Michelsbräu

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Michelsbräu GmbH
legal form GmbH
founding 1815
Seat Babenhausen (Hesse)
management Catherine von Schoen, Susan Schubert
Number of employees 12
Website www.michelsbraeu.de

Michelsbräu private brewery at Fahrstrasse 83-85

The private brewery Michelsbräu GmbH was a regionally active brewery founded in 1815 in Babenhausen (Hesse) . The brewery sold six regional beers and produced around 20,000 hectoliters of beer annually until production was discontinued in 2011 (as of 2009). It employed 12 people and had its own well . It belonged to the Schubert brewery family, which also operates two breweries in Franconia and a malt house in Schweinfurt . Michelsbräu beer is produced today in the Max Bender brewery in Arnstein .

history

Founding and supra-regional importance

The brewery was founded in 1815 by Johann Jakob Michel (J. Ph. Michel). As early as the 19th century, Michelsbräu was selling its beer far outside the country. In 1899, the brewery inaugurated its brewhouse under the brewery owner Louis Michel . The company was one of the first breweries in South Hesse to be represented at international exhibitions. It received several awards for excellent beer quality, including in Berlin and Paris. Michelsbräu shipped beer, among other things, for the construction of the Suez Canal , was honored for the elaborate campaign at the time and had images of the medals on the brewery's labels for a long time.

Schubert, Henninger, Binding and the decline of Michelsbräu

The Schubert family has run the brewery since 1925/1926. In 1926/27 (other source: 1936) the majority of the share capital of the then Michelsbräu-Brenner AG was taken over half by the Schöfferhof-Binding-Bürgerbräu AG and the brewery Henninger-Kempff-Stern AG (later Henninger Bräu).

Bruno Schubert (* 1875; † 1942) was the son of the Schweinfurt brewery owner Heinrich Schubert and himself a brewer. He completed his studies at the brewery college in Weihenstephan , worked for various foreign breweries and was the first master brewer at the brewery college in Weihenstephan. Bruno Schubert became commercial and technical director of Henninger in 1912 . Michelsbräu was half owned by the Henninger and Binding breweries . Bruno Schubert married into the important Frankfurt brewing family Henrich, whose breweries he merged with Henniger in 1921. He held a stake in Henninger, which he increased to 26% until his death. Bruno Schubert had eight sons, including the well-known Frankfurt entrepreneur, consul and patron Bruno H. Schubert , who ran the Henninger brewery, and Günther Schubert (* 1922; † 2016).

In 1954 Günther Schubert received 50% of the shares in Michelsbräu from his father's inheritance . Michelsbräu was no longer sustainable (outdated systems in need of repair, considerable investment backlog , neglected customer care , poor beer quality, production and profit declining) and should be closed. The output was 4,000 hl. Konrad Binding (owner of the Binding Brewery) to Günther Schubert: “You can only throw a torch into it! But please, if you want to be crazy enough to do this to yourself, go for it ”.

Reconstruction and expansion

From 1956 Schubert managed the brewery from Frankfurt. That year he merged the Hoffarth brewery in the Odenwald with Michelsbräu. The output could be multiplied in the following years (1960 = 20,000 hl; 1965/1966 = 33,000 hl; 1970 = 32,000 hl).

Due to the positive development of Michelsbräu, Binding intended to take over the small brewery. After a legal dispute ended by settlement, Schubert acquired the remaining share in 1982 for DM 2.4 million and converted the AG into a GmbH . In 1983 the coasters from the Burgen und Schlösser series were recognized as the most beautiful coasters in Germany.

Between 1982 and 1984, the management of Michelsbräu was largely passed on to his daughter Susan, a doctor of law , with the company since 1978. The output at that time was 42,000 hl. In 1984 Michelsbräu took over the customers of the brewery Brenner, Groß-Umstadt and increased the market share in the southern Rhine-Main area . The output fell to 40,000 hectoliters in 1986.

Deep cuts

Michelsbräu was briefly in the focus of national media in 1992 . In a difficult phase for the brewing industry with many plant closures , unions demanded 5% more wages, for which Susan Schubert saw no economic basis. When the employers 'association and the German Brewers' Association accepted the increase, she withdrew from both associations with Michelsbräu and initially offered the employees a wage increase of 3%, later also 5% - over a period of three years. The bulk of the workforce went on strike and the union demonstrated on a large scale with members from far outside the region in front of the factory gate. Schubert accepted the demands, but dismissed a total of 30 of the 42 employees after legal proceedings and with a social plan. The vehicle fleet , carpentry and locksmith's shop were outsourced and processes were automated . Sales fell. For 1996/1997 as well as for 200/2001 the output is recorded at 35,000 hl.

In 2007 Michelsbräu had 17 employees. As part of the related brewing families Henrich, Schubert and Bender, Michelsbräu also celebrated 300 years of brewing culture this year . In 2008 Günther Schubert transferred his Michelsbräu stake to daughter Susan. The output this year was 22,000 hl of beer.

