Lucry

Lucry (2014)

Lucry (born January 15, 1990 in Berlin , bourgeois Luís-Florentino Cruz ) is a German-speaking rapper and music producer . The German with Cuban roots, who lives in Berlin, released his first single "AYAYAY" with a major company ( Sony BMG ) in the summer of 2006 after some underground releases. This single is the first German-language reggaetón release and in the 30th calendar week of 2006 it was the highest German-language entry into the German single charts. Lucry is currently active as a rapper and producer of the hip-hop formation Egoland, as well as a producer of various German-speaking rap artists.

Career

At the age of eleven, Lucry wrote his first texts and made his first appearances in Cuban pubs. At the age of twelve he was discovered by his future manager as the winner of a singing competition and signed with the major label Sony BMG. As a teenager, who had been active in the Berlin hip-hop scene for five years and performed with the " Brothers Keepers " and " Orishas ", Lucry worked with the producer Taan "DragonMan" Newjam, from which the album El Latino Alemán ( 2006) . The Berliner also worked on songs by Bow Wow , Nina Sky , Lil'John , B2K & P. Diddy , Beenie Man and Dante Thomas . He attended the Sophie-Scholl comprehensive school in the Schöneberg district of Berlin.

At the end of 2012, he founded the Egoland crew with the Berlin rappers Furious and Atzenkalle , who had already made a name for themselves in the scene at the rap battle tournament on Wednesday . Her first song, Taub , was released in December with Main Moe , also an artist who regularly appears on Rap on Wednesdays. On February 6th, Egoland released the second single, Wahr & Schön . On October 11, 2013, Egoland's first album Antination was released . This was followed by the EP Das Kleine Büro in February 2015 and their second album Migration in April 2015 .

Musical influences

In 2002, Lucry first came into contact with reggaetón during a stay in Cuba. When he came back to Germany, he said he immediately wanted to convince all friends of this "crazy mix of reggae , dancehall , hip-hop and Latin " , which was initially unknown . Reggaetón became known in Germany through hits like "Gasolina" ( Daddy Yankee ), "Loco" ( Pachanga ) and "Sientelo" ( Speedy feat. Lumidee ). Accordingly, at the beginning of his musical career, Lucry was still strongly influenced by the influences of South American rhythms and music, especially reggaetón, of which he is considered the first German-speaking interpreter. His musical horizons at that time, however, cannot be reduced solely to his relationship with reggaetón; the music of German rap artists such as Samy Deluxe , Afrob and Brothers Keepers had an equally strong effect on the young man from Berlin. His more recent productions reveal the influence of American trap , Berlin street rap and pompous orchestral music.

Cooperations

It was Lucry's producer Taan who, thanks to his contacts in New York, made the link to the reggaetón grandmaster SPK . Among other things, he was responsible for one of the most famous tracks of the genre: " Oye Mi Canto " featuring Daddy Yankee , NORE , Nina Sky , Gemstar and Big Mato , which entered the top 40 of the US charts in late summer 2004. Result of the transatlantic cooperation: SPK made a remix of the Lucry single "AYAYAY" and provided the piece with a guest feature by Big Mato. He has already recorded songs with hip-hop greats like Spax and Harris , and in 2005 he took to the stage at the Splash Festival.

Self-image and goals

Lucry sees his music as a German-Cuban cultural transfer. The teenager, who attends the European School in his hometown Berlin , writes his lyrics in German and Spanish, all his songs are recorded in German and Spanish. He wants to make his music known beyond Germany. It is also important to him to offer an alternative to the grim attitude that currently dominates the German hip-hop scene. In his words: "I want to show people that it is good to have a positive attitude. I want them to recognize what is possible and what can be achieved with positive energy" . According to his own statement, he has set himself the goal of helping the reggaetón sound popular among young Cubans with German lyrics to make a breakthrough in Germany.

Discography

Chart positions
Explanation of the data

Singles

Ayayay
	DE	31	07/28/2006	(8 weeks)
Mi Gata
	DE	57	10/27/2006	(4 weeks)

Albums

2006: El Latino Alemán

Singles

2006: Ayayay
2006: Mi Gata

with Egoland

2013: Antination
2014: The small office
2015: migration

as a producer

2012: Marvin Game - Motivation (ft. 2die4)
2014: Jalil - Radikal (What life brings, BBIP, Only The Strongest Survived, Dreams of a Dreamer, Fire Over Germany, We vs. the World, Phoenix)
2015: BattleBoi Basti - Voices Break (Fairplay)
2015: Jalil - Life Has No Air System (full album)
2016: ÉSMaticx - Red (full album)
2016: Nimo - Habeebeee (Somehow Normal, Black Domina Day, Leck Sibbi)
2016: Ali Bumaye - Rumble in the Jungle (BLN BIG)
2016: Hanybal - Haram Level Red (Sick World, Vanilla Sky, Baller Los, Brave New World)
2016: ÉSMaticx - An die See over Berlin (complete EP)
2017: Azad - For your eyes
2017: Kurdo & Majoe - Perdono
2018: Fard - 100 terror bars
2018: Zuna - Aye
2018: Capital Bra - fire
2018: Xatar - Panama Flouz
2018: Capital Bra - Turin shirt
2018: Miami Yacine - Selecao
2018: Azet & Zuna - Skam Koh
2018: Azet & Zuna - Lelele
2019: Azet & Zuna - When the sun goes down
2019: Miami Yacine - Intro-Résumé
2019: Apache 207 - scooter
2020: Apache 207 - Matrix
2020: Slavik - Kalinka
2020: Apache 207 - Fame
2020: Celine - blue jeans

Web links

Individual evidence

^ Authors / composers for the song KMN Member on warnerchappell.com
↑ Chart sources: DE
↑ Slavik - KALINKA prod. by Lucry & Suena (Official Video). Retrieved April 24, 2020 .

personal data
SURNAME	Lucry
ALTERNATIVE NAMES	Cruz, Luís-Florentino (real name)
BRIEF DESCRIPTION	German-Cuban rapper
DATE OF BIRTH	January 15, 1990
PLACE OF BIRTH	Berlin