Trussardi

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Trussardi (left) and Trussardi 1911 (right) logos with stylized greyhound

The Trussardi S.pA is a named after its founder Dante Trussardi Italian fashion group for women's, men's and children's apparel and accessories in the upper price segment.

The Milan-based family business with global retail stores is now in its fourth generation and is internationally known for its handcrafted luxury leather goods and accessories. The company operated Fondazione Nicola Trussardi is an internationally renowned foundation for the promotion of contemporary art .

Company history

In 1911 the Milanese leather goods manufacturer Dante Trussardi († 1970) founded a glove factory called Sosir near Bergamo . The luxurious gloves from Trussardi quickly became a status symbol , conquered the international market within a few years and were sold in the USA and Great Britain , among others .

After Dante's grandson Nicola Trussardi (1942–1999) joined the company in the late 1960s , he took it over in the early 1970s with the intention of making Trussardi a global fashion company. The gloves were initially joined by bags, suitcases and small leather goods. The leather processing methods have been refined and expanded to include innovative processes. 1973 Nicola Trussardi designed the still common stylized Greyhound - Logo ( Greyhound ) as a hallmark of the company. Three years later the first Trussardi boutique opened in Milan, where high-priced leather goods, leather clothing and a jewelry collection with the greyhound logo were presented. In 1980 the holding company Finanziaria operazioni societarie SpA ( Finos ) was founded, to which the later management company Trussardi SpA belongs to this day.

In the 1980s, Trussardi developed into a lifestyle brand. During this time, Nicola Trussardi designed aircraft interiors for Alitalia and designed motorcycles and vehicle interiors for Alfa Romeo . The Trussardi women's fashion collection, Trussardi Donna , was launched in 1983 and presented in the foyer of La Scala in Milan . Men's fashion, Trussardi Uomo , followed the following year. From then on Trussardi was present at the Milan Fashion Week . In the mid-1980s, a sportswear collection called Trussardi Jeans and children's clothing was added. At the end of the 1980s, the sporty side lines Trussardi Sport (recreational sports) and Trussardi Action (extreme sports) were presented. These secondary lines were licensed to Ittierre SpA until 1995 and were then produced in-house. This was followed by fragrances , glasses, home articles and accessories under the Trussardi brand . In 1986 Trussardi was converted into a stock company. In 1988 Trussardi equipped the Italian Olympic delegation at the Olympic Games in Seoul . Since 1989 the former Hotel Marino alla Scala from the 18th century in Milan, called Palazzo Trussardi alla Scala , has housed the company headquarters, the flagship store, a showroom and the Trussardi restaurant on six floors. From the 1990s , the Trussardi Group expanded internationally, particularly in Asia , but also in Europe and Russia , and opened numerous stores of its own around the world. In 1991 the house launched the Haute Couture collection Trussardi Couture in Rome . In 1994 Nicola Trussardi made a guest appearance in Robert Altman's fashion satire Prêt-à-porter and played himself in it. In 1996, the art lover founded the Fondazione Nicola Trussardi , a foundation that sees itself as an agency for the promotion of contemporary art and culture in Milan. From 1997 to 1999 Nicolas Ghesquière , a Balenciaga designer, was a guest designer at Trussardi and showed two successful collections.

After Nicola Trussardi's fatal car accident , his son Francesco (1974–2003) took over management of the group in 1999. Francesco also died in a car accident in 2003 at the age of 29. The company was then owned by Nicola Trussardi's children Beatrice, Gaia and Tomaso and his widow, Maria Luisa Gavazzeni.

In the early 2000s, difficult times for the international luxury market, Trussardi returned to its roots in the leather goods business as part of a restructuring process, took back externally issued licenses and narrowed down the very broad product range (there had even been Trussardi cigarettes ) again; the brands Trussardi Sport and Trussardi Action have been discontinued. At the beginning of the 2000s there were around 30 Trussardi stores worldwide for the company's main line, including two in Berlin and Munich (now closed), of which around 20 were operated by partners. The branch lines were offered through a global network of around 100 so-called T'Stores .

