Cloud rap

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Cloud rap

Development phase: 2009/2010
Place of origin: United States
Stylistic precursors
Trap , Chillwave , Dream Pop , Synth-Pop , Ambient , New Age , Memphis Rap , Witch House
Pioneers
Lil B , Clams Casino , Main Attrakionz , G-Side , A $ AP Rocky , Viper , SpaceGhostPurpp
Instruments typical of the genre
synthesizer
International artists
Yung Lean , Yung Hurn , Lil Peep , XXXTentacion , Smokepurpp , Lil Uzi Vert , Travis Scott , Ufo361 , KitschKrieg , RIN , PNL

Cloud Rap is a form of hip hop created in 2009 , which is characterized by spherical synthesizer sounds and the use of auto tune . It originated in the United States . Cloud Rap came to Europe through artists such as Crack Ignaz , Yung Hurn (both Austria ), LGoony ( Germany ) as well as Yung Lean and PNL .

Musical characteristics

Even if Cloud Rap does not yet have a fixed definition and is understood by some protagonists as a feeling rather than a music style, there are musical similarities that are based on the genre's origins, with European and US styles differing in particular through the textual Distinguish alignment.

As an alternative to the rather brutal trap or the down south , cloud rap dispenses with party-oriented sounds. Instead, synthesizers are used in order to use flat and slow passages as a basic framework for the music. Alternative artists such as Björk and Imogen Heap are also sampled . The rap style is shaped by the massive use of Antares Auto-Tune or comparable programs. The name Cloud Rap comes from the original portal of the genre, which bears the name "Soundcloud". The first cloud rap titles were uploaded there. Lyrically, especially in the United States, people distanced themselves from gangsta rap and used abstract word images, metaphors and more thought-provoking texts that deal with emotional and philosophical problems.

In contrast to this, there are often productions in German-speaking cloud rap that remain rooted in gangsta rap lyrics and deal with drugs, money and women, but which are deliberately exaggerated in an ironic way. Also, rather senseless freestyle texts emerged. Minimal music is also used musically , in some cases elements of the trap. They also use so-called ad-libs, small clips like “Sheesh!” Or “Skreet!”, Which come from the Down South and are also popular in the trap. Many artists also have a certain DIY ethic in common. So instrumental pieces are partly obtained from free file sharing sites or produced in-house. Videos and often unfinished songs are distributed via Soundcloud and YouTube . The genre lost its originally non-profit orientation with free albums after the first commercial releases.

Style history

The 2009 album 6 Kiss by American rapper Lil B set the tone . His song I'm God is often referred to as the basic draft of the genre. Further developments were made by the music producer Clams Casino, who produced for Main Attrakionz, G-Side and A $ AP Rocky , among others . The genre spread throughout Europe from 2012 onwards, with the Swede Yung Lean and his group Sad Boys pioneering this . The style also became popular in German-speaking countries. Well-known representatives here are Yung Hurn and Crack Ignaz from Austria and LGoony from Cologne. In 2007, Snoop Dogg released the Spavish song Sensual Seduction , which at the time had no influence on the hip-hop scene.

Known representatives (selection)

English speaking artist

A $ AP Rocky , Bladee, Bones, Cities Aviv, Denzel Curry , G-Side, Ghostemane, Kitty, Lil B, Lil Peep , Lil Tracy, Lil Uzi Vert , Main Attrakionz, Nacho Picasso, Playboi Carti , Post Malone , SpaceGhostPurrp , Trippie Redd , Viper

German speaking artist

Ahzumjot , Crack Ignaz , Dat Adam , Eunique , Haiyti , Hustensaft Jüngling , LGoony , Money Boy , Olson , RIN , Trettmann , Ufo361 , Yung Hurn

More artists

Jvcki Wai (South Korea), PNL (France)

Individual evidence

  1. ↑ a b "Cloud Rap" is a lie of the media! (No longer available online.) In: Tracks . ARTE , November 28, 2015, archived from the original on October 2, 2016 ; accessed on October 2, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / tracks.arte.tv
  2. ↑ a b Cloud Rap in German: The 25 best songs. Laut.de , August 12, 2015, accessed October 3, 2016 .
  3. ↑ a b c Matthias Scherer: Sound drawer: What is Cloud Rap? BR Puls , January 25, 2016, accessed October 2, 2016 .
  4. ↑ a b c d Nico Amarca: Cloud Rap: The Spacey, Cyber-Born Hip-Hop Subgenre . In: Highsnobiety . June 25, 2015. Accessed October 6, 2018.
  5. ↑ a b c d e f g Eddy Lawrence: Whatever happened to hip-hop sub-genre cloud rap? . In: Red Bull . April 9, 2018. Retrieved October 6, 2018.
  6. ↑ 30 Florida Rappers You Need To Hear Right Now . In: Vibe , October 14, 2016. 
  7. ↑ Nick Harwood: Interview: Danny Brown Talk Festivals, Kitty Pryde & Cloud Rap @ Bonarroo: RESPECT . In: Respect. . Retrieved October 6, 2018.
  8. ↑ a b Kyle Kramer: Collect This Rare Clams Casino and Lil B Interview About the New Clams Casino Album '32 Levels' . In: Noisey . June 3, 2016. Retrieved October 6, 2018.
  9. ↑ This is cloud rap - and that's how he came to Germany . Pulse broadcast by Bayerischer Rundfunk, October 7, 2016.
  10. ↑ ARTE documentary with Juicy Gay, Ahzumjot, LGoony & Crack Ignaz: Oida Wow - Cloud Rap on the splash! 19 . In: splash! Mag . July 17, 2016. Retrieved November 5, 2018.
  11. ↑ a b c d e f Cloud Rap in German: The 25 best songs . In: laut.de . August 12, 2016. Retrieved October 6, 2018.
  12. ↑ a b c d e f g h i Rin, Haiyti, Fler, Ufo361 and Co. are so popular in your state . In: Noisey . May 9, 2018. Retrieved October 6, 2018.
  13. ↑ “Cyber ​​Rap” - Cloud Rap for the next generation: Dat Adam . In: Blogrebellen . November 12, 2016. Retrieved October 6, 2018.
  14. ↑ Berlin rapper Ufo361 announces the end of his career on Instagram . In: Neon . July 12, 2018. Retrieved October 6, 2018.
  15. ↑ Underground Highlight: Female Rappers . In: K-Pop Amino . March 9, 2016. Retrieved October 24, 2018.
  16. ↑ German rap role models: You should know these five French rap acts . In: BR pulse . March 9, 2016. Retrieved October 24, 2018.