famila

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A Famila shopping center in Flensburg - Wasserloos (2015)

Famila ( proper spelling famila ) is the name of several hypermarket or hypermarket chains in Germany and Italy that operate under the same logo. The name is used spatially divided by several independent trading groups (for example in northwest Germany by the Bünting Group ), under each of which there are other trading companies (in the case of the Bünting Group, for example, the supermarket chains Markant and Combi ).

history

The famila department stores go back to 1968 when, under the management of Adolf Spinner from Offenburg, among the former A&O wholesalers Bartels-Langness, Bremke & Hoerster, Bünting and Lupus, the idea arose to set up a joint retail chain around themselves to arm against the then growing competition of the large-scale stores. It was not only possible to use a common brand nationwide and to appear as a uniform department store chain to the outside world, but at the same time the regionality could be preserved. For this purpose, a uniform famila headquarters was founded in Heidelberg, in which, in addition to the five wholesale companies, the Merck Finck & Co bank with 50% and the Oetker Group owned Bankhaus Lampe with 25% held a stake. The Heidelberg head office, which in addition to its task of supplying the regional companies with a wide range of services, had a 51% stake in the regional companies (the remaining 49% belonged to the wholesalers themselves), was dissolved in 2001. With retroactive effect from January 1, 2001, the wholesalers each acquired the remaining 51% from the Heidelberg headquarters.

Today's famila department store chain comprises the sales areas in the north-west (Bünting) and north-east (Bartels-Langness) of Germany. There are also markets in Italy and plans to expand to the Netherlands. In 2009 the German famila department store chain (Nordwest, Nordost and Rhein-Neckar) was ranked first in the “ Kundenmonitor Deutschland ” category in the “Customer Satisfaction” category, ahead of Globus , Hit , Kaufland , Marktkauf , Real and Toom . On January 31, 2010, the department stores of famila Rhein-Neckar (Lupus) were completely taken over by the Kaufland Group.

Sales areas (Germany)

In Germany, the famila group shares the following companies:

Famila northeast

Logo without slogan from famila Nordost

In 1974 the first famila department store of Famila Handelsmarkt Kiel GmbH & Co KG was opened in Eutin . In 2000, 25 magnet stores from the Tengelmann Group were taken over. There are currently 86 branches in Schleswig-Holstein, Hamburg and Mecklenburg-Western Pomerania as well as in eastern Lower Saxony , North Rhine-Westphalia and northern Brandenburg . About 6000 people are employed at famila Nordost. The Famila Market Kiel GmbH & Co KG is a subsidiary of the company Bartels-Ness . In February 2011, following concerns from the Cartel Office regarding the takeover of all stores by Edeka , it was announced that the Ratio consumer stores in Löhne and Bielefeld would be taken over by famila Nordost. After Bünting, the parent company of famila hypermarkets in the north-west, is said to have been interested in the takeover of Ratio, the Bartels-Langness group of companies is advancing into the expansion area of ​​famila Nordwest.

Famila Nordwest (previously famila Leer Oldenburg )

Logo with slogan from famila Nordwest

In 1977 the first famila center was opened in Oldenburg, which was the largest consumer market in Germany with 18,000 m² when it opened. Since then the sales area has been expanded. In 2009 there were 21 hypermarkets in the northwest in western Lower Saxony and on the outskirts of Bremen (until 2007 there was a famila store in Bremen itself, before it was demolished and replaced by the smaller Bünting sales line Combi). The famila hypermarket shopping venue GmbH & Co. KG belongs to Bünting Group and has its headquarters in Lower Saxony Leer (with the move from Oldenburg to blank the name of the regional company changed).

At the same time, the company continues to operate the largest famila store in Germany, the famila XXL in the famila shopping area Wechloy in Oldenburg (formerly famila Center ). Since spring 2007, it has been expanded by 7,000 m² from 18,000 m² to 25,000 m² and has been completely renovated, in some cases even torn down and rebuilt. It also serves as a model market for representatives of other communities in which the Bünting Group wants to expand or rebuild. In addition to the supermarket itself, numerous other trading companies are represented at the Wechloy location.

Logo with slogan from famila Rhein-Neckar

Famila Rhein-Neckar (until 2010)

The famila commercial enterprises GmbH & Co. KG Rhein-Neckar operating 12 stores with 1,400 employees in southern Hesse, southern Rhineland-Palatinate and mainly in Baden-Württemberg and belonged to Lupus GmbH . In addition to the supermarkets, famila had specialized in so-called wine stores in Karlsruhe and Pforzheim in the Rhine-Neckar area , which offered an above-average range of wines. In December 2009 it was announced that all branches, a cash & carry store (whose takeover by the Edeka Südwest subsidiary Union SB had been applied for at the Federal Cartel Office) and the entire workforce were to switch to Kaufland. The pre-requisite approval by the antitrust authorities, which was granted in January 2010, enabled a smooth takeover of the supermarkets on February 1, 2010, at least as had been announced. The employees received a one-year employment guarantee. The corresponding Internet address was taken over by the Bünting Group and forwarded to the familanordwest24.de online shop of the famila Nordwest department store chain, which has now been called myfamila.de.

Former famila shopping center (Bremke & Hoerster) in Gevelsberg

Famila Arnsberg / Soest (until 2003)

The Famila-Warenhaus GmbH u. Co. KG , based in Arnsberg, North Rhine-Westphalia, of Bremke & Hoerster GmbH & Co. was sold to the Kaufland Foundation on August 2, 2003. Until then there were still 35 hypermarkets with 3,150 employees, most of which were located in North Rhine-Westphalia. As early as February 1, 2003, three of the eight stores in Eastern Germany in Steinpleis , Glauchau and Zeitz were sold to Kaufland.

