German hospitality
| German Hospitality (Steigenberger Hotel AG)
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| legal form | Corporation |
| founding | 1930 |
| Seat | Frankfurt am Main |
| management | Thomas Willms (CEO) Matthias Heck (CFO) |
| Number of employees | 10,590 (2018) |
| sales | € 769.7 million (2018) |
| Branch | Hotel and restaurant services |
| Website | deutschehospitality.com |
Deutsche Hospitality (formerly Steigenberger Hotel Group ) is the umbrella brand of the German hotel company Steigenberger Hotels AG, which has been owned by the Huazhu Group since 2020 . On November 4, 2019, the Singapore- based hotel group announced an agreement to take over Deutsche Hospitality for € 700 million. In January 2020, the Deutsche Hospitality portfolio included a total of around 150 hotels on three continents, of which more than 30 are under construction or in the planning stage. The hotels of the brands Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City as well as IntercityHotel and Zleep Hotels are located in 19 countries, including Germany, Austria, Switzerland, the Netherlands, Belgium, Denmark, Sweden, Spain, Egypt, Oman, Tunisia, the United Arab Emirates and China. In 2019, the hotel group announced its global expansion plan, which aims to expand the global portfolio to 250 hotels by 2024.
The company was founded in 1930 by Albert Steigenberger and was owned by the descendants of the founder, who died in 1958, as a family business until it was sold in August 2009 .
Thomas Willms has been CEO of Steigenberger Hotels AG since January 2018. He runs the company with Matthias Heck, the hotel company's CFO and Labor Director.
history
In 1930 the businessman Albert Steigenberger took over his first hotel, the Europäische Hof in Baden-Baden . Ten years later, Steigenberger acquired the Frankfurter Hof in Frankfurt am Main, which was partially destroyed in a bomb attack in 1944. It reopened in 1948 with initially 20 beds, five years later it was able to resume full operation.
Albert Steigenberger used the post-war years 1949 to 1958 to expand his company. He acquired six new hotels in important business locations in the young Federal Republic. The company's founder died in 1958 and his son Egon Steigenberger (1926–1985) took over the business.
Egon Steigenberger continued on the expansion course. In 1972 he acquired the hotel management school in Bad Reichenhall in order to train the next generation from his own ranks at the highest level. Further subsidiaries emerged, such as the Frankhof-Kellerei in Hochheim am Main , the * H * E * A * D Hotel Equipment and Design GmbH for facilities and equipment for hotel businesses and the Steigenberger Consulting GmbH, a consultancy for the hotel and tourism sectors.
In the 1970s, the Steigenberger son developed new hotel concepts such as animation , sports, culture and health programs. The prototypes were made in Bad Kissingen , Grafenau , Bad Neuenahr and at Frankfurt Airport .
Egon Steigenberger died in 1985. The company was converted into a stock corporation in which the Steigenberger family held 99.6% of the shares. The hotel chain was run by his widow Anne-Marie Steigenberger. The daughters Bettina, Christina and Claudia Steigenberger also entered the business; Son Albert Steigenberger Junior had his inheritance paid off. In mid-1989, the company and the Deutsche Bundesbahn announced that they would jointly operate the IntercityHotels (see below under brands ) through IntercityHotel GmbH , which was founded at the end of 1987 . In this train, Steigenberger acquired 49 percent of the shares in the company that was previously fully owned by DB.
The 1990s were the company's most expansive period. More than 40 new hotels were opened, including five hotels in Austria. A second house was opened at Frankfurt Airport and Steigenberger took over the management of the German government's guest house on Petersberg .
In 2006 Steigenberger opened its first store in Italy ( Meran - South Tyrol ), but parted ways with it in September 2009.
In October 2008 it became known that the owner family was considering selling the hotel chain. The US hotel company Marriott International was initially identified as a possible buyer . The background to the exploration was evidently the dissatisfaction of the shareholders with the profitability of the hotel chain; In 2007 Steigenberger Hotels AG was only able to post an annual surplus of EUR 200,000. In August 2009 all shares held by the owner family were sold to the Egyptian tourism group Travco .
