Aller newspaper

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Aller newspaper
description German daily newspaper
publishing company Madsack Medien Ostniedersachsen GmbH & Co. KG
First edition 1850
Frequency of publication Monday to Saturday
Sold edition 28,341 copies
( IVW 2/2020, Mon-Sat)
Editor-in-chief Stefanie Gollasch
Web link

The Aller-Zeitung (AZ) is a local newspaper in Gifhorn . The sold circulation is 28,341 copies, a decrease of 10.9 percent since 1998.


The local newspaper appears in Gifhorn in Madsack Medien Ostniedersachsen GmbH & Co. KG (MMO), a wholly-owned subsidiary of Madsack Verlag in Hanover ( Hannoversche Allgemeine Zeitung ).

The AZ works closely with the Wolfsburg general newspaper , which is published in Wolfsburg and is also published by MMO.

In addition, MMO also publishes the Peiner Allgemeine Zeitung and the advertising papers Hallo Wochen Peine, Hallo Wochen Salzgitter, Hallo Wochen Gifhorn and Hallo Wochen Wolfsburg.

In the Gifhorn area , the Aller newspaper competes with the Gifhorner Rundschau .

The first edition of the newspaper appeared in 1850. In 1900 the editors moved into a building on Rotaller, which is still home to the newspaper today. The local section and a large part of the AZ's sports coverage are created in Gifhorn; the supraregional part, the so-called coat , is supplied by the central editorial office RedaktionsNetzwerk Deutschland (RND) based in Hanover . The AZ is printed in Celle.

The joint website of Aller-Zeitung and Wolfsburger Allgemeine Zeitung reaches around 3.4 million page impressions and 700,000 visits per month.


The circulation of the Aller-Zeitung is shown together with the sister publication Wolfsburger Allgemeine Zeitung . In recent years in particular, the number of copies of the two sheets has decreased. The number of copies sold has fallen by an average of 2.8% per year over the past 10 years. Last year it decreased by 3%. It is currently 28,341 copies. The share of subscriptions in the circulation sold is 88.4 percent.

Development of the number of copies sold

Individual evidence

  1. according to IVW ( details on )
  2. IVW Online, January 2015
  3. according to IVW ( online )
  4. according to IVW , second quarter 2020, Mon-Sat ( details and quarterly comparison on )
  5. according to IVW , fourth quarter in each case ( details on )

Web links