Wolfsburger Allgemeine Zeitung

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Wolfsburger Allgemeine Zeitung
description German daily newspaper
publishing company Madsack Medien Ostniedersachsen GmbH & Co. KG
First edition 1951
Frequency of publication Monday to Saturday
Sold edition 28,341 copies
( IVW 2/2020, Mon-Sat)
Editor-in-chief Stefanie Gollasch
Web link www.waz-online.de

The Wolfsburger Allgemeine Zeitung (WAZ) is a local newspaper in Wolfsburg . The sold circulation is 28,341 copies, a decrease of 10.9 percent since 1998.


The local newspaper appears in Wolfsburg in the Madsack Medien Ostniedersachsen GmbH & Co. KG (MMO), a wholly owned subsidiary of the Madsack publishing house from Hanover ( Hannoversche Allgemeine Zeitung ).

The WAZ works closely with the Aller newspaper , which appears in Gifhorn and is also published by MMO.

In addition, MMO also publishes the Peiner Allgemeine Zeitung and the advertising papers Hallo Wochen Peine, Hallo Wochen Salzgitter, Hallo Wochen Gifhorn and Hallo Wochen Wolfsburg.

In the Wolfsburg area, the Wolfsburger Allgemeine Zeitung competes with the Wolfsburger Nachrichten , a headline of the Braunschweiger Zeitung .

The local section and a large part of the sports coverage of the WAZ are created in Wolfsburg, the national section, the so-called coat , is provided by the central editorial office RedaktionsNetzwerk Deutschland (RND) based in Hanover . The WAZ is printed in Celle.

The Internet site of the Wolfsburger Allgemeine Zeitung reaches around 3.4 million page impressions and 700,000 visits per month.


The first edition of the newspaper appeared on January 18, 1951. The original publisher was Hugo Enke, a publisher from Gifhorn , and the newspaper's first office was located in the Wolfsburg district of Schillerteich (Suhlgarten 8). Wilhelm Wember was its editor-in-chief at the time . In 1954, the office moved to a new building at Porschestrasse 78, and in 2003 to its current location at Porschestrasse 74. On January 1, 2013, Adolf Enke GmbH & Co. KG was incorporated into Madsack Medien Ostniedersachsen GmbH & Co. KG with its headquarters in Torment .


The circulation of the Wolfsburger Allgemeine Zeitung is shown together with the sister publication Aller-Zeitung . In the past few years, the number of copies of the two sheets has decreased slightly. The number of copies sold has fallen by an average of 2.8% per year over the past 10 years. Last year it decreased by 3%. It is currently 28,341 copies. The share of subscriptions in the circulation sold is 88.4 percent.

Development of the number of copies sold

Web links

Individual evidence

  1. according to IVW ( details on ivw.eu )
  2. IVW Online, January 2015
  3. Hello Wolfsburg. (Newspaper), supplement to the 80th city birthday 2018, p. 37.
  4. Enke-Verlag belongs to Madsack Medien Ostniedersachsen after the merger. waz-online.de of December 26, 2012, accessed on July 8, 2018.
  5. according to IVW ( online )
  6. according to IVW , second quarter 2020, Mon-Sat ( details and quarterly comparison on ivw.eu )
  7. according to IVW , fourth quarter in each case ( details on ivw.eu )