Meyer & Beck Handels KG

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Meyer & Beck Handels KG

logo
legal form Limited partnership
founding 1985
resolution December 31, 2004
Reason for dissolution Sale to Mema Handelsgesellschaft & Co.KG
Seat Berlin , Germany
management Heinz Mohr
Number of employees 580 (2004)
sales 138 million euros (2002)
Branch retail trade
Website [3] www.meyerbeck.de

The Meyer & Beck Handels KG was founded in 1985 company that mainly food was specialized. The company was created after the merger of the previously competing companies Meyer and Beck. The subsidiary of Dr. Oetker GmbH had branches under the name MEYER BECK , especially in Berlin and Brandenburg , which either closed at the end of 2004 or were transferred to Mema Handelsgesellschaft & Co. KG . In the meantime, the successor company has also been dissolved and part of the former MEYER BECK branches have been sold to Kaiser's Tengelmann GmbH on September 1, 2008 . This in turn withdrew from the food market at the end of 2016 and sold the branches on to Edeka , which divided the branches with competitor Rewe .

The company's headquarters were at Montanstrasse 8-16 in Berlin-Reinickendorf .

history

prehistory

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Acquisition from the Manns brothers
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Historic MEYER logo
Historic MEYER logo from the 1960s

The company Hermann Meyer & Co. KG was founded on January 29, 1890 by the businessman Hermann Meyer (1846-1913) . In 1953, the first Berlin self-service supermarket was opened in Steglitzer Schloßstraße , the second self-service market followed just a month later in Berlin-Moabit . The opening of the first self-service market became a pleasure with “Every purchase is a pleasure; choose casually; no waiting. ” touted. By 1965, 92 of the then 120 branches had been converted to this system. The Hermann Meyer & Co. KG , which was once mainly for spirits, in 1959 Dr. Oetker sells. The company Butter Beck was founded in 1888 by businessman Oskar Beck (1860-1929) and was formerly known as Butter retail store.

  • MEYER company ID (from the front)

  • MEYER company ID (from behind)

  • Recipe idea for roast pork from the grill

From the foundation to the first crisis

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History, especially until 2000
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In 1985 the two formerly competing companies merged. From 1999 onwards they looked for a supplier. In addition to the eventual winner Edeka , the Rewe Group and Spar were also interested in the order.

In 2003 there were 53 branches with more than 1000 employees. From the 1990s the slogan What more could you want! used. The company had been in the red since 1997 and was in crisis. In 1997 the company recorded a drop in sales of 5.8 percent compared to the previous year. In the years that followed, the company did not manage to return to the black. Sales in the Oetker Other Interests division fell by 11.6 percent compared with 2002 to EUR 448 million. At that time, Oetker saw the problem at Meyer Beck, among others ( "[...] above all the loss of sales at the Berlin food retail chain Meyer-Beck." ). The chain's turnover in 2000 fell from 215 million euros to 177 million euros in 2001, and in the following year sales were only 138 million euros. At this point in time, the number of employees had already been reduced to 1,141 and five branches of the then 50 stores had been closed.

Sale and dissolution

Logo of the successor chain MEMA with Mein Markt and supermarket addition Logo of the successor chain MEMA with Mein Markt and supermarket addition
Logo of the successor chain MEMA with Mein Markt and supermarket addition

In 2003, the Dr. Oetker GmbH announced that they wanted to sell the subsidiary due to the high losses. At that time it was said at the press conference in 2002 by parent company boss August Oetker : "Meyer-Beck 2004 will no longer belong to us." . The company Edeka , which was the supplier for the branches at the time, was not interested in a takeover. On October 1, 2004 it was announced that the company was to be sold to Mema Handelsgesellschaft & Co. KG . At that time, the parent company did not want to confirm a stake in the new company.

After it became known that the branches had been sold, many employees worried about their employment. Neither the employees nor the union knew at the time who was hiding behind the new owner. It was clear that six of 44 branches should be closed, the remaining branches should be changed to MEMA . By December 31, 2004, six branches were closed, the remaining branches opened on January 4, 2005 for the first time as MEMA . MEMA was supposed to be an abbreviation of Me yer Ma rkt, but MEMA was publicly published as the abbreviation for Me in Ma rkt. A total of around 70 jobs were lost as a result of the handover, initially only 40 jobs were assumed.