Since the death of her brother Francesco, Beatrice Trussardi (* 1971) has acted as CEO of Trussardi. To this day, she also chairs the Nicola Trussardi Foundation . In 2005 the TRU Trussardi collection was introduced as a link between the main Trussardi collection and the Trussardi Jeans sportswear line . Gaia Trussardi, Beatrice's sister, had been the house's fashion coordinator since 2006, heading a team of designers. The youngest son of Nicola Trussardi, Tomaso Trussardi (* 1983), acted as managing director of the company's own production company TRS Evolution SpA (until 2002: Sosir SpA ). From the beginning of the 2010s, Tomaso Trussardi, who has been married to Michelle Hunziker since 2014 , appeared in advertising campaigns for the Trussardi brand , for example in an advertising film made by Wim Wenders for the Trussardi men's perfume My Land at the end of 2012 .

In 2007 the company's new website went online. The logo was renewed in 2008. The high-priced Trussardi main collection with clothing and accessories was relaunched in 2008 with the former Jil Sander designer Milan Vukmirovic as Trussardi 1911 for women and men. In March 2011, Trussardi announced that Vukmirovic was leaving the company. In June 2011, the Turkish Umit Benan, who was born in Stuttgart and has been running a men's fashion label named after him since 2009, was officially appointed to succeed Vukmirovic at Trussardi. As a consequence, the main collection was renamed Trussardi again in 2012 . Benan left Trussardi in the spring of 2013.

Trussardi today

At the end of February 2013, Gaia Trussardi was appointed as the new creative director, who appeared on the catwalk for the first time at the Trussardi men's fashion show in June 2013 to the final applause. From the summer of 2013, the company was also offering children's fashion again.

In 2016, Tomaso Trussardi took over the company share and CEO position from his sister Beatrice, who has since concentrated on the Fondazione Nicola Trussardi.

The main Trussardi collection is sold worldwide through upscale retailers and a few Trussardi flagship stores (as of 2016: Milan, Rome, Forte dei Marmi , Madrid , Shanghai ) as well as through the company's own online shop. The other Trussardi boutiques, of which there are around 180 in the world today, most of which are operated in the franchise system, operated under the name "Tru Trussardi" until 2016 (until 2005: T'Stores ) and offered the cheaper Tru Trussardi and Trussardi Jeans brands. Since 2009 the GUM department store in Moscow has had its own Trussardi Jeans store. The Tru Trussardi bridge line was abandoned in 2016 . The former Tru -Ladengeschäfte hot since returned T'Trussardi , as in the 1990s under Nicola Trussardi. The former sports collection Trussardi Sport has been revived.

For the 100th company anniversary, on the occasion of which a collection with Trussardi 100 products was presented in 2011 , there was among other things a Trussardi special model of the BMW 5 Series Gran Turismo .

Trussardi brands

Current brands:

  • Trussardi (between 2008 and 2012: Trussardi 1911 ) - catwalk collection and main line for women and men; designed by: Milan Vukmirovic (2008–2011), Umit Benan (2011–2013), Gaia Trussardi (since 2013)
  • TJ Trussardi Jeans - sportswear collection for women and men - and Trussardi Sport (launched in the late 1980s, discontinued in the early 2000s, reintroduced in 2016)
L'Uomo Trussardi atomizer (50 ml Eau de Toilette ) with greyhound logo

Discontinued brands:

  • Trussardi Couture
  • TRU Trussardi and TRU Trussardi Junior - bridge collection for women and men as well as children and babies (2005–2016)
  • Trussardi Action

Trussardi fragrances

From 1982 onwards, numerous fragrances for men and women were sold under the name Trussardi with the help of the Italian ICR-ITF group . In 2000 Cosmopolitan Cosmetics took over the perfume license from Trussardi, in 2004 the French Selective Beauty / Perfume Holding SA . In 2010 Trussardi granted the license again to ICR-ITF, whereupon all perfumes existing up to that point were discontinued. In 2013, the Italian Angelini group took over ICR-ITF and with it the Trussardi license.