In the first quarter of 2009 Michelsbräu recorded an 18% decline in sales. 3000 m² of the 10,000 m² company premises were sold to an investor who built a care facility for the elderly after the former administration building and the brewery's formwork were demolished . On November 1, 2009, the eleventh generation of the Babenhauser Schubert brewery family, the lawyer Catherine von Schoen, joined the company. She succeeded her mother Susan Schubert and took over the management.

present

In 2011 the brewing operation in Babenhausen was stopped. The products under the Michelsbräu brand have been manufactured in the Arnsteiner brewery ever since. As announced in June 2015, Michelsbräu gave up its centrally located company premises in Babenhausen and moved to the outskirts of the city in the direction of Darmstadt in 2016.

In September 2012, a fire destroyed the brewery's warehouse.

Products

The following types of beer are sold:

  • Michelsbräu Pils , 4.9% vol., Light Pils beer l
  • Michelsbräu Radler , 2.7% vol., Mixture of 50% Pils beer and 50% lemonade
  • Michelsbräu Export , 5.2% vol., Export beer , bottom-fermented, light beer
  • Michelsbräu Witch , 5.2% vol. Export beer
  • Michelsbräu cellar beer , 4.9% vol., Naturally cloudy
  • Michelsbräu Hexator , 7.2% vol., Doppelbock ; dark, malty strong beer ; Seasonal product from mid-October

Others

The brewery is the owner of the building in which the "Hanauer Tor" is located - a traditional restaurant whose gastronomic history goes back to the 15th century.

The brewery is a member of the Brauring , a cooperation between private breweries from Germany, Austria and Switzerland.

Individual evidence

  1. ↑ About us . Private brewery Michelsbräu GmbH. Retrieved January 19, 2013.
  2. ↑ a b For lunch with… CATHERINE FREIFRAU VON SCHOEN - Stepping into the executive chair, in: WirtschaftsEcho April / May 2010, ZDB -ID 2482773-3
  3. ↑ a b Brauhaus is looking for restaurateurs from July 4, 2009 . AHGZ print edition No. 2009/27. Retrieved January 19, 2013.
  4. ↑ a b c d story of a family ( memento from February 17, 2013 in the web archive archive.today )
  5. ↑ a b c d e f g h i j k l Glawatz, Henning: 300 years of brewing culture · 1707–2007. The history of the Heinrich · Schubert · Bender brewing families; Vol. Pp. 58-82, 2007.
  6. ↑ https://www.darmstadt.ihk.de/servicemarken/ueber-uns/geschichtliches-zur-ihk-darmstadt/blick-zurueck-2532920
  7. ↑ Schöfferhof-Binding-Brauerei AG share 100 RM, No. 6788 Frankfurt a. M., Jan. 1942 in: 42nd auction of historical securities on November 2nd, 2009 (PDF; 21.4 MB) Vladimir Gutowski auction house. Retrieved February 2, 2013.
  8. ↑ Henninger Kempff Stern AG brewery . Dr. Karin Stanzel. Retrieved February 2, 2013.
  9. ↑ a b c THE BREWING INDUSTRY IN FIGURES - Regional analysis to calculate the own market shares of regional breweries in Hesse . BRAUINDUSTRIE 1/2003. Retrieved January 19, 2013.
  10. ↑ https://www.genios.de/presse-archiv/artikel/DECH/20091107/susan-schubert-uebergibt-an-die-toc/2009819917250.html
  11. ^ History . Malting Günther Schubert. Retrieved January 19, 2013.
  12. ↑ BEERBREWERS - Niches on the dry spell of November 21, 2009 . Frankfurter Rundschau. Retrieved January 19, 2013.
  13. ↑ Michelsbräu stays in Babenhausen ( Memento from February 17, 2013 in the web archive archive.today )
  14. ↑ In summer 2012 everything should be ready by August 19, 2011 . op-online.de. Retrieved January 19, 2013.
  15. ↑ Private brewery wants to redesign company premises Michelsbräu moves to B 26 on www.op-online.de , accessed on June 21, 2015
  16. ↑ Marder probably sparked sparks on September 18, 2012 . op-online.de. Retrieved January 19, 2013.
  17. ↑ Products . Private brewery Michelsbräu GmbH. Retrieved January 19, 2013.
  18. ^ Farewell to the "Hanauer Tor" . op-online.de. Retrieved January 19, 2013.
  19. ↑ Member breweries . Brewing ring, accessed February 20, 2020 .

literature

  • Henning Glawatz: 300 years of brewing culture: 1707–2007; the history of the Henrich, Schubert, and Bender brewing families . Saarbrücken 2007, ISBN 3-937557-03-2 .

Web links

Coordinates: 49 ° 57 '54.33 "  N , 8 ° 57' 1.79"  E