On October 4, 2016 it was announced that the Steigenberger Hotel Group is renaming itself to the new umbrella brand "Deutsche Hospitality". This is expected to result in "greater international radiance". The hotel brand “Steigenberger Hotels and Resorts” and Steigenberger Hotels AG as a legal entity keep their respective names.
In March 2018, Deutsche Hospitality launched another hotel brand. MAXX by Steigenberger occupies the upscale segment and fills the previous space between the brands Steigenberger Hotels and Resorts, IntercityHotel and Jaz in the City.
In January 2019 it became known that Deutsche Hospitality had taken over 51% of the Danish hotel group Zleep Hotels and that a fifth brand had been successfully integrated.
According to press releases in November 2019, Deutsche Hospitality was taken over by the Chinese Huazhu Group .
Brands
Deutsche Hospitality includes five brands. The hotels are divided into lease , management and franchise operations .
Steigenberger Hotels & Resorts
.JPG)
As of July 2018, 60 hotels belong to this brand (including partner hotels):
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Germany : 38 hotels in 31 cities, with the "flagships" Frankfurter Hof (Frankfurt), Parkhotel (Düsseldorf) and the renovation of the Europäische Hof in Baden-Baden, the first Steigenberger hotel. -
Austria : two hotels in Vienna and Krems an der Donau
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Switzerland : two hotels in Zurich and Davos
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Belgium : a hotel in Brussels
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Netherlands : a hotel at Amsterdam Airport Schiphol
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Spain : a hotel in Camp de Mar
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Turkey : two hotels in Istanbul
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Egypt : eleven hotels in Alexandria, El Gouna, Hurghada, Cairo, Luxor, Marsa Alam, Sharm el Sheikh and Taba -
People's Republic of China : two hotels in Beijing and Hainan
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United Arab Emirates : a hotel in Dubai
Eight of these hotels belong to the so-called Grand Hotel Collection . The well-known houses of the group, some of which are also listed , include the Frankfurter Hof , the Petersberg guest house and the house on the Dominican Island near Konstanz .
MAXX by Steigenberger
MAXX by Steigenberger was launched on the market in March 2018. MAXX by Steigenberger occupies the upscale segment between the brands Steigenberger Hotels & Resorts (luxury and upper upscale), Jaz in the City (lifestyle) and IntercityHotel (upper midscale).
MAXX by Steigenberger has more flexible standards for the hardware. The addition of the name "by Steigenberger" illustrates the quality standards that Deutsche Hospitality associates with this brand. For owners and franchise partners, this means the opportunity to become a member of Deutsche Hospitality with little rebranding effort and thus to benefit from their sales channels and know-how.
Jaz in the City
The first store of this brand was opened in Amsterdam at the end of 2015, the second in Stuttgart opened on January 1, 2018.
More are being planned, one in Vienna and another in Dubai. The concept of the brand includes “the combination of design, music and enjoyment”.
IntercityHotel
The InterCity Hotel GmbH is a subsidiary of Steigenberger Hotels AG and was the end of 1987 by the German Federal Railroad established. Steigenberger joined the company in 1989 with 49%. The hotels are run as own operations or as part of the group or in a franchise process. IntercityHotel GmbH has held the sole license right to the word / figurative mark IntercityHotel since its foundation .
The objective was and is to offer business people and city tourists traveling by train an overnight and conference offer. According to the target group, the locations are located near ICE and IC train stations (hence the name given to the InterCity ) and other important traffic hubs.
As of August 2020, 39 upper-middle-class hotels are being sold under the IntercityHotel brand in major German cities, one house in Enschede (Netherlands), one house in Vienna (Austria), one house each in Nizwa and Salalah (Oman), one house in Qingdao (China) ), a house in Riyadh (Saudi Arabia) and a house in Dubai .
Zleep Hotels
Zleep Hotels has been a Deutsche Hospitality brand since 2019. With hotels in Denmark and Sweden, it stands for quality and design at an affordable price. Further hotel openings are u. a. planned in Spain, Germany and the Czech Republic.
