Chrysler Canada

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Chrysler Canada

logo
legal form Inc.
founding 1925
Seat Windsor, Ontario , Canada
management Reid Bigland (Chairman of the Board)
Number of employees 10,245 (January 2014)
Branch Automobile manufacturer
Website www.chrysler.ca (English)
www.chrysler.ca (French)

The Chrysler Canada Inc. is the Canadian subsidiary of the car manufacturer Fiat Chrysler Automobiles . It was founded in 1925 as the Chrysler Corporation of Canada and took over the Maxwell Chalmers plant in Windsor, Ontario , where Chrysler models had been built the year before. First the company was called Chrysler Canada, Inc. , then DaimlerChrysler Canada, Inc. after Daimler and Chrysler had merged. In August 2007, the company was renamed Chrysler Canada, Inc. again when Cerberus Capital Management acquired 80% of the shares in parent company Chrysler LLC .

Chrysler Canada has three plants in Canada and in 2002 manufactured a total of 535,878 cars and trucks. In 2007 the company sold 232,688 vehicles in the Canadian market. In 2012, Chrysler Canada was number 2 in sales statistics, just ahead of General Motors of Canada . The first was the Ford Motor Company of Canada with 16.5% market share.

Since Windsor is the location of Chrysler's Canadian headquarters and the van plant, and Oshawa is the location of General Motors headquarters and two plants, there is a friendly rivalry between the two cities for the position of Canada's auto capital.

Current makes and models

Chrysler Canada currently offers six brands: Dodge, Fiat, Jeep, Ram, SRT, and Chrysler. Dodge represents the mid- range car and sporty models, Jeep serves the off-road segment and Chrysler is the premium brand. What is remarkable about the Canadian model range is that all models known from the USA are offered, but sometimes under different brand names . In the early 2000s, for example, B. Dodge is not established as a car brand, but exclusively as a manufacturer of commercial vehicles and vans in Canada. After Plymouth ceased to exist, all car models were marketed as Chrysler. In Canada, for example, there was a Chrysler Neon, a Chrysler Intrepid etc., vehicles that were marketed exclusively as Dodge in the USA. This division was revised in 2003 and since then the same models have been offered in Canada as in the USA.

Chrysler

The models start at CAD 20,000 and end at approximately CAD 60,000 for a fully equipped 300 C SRT-8. The range includes cars, SUVs, crossovers and vans. Canada is one of the few markets where Chrysler is still considered a premium brand. The Chrysler 300 C is currently the best-selling premium vehicle in Canada.

Dodge

Dodge serves the mid-range segment of the Canadian market. The range starts at Station Wagons of the lower middle class and ends with the SUV Durango . The prices are around CAD 15,000 to CAD 55,000. In the past few decades, Dodge has not only been seen as a mid-range brand, but also as a brand for high-performance vehicles, especially for men. Names like Charger, Avenger and Nitro cemented this image, as did the Viper sports car. These models are complemented by the Challenger , another sports car on the LX platform of the Magnum, Charger and 300. The Journey is also introduced, which shares the platform with Avenger, Caliber, Compass, Patriot and Sebring.

Fiat

Only various Fiat 500 variants are offered under the Fiat brand.

jeep

Jeep is Chrysler Canada's off-road brand. Until 2007 all models were based on commercial vehicle chassis and the range was limited to four models. The Patriot is currently the cheapest SUV in Canada.

R.A.M

SRT

SRT is used both as a sub-brand for Chrysler, Jeep and Dodge branded sports models and as the main brand for the Viper sports car .

activities

Dealer

Chrysler Canada has a network of 500 coast-to-coast dealers. Almost all retailers offer multiple brands. There are two types of dealers, the regular and the (better) "Five Star" dealers.

Works

plant place Opening year Closing year Remarks
Brampton Assembly Plant 2000 Williams Parkway East, Brampton (Ontario) 1986 2,750 employees; manufactures Chrysler 300 , Dodge Charger and Dodge Challenger .
Windsor Assembly Plant 2199 Chrysler Center, Windsor, Ontario 1928 4,254 employees; manufactures Chrysler Town & Country , Dodge Grand Caravan and VW Routan (2008-2013).
Etobicoke Foundry 15 Browns Line, Etobicoke 1942 Bought in 1964; 300 employees; Foundry for engines, pistons and gears; 1998 expanded.

Chrysler Canada also has other locations:

offices

  • Headquarters - 345 employees in Windsor, Ontario
  • Development Center - 200 employees in Windsor, Ontario
  • DC Transport - 326 employees in Windsor, Ontario
  • National Fleet Office - 16 employees in Mississauga
  • Business Center East - 37 employees in Mississauga
  • Business Center Quebec - 24 employees in Montreal
  • Business Center West - 26 employees in Calgary
  • Atlantic Sales Office - Moncton

Spare parts and delivery centers

Web links

Individual evidence

  1. ↑ About Chrysler Canada Inc., accessed February 23, 2014 ( Memento of the original from February 3, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.chryslergroupllc.com
  2. ^ Dina Ignjatovic: Canadian Auto Sales to stay strong, but further upside limited. (PDF) Toronto-Dominion Bank , March 1, 2013, p. 2 , accessed December 10, 2014 .