(Publishing year)

  • Trussardi (women, 1982), Trussardi Uomo (men, 1983)
  • Trussardi Action Donna (1989), Trussardi Action Uomo (1990), Trussardi Action Sport ( Unisex , 1993)
  • Donna Trussardi (1993), L'Uomo Trussardi (1995)
  • Trussardi Python (1999), Python for Man (2001)
  • Trussardi Skin (2002)
  • Trussardi Jeans (2003), Trussardi Jeans for Man (2004)
  • Trussardi Inside (women, 2006), Trussardi Inside (men, 2006)
  • Trussardi Bianco (2006)
  • Trussardi Essenza del Tempo (2008)
  • Trussardi 1911 Lavanda (2011)
  • Trussardi Uomo (2011), Trussardi Donna (2011)
  • Trussardi My Land (Men, 2011)
  • Trussardi Black Extreme (Men, 2014)
  • Trussardi Blue Land (Men, 2015)
  • Trussardi Riflesso ( Men, 2017)
  • Trussardi The Black Rose (Unisex, 2017)
  • Trussardi Sound of Donna (Women, 2018)

See also

Middlebridge Trussardi

Literature and evidence

  • Ingrid Loschek : Fashion Designer: A Lexicon from Armani to Yamamoto . P. 204 f. CH Beck, Munich. 2002.
  • Trussardi: Urban Dynamism Edited by Samuele Mazza; Text by Mariuccia Casadio. Milan: Leonardo arte 1998
  • Trussardi: memorie per servire alla storia della Casa Trussardi . Scritte dai signori Francesco Alberoni e Carlo Castellaneta. Milano: FM Ricci 1991
  • Il mondo di Trussardi nelle immagini di Giovanni Gastel. Sesto San Giovanni: Grafiche Abidue, (1991?)
  • dellamoda.it (Italian) Trussardi 1911: ritorno al futuro (Italian) [German: Trussardi 1911: Return to the future] (June 24, 2008)
  • Trussardi timeline on republicca.it (ital.)
  • Trussardi profile at elle.de (April 13, 1999)
  • Obituary for the death of Nicola Trussardi in the New York Times (April 16, 1999)
  • Obituary for the death of Francesco Trussardi in the New York Times (January 29, 2003)
  • Suzy Menkes interviews Beatrice Trussardi and Milan Vukmirovic on the International Herald Tribune

Web links

Individual evidence

  1. ^ Stiller Stratege , focus.de, April 19, 2001
  2. ↑ Der Spiegel: Fashion designer Trussardi dies (April 15, 1999)
  3. ↑ Handelsblatt: Francesco Trussardi: Fashion Prince with Ambitions (December 14, 2000)
  4. ↑ Der Spiegel: Died: Francesco Trussardi (February 3, 2003)
  5. ↑ Textile Industry: Back to the Leather Roots (March 14, 2002)
  6. ^ Textile industry: Beatrice Trussardi becomes company president (March 3, 2003)
  7. ↑ Textile industry: Trussardi launches Tru Trussardi (December 20, 2005)
  8. ↑ Archived copy ( memento of October 27, 2014 in the Internet Archive ), n-tv.de, June 8, 2013
  9. ↑ Wenders sul set in Galleria - l'attore è Tomaso Trussardi , repubblica.it, October 2012
  10. ↑ South Tyrolean design in a new Trussardi commercial ( memento from November 20, 2012 in the Internet Archive ), stol.it, October 16, 2012
  11. ↑ Interview: Tomaso Trussardi - Dufter Typ , instyle.de, October 25, 2012
  12. ^ Trussardi's New Name ( June 19, 2011 memento in the Internet Archive ), vogue.co.uk, June 16, 2011
  13. ↑ Trussardi awards children's fashion license to Pinco Pallino ( Memento from April 19, 2016 in the Internet Archive ), europolitan.de, April 30, 2013
  14. ↑ Trussardi changes strategy and redefines shareholding fashionnetwork.com, March 17, 2016
  15. ^ Textile industry: Trussardi (June 26, 2008)
  16. ↑ Trussardi Group presents the new T'Trussardi concept store arredanegozi.it, August 29, 2017
  17. ↑ TRUSSARDI GROUP AND ICR-ITF GROUP SIGN A NEW LICENSING AGREEMENT ( Memento of January 3, 2011 in the Internet Archive ), fashionandrunway.com, July 5, 2010
  18. ↑ Sound of You | Sound of Donna Trussardi. Retrieved November 5, 2018 .
  19. ↑ books.google.de: Modedesigner: A Lexicon from Armani to Yamamoto P. 204 f. (2002)
  20. ↑ Proof in the SBN-Opac about the KVK not verifiable, only the English version. Retrieved October 11, 2009