Company data
(according to the company)
| 2005 | 2006 | 2007 | 2015 | 2016 | 2017 | 2018 | |
|---|---|---|---|---|---|---|---|
| Sales (in € million) | 429.8 | 458.7 | 484.4 | 623.7 | 657.3 | 723.9 | 769.7 |
| Number of employees | 5.122 | 5,580 | 6,586 | 7,249 | 7,634 | 9,720 | 10,590 |
| Number of hotels | 76 | 82 | 82 | 93 | 97 | 104 | 105 |
| Number of hotel rooms | 12,850 | 13,960 | 14,283 | 17,855 | 18,894 | 21,592 | 21,623 |
| Number of rented rooms | 2,931,201 | 3,054,200 | 3,293,359 | ||||
| Occupancy rate (in%) | 62.3 | 63.7 | 64.5 |
Bonus program
The bonus program Steigenberger's Award World . It is divided into two different status categories: the Award World Prestige Card and the Award World Elite Card . The points collected can be exchanged for overnight stays or for rewards. The Steigenberger subsidiary IntercityHotel is also a partner of the BahnBonus and Payback bonus program .
Steigenberger Academy
The Steigenberger Academy belonged to the Steigenberger Hotelgesellschaft from 1972 to 2011, and was taken over by Career Partner GmbH Munich in 2011. The active cooperation with Steigenberger Hotels AG will, however, be continued.
Web links
- Deutsche Hospitality website
- Steigenberger Hotels & Resorts website
- Website MAXX by Steigenberger
- Website Jaz in the City
- IntercityHotel website
- Zleep Hotels website
Individual evidence
- ↑ Corporate governance on website , accessed February 2, 2020
- ↑ Investor Relations Deutsche Hospitality
- ↑ http://ir.huazhu.com/news-releases/news-release-details/huazhu-group-limited-announces-acquisition-deutsche-hospitality
- ↑ https://www.manager-magazin.de/lifestyle/reise/stiegberger-hotels-und-deutsche-hospitality-iegen-an-chinesen-a-1294764.html
- ↑ Company on deutschehospitality.com
- ↑ Press release , accessed on July 19, 2018
- ↑ Christian Siedenbiedel: The Steigenberger. In: Frankfurter Allgemeine Sonntagszeitung, August 23, 2009, p. 34.
- ↑ a b Steigenberger know-how for InterCity hotels. In: Die Bundesbahn, year 65 (1989), issue 7, ISSN 0007-5876 , p. 587 f.
- ↑ Michael Machatschke: manager-magazin.de Steigenberger: Family checks sales. In: Manager Magazin , October 23, 2008.
- ↑ Jennifer Lachman: Sale of the hotel group: Steigenberger goes to Egyptians. In: Financial Times Germany. August 20, 2009, archived from the original on September 26, 2009 ; Retrieved January 18, 2012 .
- ↑ Press release of October 4, 2016
- ↑ Egyptian owner renames "Steigenberger Hotel Group". Frankfurter Neue Presse October 5, 2016
- ↑ "Chinese take over German luxury hotel chain Steigenberger" Focus.de from November 4, 2019
- ↑ Hotel search , accessed on July 19, 2018.
- ↑ "All Hotels" on the website
- ↑ European Court in Baden-Baden to reopen in 2017 AHGZ online
- ↑ General hotel and catering newspaper, June 1, 2016
- ↑ leadersnet.at of October 5, 2016
- ↑ InterCityHotel GmbH on the Steigenberger hotel group website. Retrieved August 2, 2012.
- ↑ Trademark information: InterCityHotel - trademark register, trademark of InterCityHotel GmbH. (No longer available online.) In: markenauskunft.com. Archived from the original on June 20, 2016 ; Retrieved June 20, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ - Our hotels , accessed on August 17, 2020.
- ↑ Investor Relations - Deutsche Hospitality at a glance. In: Deutsche Hospitality> Company> Investor Relations. Deutsche Hospitality, accessed on August 18, 2019 .
