Erdinger Weißbräu

Erdinger Weißbräu Werner Brombach GmbH private brewery
legal form	Company with limited liability
founding	1886
Seat	Erding , Germany
management	Werner Brombach; Stefan Huckemann; Peter Liebert; Josef Westermeier;
Number of employees	525
sales	192 million euros
Branch	Wheat beer brewery
Website	erdinger.de
	As of December 31, 2017

Gasthaus Erdinger Weissbräu , Long Line 1

Erdinger Weißbräu is a brewery in Erding , northeast of Munich. The best known product is the Erdinger wheat beer .

With an annual output of around 1.71 million hl, Erdinger Weißbräu is, according to its own statements, the largest wheat beer brewery in the world, and it does not issue any licenses. The only location is Erding. From there, the wheat beer is exported to over 100 countries worldwide.

history

Beer output from the Erdinger brewery in St.

1975			225,000
1990			1,000,000
1998			1,270,000
2006			1,530,000
2009			1,590,000
2011			1,720,000
2013			1,510,000
2015			1,800,000
2016			1,850,000
2017			1,800,000
2018			1,800,000
2019			1,710,000

Erdinger Weißbräu started in 1886, when the construction of a wheat beer brewery in Erding was first mentioned in a document. After several changes of ownership (until 1890 the Erdinger Johann Kienle was the owner, then the Munich Stadlmaier family, from 1930 it belonged to the Malzfabrik FW Otto from Hildesheim ) the then managing director Franz Brombach bought the brewery in 1935 and named it Erdinger on December 27, 1949 Weißbräu. In 1965 the brewery was able to achieve an annual output of around 40,000 hl for the first time.

In 1965 Franz Brombach's son, Werner Brombach , joined the company. After the death of his father in 1975, the business graduate and master brewer took over the private brewery and continues his father's work to this day. In 1978 the brewery achieved an output of around 225,000 hl, making it the market leader.

After the company headquarters in the old town no longer offered enough space, new brewery facilities were built in 1983 on an area on the outskirts of Erding. In 1990 Erdinger was the first wheat beer brewery to break through the 1 million hl mark.

In 1991 the other still existing Erdinger brewery, Fischer's Stiftungsbräu, became part of the Weißbräu, which expanded the range to include light beer . It is offered as the Hell Foundation . The production of Fischer's Hell was transferred to the Irlbacher Brewery in 2011.

sorts

Erdinger wheat beer ( yeast wheat ) in the 0.5 l bottle and in the glass

The portfolio of the private brewery includes eleven or twelve different wheat beers (the Erdinger Festweiße is only served at the autumn festival in Erding and is not available in stores, only production surpluses are sold regionally in bottles after the autumn festival). Erdinger Weißbräu relies on traditional bottle fermentation for its wheat beers. H. wheat beer matures in the bottle (similar to champagne).

Erdinger wheat beer with fine yeast (yeast wheat)

Erdinger wheat beer dark

Erdinger Pikantus dunkler Weizenbock (deep dark, malty strong beer)

Erdinger wheat beer crystal clear

Erdinger wheat beer light (alcohol and calorie reduced variant)

Erdinger alcohol-free

Erdinger non-alcoholic lemon

Erdinger alcohol free grapefruit

Erdinger Schneeweiße (only available in autumn / winter)

Erdinger Festweiße (festival beer with higher original gravity and higher alcohol content)

Erdinger Urweße (slightly darker wheat beer, bottled in the classic Euro bottle)

Erdinger Prinzenweße (party beer for the carnival season in 0.33 l longneck; introduced in 2016 and only sold regionally)

Erdinger Sommerweße (hoppy wheat beer for the summer in 0.33 l longneck; introduced in spring 2016)

The Fischer's Stiftungsbräu branch produces:

Stiftungsbräu Helles Vollbier

particularities

Fan club

In 1995, Erdinger Weißbräu was one of the first on the beer market to set up its own fan club, which now has more than 80,000 members, including numerous celebrities such as Franz Beckenbauer , Mario Basler , Gerd Rubenbauer , Jens Weißflog and Lothar Matthäus . A special fan club magazine is published twice a year for members.

Team Erdinger alcohol-free

With more than 5000 active members, the Erdinger Alcohol-Free Team is an athlete community of professional and amateur athletes.

Well-known members are Andreas and Michael Raelert , Nils Frommhold , Patrick Lange , Andreas Dreitz , Michael Göhner , Florian Angert , Julia Gajer , Laura Philipp , Frederic Funk and Daniela Sämmler (all triathlon) as well as Simon Schempp , Erik Lesser , Lukas Hofer , Vanessa Hinz and Franziska Preuss (all biathlon).
After the end of their active career, the former team members Magdalena Neuner , Michael Greis and Andreas Birnbacher (biathlon) as well as Nicole and Lothar Leder (triathlon) are among the brand ambassadors for Erdingeroholfrei . Wenke Kujala is the team manager responsible for the triathletes.

Sponsorship

Ground hopping tour: weekend event for 20 soccer fans each. One game each from the 1st and 2nd Bundesliga and a regional league game with the Erdinger ground hopping bus will be visited.

Erdinger Sautrogrennen: fun event in summer, during which a water course in "Sautrögen" (wooden tubs that were previously used to bristle the pigs) must be run through as undamaged as possible.

Erdinger Meister-Cup: Small-field soccer tournament in which all Bavarian and Württemberg amateur championship teams can compete against each other for the title of “Master of the Masters”.

advertising

The Erdinger Weißbier advertising slogan is "Erdinger Weißbier - brewed with body and soul".
The Erdinger jingle "Des Erdinger Weissbier, des is hoid a splendor hollara-di-riad-dei, we like it day and night." Has been in use unchanged since the early 1970s. The melody comes from the folk tune "My father is Häusl".

Well-known Erdinger Weißbräu advertising media are Franz Beckenbauer (since 2003) and Magdalena Neuner .

Controversy

When trying to be able to use the geographical part of the name alone, the brewery was defeated by the Süddeutsche Zeitung . The local part can continue to be called Erdinger SZ , but Erdinger Weißbräu had already managed to rename the Erdinger Therme to Therme Erding and the Erdinger Jazz Days to Jazz Days Erding .

The Erdinger Herbstfest , the Erdinger Organ Week and other companies and events refused to change their names, some of which had existed for decades.

At the end of March 2013, Warsteiner confirmed investigations by the Cartel Office against German breweries for possible illegal price fixing, including Erdinger. After it became apparent that Erdinger Weißbräu was not involved in price fixing, the investigation was discontinued.