Product Red

iPhone 11 in the Product RED variant

The Product Red special edition of the iPod Nano

Product Red - stylized as (PRODUCT) ^RED - is an initiative founded in 2006 by Bono ( front man of the band U2 ) and Bobby Shriver from the organization DATA , in which companies can sell product variants in the design of “Product Red”. On the one hand, the product is advertised with the word-image brand and, on the other hand, it often has a red appearance. A portion of the profits made by these products will go to the Global Fund , an organization to fight AIDS , tuberculosis and malaria . Bono and Shriver presented Product Red 2006 at the World Economic Forum in Davos ; American Express , Gap and Giorgio Armani were the first brands involved to announce products as part of the initiative. Product Red is a division of the ONE campaign, which was also co-founded by Bono and Shriver .

Participating companies

Apple : red iPod Nano , red iPod Shuffle , red iPod touch (5th generation) , red iPad SmartCover, red iPhone 4 , red iPhone 4s bumper, red Smart Case (for the iPad 3rd generation), red leather case (for the iPhone 5s , iPhone 6 , iPhone 6s , iPhone 7 , iPhone X ), red Smart Battery Case for the iPhone 7), iTunes Card, red Mac Pro , apps, red Apple Watch strap (high-performance fluoroelastomer "sports armband" and nylon "Sport Loop") , Red iPhone 7, Red iPhone 7 Plus , Red iPhone 8 , Red iPhone 8 Plus , Red iPhone XR , Red iPhone 11 , Red second generation of the iPhone SE
Emporio Armani : u. a. Sunglasses, watches, shirts, jewelry
American Express : Red Credit Card
Monster : Beats by Dr. Dre RED Edition headphones
Gap : RED collection
Montblanc : (Montblanc M) RED fountain pen
Motorola : VRAZR , SLVR announced
Microsoft : Windows Vista Ultimate (PRODUCT) RED
Dell : Red XPS Laptops and All-In-One Printers (PRODUCT) RED Printer
Converse : (Product) Red , special edition of various shoe models
Special editions of the British newspaper The Independent
GIRL Skateboards: Eric Koston Pro Skateboard Product Red 2008
Starbucks
Nike : e.g. B. jackets, soccer balls
Shazam : (Shazam) Red
Belvedere Vodka : Belvedere RED
Gameloft : in the game Minion Rush : Lifeguard (RED) costume, prize capsule (RED) and branded package (RED)
Piaggio : Vespa 946 (Vespa) RED 2016

(RED) Wire

Part of the Product Red initiative is the online music magazine (RED) Wire , which was also founded by Bono on December 1, 2008, on World AIDS Day . The weekly magazine includes information and videos as well as two songs each, including exclusive recordings by well-known artists. The subscription costs a monthly membership fee (currently $ 5.00 or £ 4.00), half of which goes to the Global Fund, the other half to the participating artists and producers.

The music portal is currently in beta and is currently only available in the United States and the United Kingdom . Adobe AIR is used to download and display the magazine .

Participating artists include U2 , Jay-Z , The Killers , Elton John , REM , Sheryl Crow , Dixie Chicks , Bob Dylan , Coldplay and Kylie Minogue .