Famila Berlin (until 2001)

Until July 2001 the Famila Handelsmarkt GmbH & Co Betriebs KG existed in Berlin , which until then belonged to Meyer & Beck Handels KG (Meyer & Beck itself was sold on by the Oetker Group to a Berlin investor group in 2004 and finally to the Tengelmann Group in 2008 ). The existing stores, including those in Heinrich Heine Forum, Forum Neukölln and Avenue Charles de Gaulle, were taken over by the Kaufland Foundation in 2001.

Sales areas (other countries)

Italy

Famila Italy has been divided into four regional companies with almost 228 famila stores since 1984 and is part of the SELEX Group. Famila operates in 14 Italian regions and, in addition to the normal famila stores, operates twelve Iperfamila and 26 famila superstores . Famila appears in Italy as a sponsor of the multiple Italian women's basketball champions famila basket schio from Schio, Veneto .

Netherlands

Between 1971 and 1982 the German famila headquarters in Heidelberg tried to establish famila department stores in the Netherlands together with the Dutch trading company Schuitema . However, this attempt failed due to the clearly distinguishable market structure in the Netherlands. Ideally, there are grocery stores in the Dutch municipalities of between 1500 m² and 2000 m² that exclusively offer groceries. On average, however, they are often smaller, as Dutch retailers see the department stores as a threat to their regions and therefore in many Dutch municipalities the exclusive sale of food in supermarkets is permitted. The three existing stores were sold to Albert Heijn , a fourth and a fifth were not realized due to the financial risks. According to T. Monshouwer (former director at Schuitema), the failure of the famila department store chain in the Netherlands was due to the fact that there was no knowledge of how to buy and sell non-food items and the small size of the Netherlands was unsuitable be for hypermarkets.

As of 2009, the Bünting Group, which operates the famila department stores in northwest Germany, was expanding into the foreign countries bordering on the sales area. Famila department stores should be reopened in the Netherlands. By 2011, a first consumer market should be built in the north ( Leeuwarden ) or east ( Emmen ) on an area of ​​up to 7000 m². Other hypermarkets were to follow, and the west of the Netherlands was also seen as a long-term destination. The Bünting Group has its own office space in Drachten for expansion . The company is already gaining experience with Dutch customers, both in Ems-Park in Leer, for the famila department store located there, and through numerous customers who visit famila shopping area in Oldenburg-Wechloy.

Individual evidence

  1. a b Lebensmittelzeitung from May 3, 2001 ( Memento from October 12, 2003 in the Internet Archive ) (PDF; 5 kB)
  2. a b Lebensmittelzeitung from May 4, 2001 ( Memento from October 12, 2003 in the Internet Archive ) (PDF; 4 kB)
  3. Archived copy ( memento from January 17, 2011 in the Internet Archive ) (PDF), famila-nordwest.de in November 2009
  4. ^ Neue Westfälische: Ratio in Löhne and Bielefeld goes to Famila. Retrieved June 27, 2019 .
  5. [1]  ( Page no longer available , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , famila-nordost.de, February 25, 2011@1@ 2Template: Toter Link / www.famila-nordost.de  
  6. [2]  ( Page no longer available , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , Lebensmittelzeitung.net, February 24, 2011@1@ 2Template: dead link / jobs.lebensmittelzeitung.net  
  7. expansion. Retrieved June 27, 2019 .
  8. Archive link ( Memento from July 4, 2012 in the Internet Archive ), ebertz.de in February 2009
  9. Deal under wholesale stores: Union SB takes over Lupus C&C. Retrieved June 27, 2019 .
  10. [3] , gabot.de of December 16, 2009.
  11. ^ Badische Zeitung: Famila becomes Kaufland - Bad Säckingen - Badische Zeitung. Retrieved June 27, 2019 .
  12. Dirk Friedmann: Secure jobs for a year. January 25, 2010, accessed June 27, 2019 .
  13. famila - Moin, beautiful shopping world. - Famila. Retrieved June 27, 2019 .
  14. Schwarz Group continues to expand: Kaufland takes over Famila. Retrieved June 27, 2019 .
  15. Trendletter 01/2003 ( Memento of December 8, 2004 in the Internet Archive )
  16. Stefan Strauss: Kaufland quits dealers within four days: suddenly the shops close. February 17, 2006, accessed on June 27, 2019 (German).
  17. Archive link ( Memento from February 17, 2016 in the Internet Archive ), famila.it
  18. Schuitema in rood met Famila in Tilburs - Digibron.nl. May 25, 1972, accessed June 27, 2019 (nl-NL).
  19. [4]  ( Page no longer available , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , elsevierretail.nl of September 18, 2009@1@ 2Template: Dead Link / www.elsevierretail.nl  
  20. Hypermarket , Dutch Wikipedia
  21. Supermarché in Nederland? Instapproject mastertrack Real Estate Management and Development of the Technical University of Eindhoven ( Memento from September 11, 2014 in the Internet Archive ) (PDF; 270 kB).
  22. [5] , retailnews.nl of September 18, 2009
  23. [6] , famila.nl
  24. [7] , famila-hypermarkt.nl

Web links

Commons : Famila  - collection of pictures, videos and audio files