Appearance

An example of a MEYER BECK voucher

The MEYER BECK logo is completely in capitals and uses red as the core color. The line above the Y , which slopes upwards at the ends, is characteristic of the logo . It is unclear since when the logo was used. MEYER BECK's red logo contrasts with the company's bright appearance. With a few exceptions, the brochures were mainly used with light colors, mainly white and blue.

This model could be found in the branches. Most of the branches were tiled in white and hardly had any dark colors in their appearance. The receipts also had their own style. The MEYER BECK logo was also centered in the middle and written in capitals. The letters were arranged slightly offset and were further apart than the rest of the words on the receipt.

Over the years, the slogan No celebration without Meyer became popular in Berlin . The name can be traced back to the original Meyer company and was retained even after the merger. In 2006, Wiking Modellbau released a Mercedes-Benz L 319 with the historical Butter Beck logo printed in pastel turquoise .

public perception

Model experiment "low-waste purchasing"

From September 23, 1994, the company took part in the one-year pilot project “Low-waste purchasing”. The advantages of reusable glasses should be explained to the customer and the disadvantages of one-way packaging should be made clear. Signs in the branches should conscientiously convey to customers that certain product packaging harms the environment.

In two test branches (Grellstrasse in Berlin-Prenzlauer Berg and Konstanzer Strasse in Berlin-Wilmersdorf ), the staff were trained and the stores were converted accordingly. So you could tap fresh milk yourself. At the same time, at the end of 1995, the branch on Halemweg in Berlin-Charlottenburg-Nord won the “Mini-Garbage” competition of the Berlin Senate. The branch was then allowed to declare that it was low in waste . A return system for wine bottles and corks was also tested here. Both project results should flow into the design of the 89 branches at the time. It is unclear to what extent this has been implemented.

Regional production and organic products

Own brand: Buttermilk and yoghurt cups from Meyer Beck in 1996

From April 1996 onwards, all beef delivered was exclusively from the new federal states, primarily from Brandenburg . The trigger for this was the suspicion of BSE in Great Britain after Irish beef was withdrawn from the program. Even after an EU decision in 1998 that British beef could be imported again, the chain continued to rely on regional meat.

The move to pork followed in January 1997. Here, however, only meat was obtained from the surrounding Brandenburg. From 1999 Meyer Beck was one of the first supermarket chains to also focus on organic products. Only products from Brandenburg were sold under the in-house brand Bio-Brandenburg .

additional

Due to branch closings at Deutsche Post , there was a cooperation with Meyer Beck in Berlin . Post branches were opened in 1997 in the Angerburger Allee 45 branch in Berlin-Charlottenburg , in 1998 in the Hildburghauser Straße 3a in Berlin-Tempelhof and Hocksteinweg 20 in Berlin-Zehlendorf, and in 1999 in the Trabener Straße 2 branch in Berlin-Wilmersdorf , for which independent post offices were opened were abandoned.

At the beginning of 2001 it became known that a type of sausage produced by Meyer Beck contained beef, although none was declared on the list of ingredients. After the Meyer Beck store on Prinz-Friedrich-Leopold-Strasse in Berlin-Nikolassee was closed at the beginning of June 2003 and the residents were given no alternative, the group set up a delivery service that even delivered free of charge for orders over € 30.

