument protection. The property was sold to an insurance company, and in 1986 the Braun & Co. company was sold to the Swiss group Bally . In 2001 Palmers took over the men's and women's outfits. The old branch at Graben 8, with over 1,500 square meters, had to be transferred to H&M in 2004 due to increased rents and unprofitability . The Viennese monument protection was able to ensure that the old inventory and furnishings from the early days were preserved, the Swedish H&M group moved into the property. The last managing directors were Nina Müller and Michael Winter, who also closed the shop in May 2004.
In November 2004 the Palmers family donated the old guest book and two photo albums from E. Braun & Co. to the Vienna City and State Library. The Golden Guest Book extends from the 1920s to 2002 and bears the names of customers such as Alma Mahler , the composer Richard Strauss , the sculptor Fritz Wotruba , Gottfried von Eine , the Czech President Václav Havel and the artist Eugène Ionesco . The photo collection shows the interiors of the branches, the production facilities and private photos of the Braun family. This collection can be viewed in the Vienna Library in the City Hall .
In 1988 Frederic L. Barbatelli bought the business and the rights to the name in New York and breathed new life into it. Another branch was opened by his cousin in Beverly Hills in the 1990s. In April 2009, after 60 years, the old branch closed and the business moved to 484 Park Avenue .
Individual evidence
- ↑ The End of the Button King. Neue Zürcher Zeitung , May 2, 2004, accessed on February 4, 2009 (the monarchy dies a second time in Vienna).
- ^ Address book Berlin from 1916
- ↑ Tina Walzer , Stephan Templ: Our Vienna. Aryanization in Austrian . Structure, Berlin 2001, ISBN 978-3-351-02903-6 , p. 152.
- ↑ Palmers sells luxury location Braun & Co. Der Standard , February 5, 2004, accessed on February 4, 2009 .
- ↑ Leo Szemeliker: "The expansion is not complete". Der Standard, August 2, 2004, accessed on February 4, 2009 (H&M Austria boss Claudia Oszwald in a STANDARD interview about everyday price wars, new business concepts, designers in discount stores and brave greengrocers around the corner.).
- ^ Historical books by Braun & Co handed over to the City of Vienna. City hall correspondence, November 18, 2004, accessed April 27, 2009 .
- ↑ Terry Pristin: On Madison Avenue, Shops Pack Their Hand-Tooled Bags. The New York Times , February 4, 2009, accessed March 2, 2009 (English, Frederic L. Barbatelli, a co-owner of E. Braun, said he was moving to be closer to D. Porthault and other Park Avenue purveyors of luxury home goods.).
literature
- Ingrid Haslinger: Customer - Kaiser. The story of the former imperial and royal purveyors . Schroll, Vienna 1996, ISBN 978-3-85202-129-4 .
- Paul Lester: Downtown Vienna: Are we digging up tradition? Die Presse , April 2, 2004, accessed on February 4, 2009 (Doom and gloom at Wiener Graben: Underwear chain Palmers, who had already gambled away Adlmüller's legacy, loses luxury flagship Braun & Co to cheap chain H&M. The elegant world is crying. Crocodile tears? ).
- Historical books from Braun & Co handed over to the City of Vienna. City hall correspondence, November 18, 2004, accessed April 27, 2009 .
Web links
Coordinates: 48 ° 12 ′ 29 ″ N , 16 ° 22 ′ 15 ″ E