HQ high quality

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HQ high quality

description Design magazine
language German
publishing company ggmbh (Germany)
Headquarters Heidelberg
First edition 1985
attitude 1997
Frequency of publication three times a year
Sold edition 15,000 copies
(Imprint)
Editor-in-chief Günter Braus, Rolf Müller
editor Heidelberger Druckmaschinen AG
ISSN (print) 0177-2945

HQ High Quality was a “magazine about designing, printing and printing”, as the magazine cover said. From 1985 to 1997 39 issues appeared under the editorship of Günter Braus and Rolf Müller . The magazine was published by Heidelberger Druckmaschinen AG . HQ wanted to be “a common platform for designers and typesetters and lithographers and paper manufacturers and printers and and and”.

idea

HQ was born from the idea of ​​getting printers and designers talking by lithographing the designs as well as possible and printing them in the most sophisticated way possible. Bad designs don't get better with good pressure; good designs, badly printed, are for nothing. The publisher used the magazine to advertise the high technical quality of its printing machines.

concept

Three issues appeared in the year. Each issue was 72, sometimes 80 pages. The back was reserved for Heidelberger Druckmaschinen AG. The structure of the magazine was largely constant up to number 30: on 8 pages each, three international designers - from the fields of graphic design , photography , illustration , typography - were presented in words and pictures, the remaining pages were devoted to one topic. The topic was covered in the form of reports, essays, illustrations and photos by various authors. Rolf Müller, a member of the Alliance Graphique Internationale (AGI) since 1976 , used this global network of collegial graphic designers when selecting the designers. With its 39 booklets, HQ has become a reference work on international design in the 1980s and 1990s.

From issue HQ 31 , the first part of the issue focused on a city in which design, laying, printing and typography played an important role. In the second part of the booklet, a selection of works by international and national award winners was presented - posters , books, logos , appearances, orientation systems, advertising campaigns, packaging design.

implementation

The Rolf Müller office was responsible for the design of the booklets and the printers at Heidelberger Druckmaschinen AG worked hard for the designers. The manufacture was documented in detail in each booklet. The reproduction technique , the production of typesetting in photosetting with naming of the typefaces and type designer, the different papers with their grammages, the bookbinding and the printing technique were described . The colors were listed for each print sheet , because besides the colors of the Euro scale , special colors were always used: silver, metallic blue, rich pale gold, luminous yellow and the range of Pantone colors up and down. And of course some issues were also embossed and punched.

Editing, editor, publishing house and distribution

The editor-in-chief was in the hands of Günter Braus and Rolf Müller. The editorial board included: Peter von Kornatzki, Claus Heinrich Meyer and Allan Porter . The publisher was Heidelberger Druckmaschinen AG, whose printing form technology department produced all reproductions and whose machines were used to print all booklets. The High Quality ggmbh publishing house was based in Heidelberg.

The circulation per issue was 15,000 copies. In 1985 the single issue cost 15 DM, with the annual subscription three issues cost 45 DM. In 1997 the prices were 23 DM and 75 DM. All issues were free of advertisements.

Themes and designers

Various titles in High Quality magazine , 1985 - 1997
  • HQ 16 1/1990: malfunctions . Wolfgang Weingart (Basel), Lorraine Ferguson (New York), April Greiman (Los Angeles).
  • HQ 17 2/1990: Left – Right . Michael Beirut (New York), Ben Oyne (Paris), Werner Jeker (Lausanne).
  • HQ 18 3/1990: ghosts . Shin Matsunaga (Tokyo), Hans Kentie (Leusen, Netherlands), RO Blechman (New York).
  • HQ 19 1/1991: circles . Derek Birdsall (London), Morteza Momayez (Tehran), Tomoko Miho (New York).
  • HQ 20 2/1991: Noah's Ark . The project “For a future with a future” (Switzerland), Richard Saul Wurmann (New York), Takaaki Bando (Tokushima).
  • HQ 21 3/1991: Notes . Wolfgang Schmidt , the advertising campaign “great ideas”, the magazine “octavo” from London.
  • HQ 22 1/1992: laughter . Stuart Ash (Toronto), AG Fronzoni (Milan), David Hillmann (London).
  • HQ 23 2/1992: grid . Paul Rand (Weston, CT USA), Baumann & Baumann (Schwäbisch Gmünd), Olle Eksell (Stockholm).
  • HQ 24 3/1992: white . 30 posters on the subject of the environment (worldwide), Masato Tsukamoto (Tokyo), Seymour Chwast (New York).
  • HQ 25 1/1993: pairs . Donald Evans (Amsterdam), Bradbury Thompson (Riverside, CT USA), project: Passagen. After Walter Benjamin (Bremen).
  • HQ 26 2/1993: meat . Tom Eckersley (London), Andreas Stötzner (Leipzig), Ruedi Baur (Paris).
  • HQ 27 3/1993: above below . Almir Mavignier (Hamburg), Yü Bingnan (Beijing), Henry Wolf (New York).
  • HQ 28 1/1994: remains . Paul Brühwiler (Zurich), Louis Silverstein (New York), Frieder Grindler (Abtsgmünd).
  • HQ 29 2/1994: Schools . The visual communication department at the HfG Ulm 1951 to 1968.
  • HQ 30 3/1994: … rejected . 56 designers from all over the world show designs that were never realized.
  • HQ 31 1/1995: Leipzig . Best of the best. Competition results from around the world.
  • HQ 32 2/1995: London . Best of the best. Competition results from around the world.
  • HQ 33 3/1995: Moscow . Best of the best. Competition results from around the world.
  • HQ 34 1/1996: Chicago . Best of the best. Competition results from around the world.
  • HQ 35 2/1996: Cairo . Best of the best. Competition results from around the world.
  • HQ 36 3/1996: Heidelberg . Best of the best. Competition results from around the world.
  • HQ 37 1/1997: The Hague - 's-Gravenhage . Best of the best. Competition results from around the world.
  • HQ 38 2/1997: Beijing . Best of the best. Competition results from around the world.
  • HQ 39 3/1997: Utopia .

Awards

Publications

  • Jens Müller: A5 / 07 - Rolf Müller. Stories, Systems, Marks. Stories, systems, signs; Lars Müller Publishers, Zurich 2014, ISBN 978-3-03778-414-3 .

Web links

Commons : High Quality Zeitschrift by Rolf Müller  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Jens Müller (Ed.): Rolf Müller. Stories, Systems, Marks. Stories, systems, signs . 1st edition. tape 7 . Lars Müller Publishers, Zurich 2014, ISBN 978-3-03778-414-3 , p. 26 - 35 .
  2. ^ Günter Braus, Rolf Müller: HQ? High quality? What's that? Booklet for subscriber advertising . ggmbh, Heidelberg 1986.