Branches

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Big leaps in time
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Despite the takeover of the Manns brothers and the merger to form MEYER BECK , the number of branches steadily decreased from 1941 onwards. In the 1960s, only around a fifth of the branches were preserved during the Second World War. When the company was sold, there were only 38 branches left, which were gradually closed.

time Number of branches
1890 1
1941 641
1959 139
1965 120
1996 89
Mid 2003 53
Early 2004 44
December 31, 2004 38
July 2008 24

Whereabouts of the branches

The following important information is missing from this article or section:
Incomplete branch list and missing information
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Many of the branches were also gradually closed after the renaming to MEMA . In 2008 MEMA only operated 24 branches, from 2008 20 branches became Kaiser’s branches, some of which have been operating as Edeka and some as Rewe since 2017. Below is an overview:

  • The former MEYER-BECK branch on Dominicusstrasse in Berlin (today Penny)

  • The Steubenplatz in Berlin-Westend with today's nahkauf branch

  • Queen-Luise-Strasse 37, right in the picture a Kaiser's branch (at that time MEYER BECK)

address City / district From 2005 Since 2008 2015 As of 2017 comment
Leipziger Strasse 42 10117 Berlin-Mitte MEMA Multi-cushion Lidl (from December 21, 2017) MEMA market abandoned before July 22, 2005
Heinrich-Heine-Platz 8–12 10179 Berlin-Mitte MEMA
John-Schehr-Strasse 20-24 10407 Berlin-Prenzlauer Berg MEMA Kaiser's Rewe
Otto-Suhr-Allee 105 10585 Berlin-Charlottenburg MEMA Kaiser's Edeka
Konstanzer Strasse 53 10707 Berlin-Wilmersdorf MEMA Kaiser's Rewe
Kurfürstendamm 140 10709 Berlin-Halensee MEMA Kaiser's Rewe
Viktoria-Luise-Platz 10 10777 Berlin-Schöneberg MEMA Kaiser's Edeka
Ansbacher Strasse 18-20 10787 Berlin-Schöneberg MEMA Rossmann MEMA market abandoned before April 4, 2005
Dominicusstrasse 37 10827 Berlin-Schöneberg MEMA penny MEMA market abandoned before July 2008
Dardanellenweg 50 12109 Berlin-Mariendorf MEMA close purchase
Birkbuschstrasse 64 12167 Berlin-Steglitz MEMA Frick specialist market
Brieger Strasse 1 12249 Berlin-Lankwitz MEMA Kaiser's Edeka
Konrad-Wolf-Strasse 12 13055 Berlin-Alt-Hohenschönhausen net MEYER BECK store abandoned at the beginning of 2003
Residenzstrasse 31 13409 Berlin-Reinickendorf MEMA Bolu MEMA market abandoned before July 2008
Senftenberger Ring 13 13439 Berlin-Wittenau MEMA dm
Welfenallee 3–7 13465 Berlin-Frohnau MEMA Deutsche Bank MEMA store abandoned on December 23, 2005
Gorkistraße 16-18 13507 Berlin-Tegel MEMA Kaiser's Edeka
Breite Strasse 25 13597 Berlin-Spandau MEYER BECK store closed on August 4, 1995
Steubenplatz 3–5 14050 Berlin-Westend MEMA close purchase
Reichsstrasse 10 14052 Berlin-Westend MEMA eo organic supermarket Bio Company MEMA market abandoned before May 2005
Breisgauer Strasse 17 14129 Berlin-Nikolassee MEMA basic
Prinz-Friedrich-Leopold-Strasse 14129 Berlin-Nikolassee MEYER BECK store already abandoned at the beginning of June 2003
Fischerhüttenstrasse 68 14163 Berlin-Zehlendorf MEMA Kaiser's Rewe
Hocksteinweg 20 14165 Berlin-Zehlendorf Vacant demolition Newly built residential building MEYER BECK store that was abandoned before 2004
Sundgauer Strasse 109 14167 Berlin-Zehlendorf MEMA Edeka Reichelt Edeka MEMA store abandoned in autumn 2005
Berliner Strasse 78-88 14169 Berlin-Zehlendorf MEMA Kaiser's Rewe
Teltower Dam 13 14169 Berlin-Zehlendorf MEMA Bio Company MEMA market abandoned before July 2008
Wilskistraße 47B 14169 Berlin-Zehlendorf MEMA Aldi MEMA market abandoned at the beginning of 2007
Salzbrunner Strasse 18-20 14193 Berlin-Schmargendorf MEMA Kaiser's Edeka
Trabener Strasse 2 14193 Berlin-Schmargendorf MEMA Kaiser's Edeka
Koenigin-Luise-Strasse 37 14195 Berlin-Dahlem MEMA Kaiser's Rewe
Southwest Parade 36 14197 Berlin-Wilmersdorf MEMA Kaiser's Rewe
Marienbader Strasse 9 14199 Berlin-Schmargendorf MEMA Beverages Hoffmann MEMA store abandoned before April 2007
Rudolf-Breitscheid-Strasse 29 14482 Potsdam MEMA Kaiser's Edeka
Dammstrasse 7 A / corner of Oranienburger Strasse 18 14641 Nauen MEMA net
Logenstrasse 8 (Oderturm shopping center) 15230 Frankfurt (Oder) MEMA
Am Markt 5–6 (Rathaus-Center) 15517 Fürstenwalde / Spree MEMA
Fichtestrasse (Wildau Center) 15745 Wildau MEMA
Heidewald shopping center 16227 Eberswalde MEMA
Berliner Strasse 27 16540 Hohen Neuendorf MEMA
At the market square 3 16727 Velten MEMA Vacant MEMA store abandoned on March 31, 2006
Rigaerstrasse 2 16761 Hennigsdorf MEMA net MEMA store already abandoned on December 30, 2006

