German National Tourist Board

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German National Tourist Board V.

logo
legal form registered association
founding 1948
Seat Frankfurt am Main , Hessen , Germany
management Petra Hedorfer ( Chairwoman of the Management Board )
Reinhard Werner ( Commercial Director )
Number of employees 150 (2017)
Branch tourism
Website www.germany.travel

The German National Tourist Board (DZT) is an association that markets Germany as a destination on behalf of the Federal Ministry for Economic Affairs and Energy . The registered association with its headquarters in Frankfurt am Main was founded on May 25, 1948 by the German Tourism Association. The organization is financially supported to 75% by the BMWi , based on a resolution of the German Bundestag . A quarter is financed by own income. Since March 2018, crypto currencies such as Bitcoin have also been accepted as a means of payment .

Between 1999 and 2011 (decision of the Conference of Economics Ministers on June 17-18, 2010), the association also promoted short trips to German regions in Germany.

Distribution channels

The GNTB is organized in six GNTB regional managements abroad :

The association maintains 31 foreign representations and sales agencies. In addition to 12 own agencies, the sales network abroad includes 19 partner agencies.

The association also advertises at international leading and regional trade fairs. With the Germany Travel Mart (GTM), it offers service providers and marketing cooperations an annual sales event. In workshops and presentations, the GNTB is making acquisitions in the international travel industry around the world. With the help of study trips, it informs international travel experts and media representatives about Germany as a travel destination, and foreign travel agencies receive information from the DZT on current offers and programs in Germany tourism.

aims

The association develops strategies to maintain and expand Germany's positive image as a travel destination abroad. It is also intended to promote tourism to Germany.

The goals of the association's work are to increase the volume of travel in Germany, position Germany as a diverse and attractive travel destination, strengthen Germany as a business location and increase foreign exchange income.

Both leisure tourism (holidays / vacation) and business tourism (trade fair, congress and incentive trips ) are advertised.

Marketing issues

In its activities, the association orients itself towards the travel trends of culture and health . He is promoting so-called city and cultural tourism as well as recreational and health tourism.

This is implemented in themed and marketing campaigns:

  • 2014: UNESCO World Heritage - Sustainable Culture and Nature Tourism
  • 2015: Tradition and customs and the fascination of unity - 25 years of the fall of the wall and reunification
  • 2016: Fascination with nature holidays in Germany
  • 2017: Luther 2017 - 500 years of the Reformation
  • 2018: Culinary Germany
  • 2019: 100 years of Bauhaus
  • 2019: 30 years since the fall of the Berlin Wall
  • 2019: German Summer Cities
  • 2020: 250th birthday of Ludwig van Beethoven
  • 2020: Passion Play Oberammergau
  • 2020: nature campaign
  • 2020: 30 years of German unity
  • 2021: Sebastian Kneipp's 200th birthday

Members

The following companies, among others, are members of the German National Tourist Board:

State marketing organizations

  • Bayern Tourismus Marketing GmbH
  • HA Hessen Agentur GmbH - tourism and congress marketing
  • Hamburg Tourism GmbH
  • Investment and Marketing Company Saxony-Anhalt mbH
  • Rhineland-Palatinate Tourism GmbH
  • Thuringian Tourism GmbH
  • Tourism Agency Schleswig-Holstein GmbH
  • Tourism Marketing Brandenburg GmbH
  • Tourism Marketing Society Saxony mbH
  • Tourism Marketing GmbH Baden-Württemberg
  • Tourism NRW eV
  • Saarland Tourist Board
  • TourismusMarketing Niedersachsen GmbH
  • Mecklenburg-Vorpommern Tourist Association V.
  • visitBerlin
  • WFB Economic Development Corporation Bremen GmbH

Corporations, associations, foundations, institutions and associations

organs

Organs are u. a. the Board of Directors, the Advisory Board and the International Marketing Committee.

Board of Directors

Elected members

Representatives of the ministries

Advisory Board

The members of the advisory board were elected at the 120th general meeting on December 13, 2017.

Other members

Members by virtue of office

criticism

The association and the association's work has been criticized several times, including by the Federal Audit Office , most recently in 2016.

See also

Web links

Individual evidence

  1. ↑ https://www.germany.travel/de/parallel-navigation/ueber-uns/organigramm/dzt-organigramm.html
  2. ↑ a b Annual report of the German National Tourist Board (PDF). Accessed January 11, 2018.
  3. ↑ DZT accepts cryptocurrencies In: ahgz.de , March 6, 2018, accessed on March 13, 2018.
  4. ^ German National Tourist Board: GTM Germany Travel Mart ™ The largest incoming workshop for Germany as a travel destination . Retrieved October 26, 2017 .
  5. ^ German National Tourist Board : The DZT. Retrieved January 11, 2018 .
  6. ↑ Starting shot for the GNTB campaign "Fascination Nature Holidays in Germany" ?? PUBLIC MARKETING - News. Retrieved December 18, 2015 .
  7. ↑ DZT theme campaign for the Reformation anniversary goes online. Retrieved October 31, 2016 .
  8. ↑ DZT campaign for the anniversary of the Reformation strengthens incoming tourism. Retrieved September 1, 2017 .
  9. ↑ Culinary Germany 2018 #Enjoy German Food. Retrieved January 10, 2018 .
  10. ^ German National Tourist Board: Cooperation and partners. Retrieved January 11, 2018 .
  11. ^ New members of the GNTB. Retrieved October 10, 2017 .
  12. ↑ a b Press release: Board meetings of the GNTB - Brigitte Goertz-Meissner new President of the Board of Directors of the GNTB. Retrieved December 14, 2017 .
  13. ↑ German Bundestag Printed Matter 13/5090 of 26 June 1996 . Accessed December 20, 2014.

Coordinates: 50 ° 7 ′ 9.3 ″  N , 8 ° 39 ′ 23.2 ″  E