literature

  • Inka Bertz: “No celebration without Meyer” - The history of the Hermann Meyer & Co. company 1890–1990 . Series of publications by the Berlin Museum on the history of trade and commerce in Berlin, ISBN 3-925653-03-1

Web links

Commons : MEYER BECK  - collection of images, videos and audio files

Individual evidence

  1. ↑ a b c Wiebke Hollersen: Meyer-Beck goes and Mema comes . Berliner-zeitung.de . December 30, 2004. Retrieved September 27, 2014.
  2. ↑ Meyer-Beck becomes Mema: branches open today . Welt.de . January 4, 2005. Retrieved September 27, 2014.
  3. ↑ www.meyerbeck.de ( Memento from March 31, 2003 in the Internet Archive )
  4. ↑ a b Kaiser’s buys Mema branches . Wer-zu-wem.de. July 9, 2008. Retrieved September 27, 2014.
  5. ↑ Kaiser's Tengelmann AG takes over MEMA in Berlin . Kaiser's Tengelmann GmbH. July 8, 2008. Accessed on September 2, 2015.  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / tengelmann.de  
  6. ↑ Heike Jahberg: How Rewe and Edeka divide the capital . Tagesspiegel.de . December 8, 2016. Retrieved December 8, 2016.
  7. ^ A b Ingo Bach, Cay Dobberke: Meyer & Beck supermarket chain is to be sold The previous owner, Dr. Oetker intends to part with the traditional company this year . Tagesspiegel.de . July 9, 2003. Retrieved September 27, 2014.
  8. ↑ a b Cay Dobberke: It is the customer himself . Tagesspiegel.de . March 3, 2003. Retrieved October 13, 2014.
  9. ↑ a b c Meyer celebration: Fifty years of the supermarket . BZ-Berlin.de . March 10, 2003. Retrieved September 27, 2014.
  10. ↑ Birgitt Eltzel: The traditional Berlin company Meyer & Beck is sold . Berliner-zeitung.de . October 2, 2004. Retrieved September 27, 2014.
  11. ^ A b Alexander Visser: Berlin investors buy Meyer & Beck . Tagesspiegel.de . October 5, 2004. Retrieved September 28, 2014.
  12. ↑ Meyer & Beck: Edeka has good cards . Lebensmittelzeitung.net. July 9, 2008. Retrieved September 27, 2014.
  13. ↑ Lebensmittel Zeitung (ed.): Edeka has the best cards at Meyer & Beck. Deliveries to the Berlin chain store - privatization of shops is also under discussion . August 20, 1999.
  14. ↑ a b Marcel Gäding: Potatoes from the front yard . Berliner-zeitung.de . August 27, 2003. Retrieved October 3, 2014.
  15. ↑ Lebensmittel Zeitung (ed.): Meyer & Beck passes through economic trough Red numbers in 2000 - Cooperation with Edeka not optimal - No sales talks . March 23, 2001, p. 6 .
  16. ↑ Oetker successful on the high seas . Tagesspiegel.de . August 27, 2003. Retrieved October 3, 2014.
  17. ↑ a b c Nikolaus Doll, Katrin Schoelkopf: Concern for Meyer & Beck . Morgenpost.de . October 1, 2004. Retrieved September 27, 2014.
  18. ↑ Oetker separates from Meyer & Beck . Morgenpost.de . July 9, 2003. Retrieved September 2, 2015.
  19. ^ Meyer & Beck: New owner . Lebensmittelzeitung.net. July 10, 2003. Retrieved September 27, 2014.
  20. ↑ At Meyer & Beck, 70 jobs will be lost . Morgenpost.de . October 5, 2004. Retrieved September 2, 2015.
  21. ↑ MB L 319 box with roof fan - Butter Beck
  22. ↑ The obligation to pay a deposit threatens . Berliner-zeitung.de . September 24, 1994. Retrieved October 3, 2014.
  23. ↑ a b c Less rubbish in the supermarket: customers like it . Berliner-kurier.de . June 25, 1996. Retrieved October 3, 2014.
  24. ↑ Meyer-Beck shows how to save waste . Berliner-kurier.de . December 19, 1995. Retrieved October 3, 2014.
  25. ↑ Mechthild Henneke: Mr. Senator paid for Mrs. Actress . Berliner-zeitung.de . December 16, 1995. Retrieved October 3, 2014.
  26. ^ A b Meyer Beck: Meat from Brandenburg . Berliner-zeitung.de . January 9, 1997. Retrieved October 3, 2014.
  27. ↑ Responds . Berliner-zeitung.de . April 4, 1996. Retrieved October 3, 2014.
  28. ↑ Meyer Beck is selling beef again . Berliner-zeitung.de . April 25, 1996. Retrieved October 3, 2014.
  29. ↑ Korinna Fehrenbacher, Mechthild Henneke: Grocery chains boycott British beef . Berliner-zeitung.de . November 25, 1998. Retrieved October 3, 2014.
  30. ↑ Cornelia Schmalenbach: Finally! Supermarkets go organic . Berliner-kurier.de . March 11, 1999. Retrieved October 3, 2014.
  31. ^ Post at Meyer Beck . Berliner-kurier.de . September 1, 1997. Retrieved October 3, 2014.
  32. ↑ Swiss Post sets up branches in supermarkets . Berliner-zeitung.de . October 10, 1998. Retrieved October 3, 2014.
  33. ↑ Seven post offices are closing and moving to supermarkets . Berliner-zeitung.de . October 10, 1998. Retrieved October 3, 2014.
  34. ↑ New post office opens in the supermarket . Berliner-zeitung.de . April 10, 1999. Retrieved October 3, 2014.
  35. ↑ Claudia Fuchs: Beef in the sausage: Renewed label fraud . Berliner-zeitung.de . January 12, 2001. Retrieved October 3, 2014.
  36. ^ A b Claudia Fuchs: The supermarket sets up a delivery service . Berliner-zeitung.de . July 29, 2003. Retrieved October 3, 2014.
  37. ^ SPD parliamentary group Berlin-Mitte: opening of the Lidl discounter in Leipziger Strasse - SPD parliamentary group Berlin-Mitte. Retrieved February 3, 2018 .
  38. ↑ Marcel Gäding: New owner in the supermarket . Berliner-zeitung.de . April 7, 2003. Retrieved October 3, 2014.
  39. ↑ Fence obstructs the access: Mema supermarket is closed . Morgenpost.de . December 1, 2005. Retrieved September 2, 2015.
  40. ↑ The supermarket in the old town closes forever today . Berliner-zeitung.de . August 4, 1995. Retrieved October 3, 2014.
  41. ↑ Right in front of your door . Tagesspiegel.de . May 15, 2005. Retrieved September 6, 2015.
  42. ↑ Districts compact . Morgenpost.de . March 12, 2006. Retrieved September 14, 2015.
  43. ↑ Cay Dobberke: Residents on the siding? . Tagesspiegel.de . February 28, 2007. Retrieved September 2, 2015.